What Are The Different Types of SEO?
SEO stands for search engine optimization. In the simplest terms, it’s the process of getting your website to appear higher on search results pages (SERPs) on Google and other search engines. There are many different ways to do this, but some are more effective than others. 4 Types of SEO Marketing Explained SEO, or search […]
What is SEO Guarantee & Why It Should Be Avoided
If you’re an entrepreneur looking to invest in your business’s online presence, you’ve probably heard the phrase “SEO Guarantee.” But what exactly does that mean? It sounds like it might be a worthwhile venture, but don’t take the bait! SEO guarantees don’t do much for your site’s ranking. In fact, they can hurt your rankings […]
Local SEO Tips: How To Boost Your Local SEO Strategy
If you’ve ever tried searching for a local business, such as a restaurant or a spa, you know how frustrating it can be. You’ll probably see several listings that don’t even include the name of the business listed in the title, and even then you might have trouble finding anything useful about these companies. Local […]
3 Ways Your Website Can Avoid Getting a Google Penalty
Avoiding a Google Penalty is Key to Success To ensure your website’s success, you need to pay careful attention to search engine updates. It seems like Google is always changing something up on website developers, and to avoid a Google penalty, it’s vital you are paying careful attention—or are at least investing in a team […]
5 SEO Tools You Must Have
Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]
SEO KPIs: What Metrics Should You Be Tracking?
Since SEO is considered a cornerstone of digital marketing, SEO KPIs (key performance indicators) should always be prioritized. Too often, we fail to track our progress, but how else can we prove that the implemented SEO practices are successful and have tangible results? You may invest significant resources in your digital marketing strategy, but you’re […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What Is A Canonical?
Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]
Six Reasons SEO Should Be Part of Your Marketing Strategy
An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]
The Importance of Alt Text
Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines. Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]