Talk Like Humans
Frequent conversations, direct answers, and no hiding behind a 48-slide report when a five-minute call will do.
TALKCadence Search is built around a simple idea: complicated marketing should come with clear thinking, honest conversations, experienced people, and a team you actually enjoy working with.
Search changes fast. Your agency should not make that feel harder. Our job is to turn complexity into clear decisions, useful work, and a partnership with very little mystery in the middle.
Frequent conversations, direct answers, and no hiding behind a 48-slide report when a five-minute call will do.
TALKFlexible month-to-month partnerships keep us accountable. We would rather earn the relationship than trap it in paperwork.
FLEXThe people doing the thinking should be close to the work and available when your team needs context, not hidden three layers deep.
TEAMTraffic is useful. Rankings are useful. But the real question is whether search is helping the business move somewhere worth going.
VALUEToo many businesses come to search marketing after dealing with long contracts, vague updates, disconnected tactics, or a rotating cast of people who barely know the account. We wanted the opposite: honest, flexible, curious, accountable, and genuinely enjoyable to work with.
Priorities change. Markets change. Good partnerships should have room to change too.
You should know what is working, what is not, what we are learning, and where the uncertainty still lives.
Strategy is better when the people closest to the problem are also close to the conversation.
SEO, AI visibility, content, authority, paid media, and conversion should work as one connected system.
Cadence Search was founded by Christy Olsen and Kevin McLauchlin, two people with different strengths and a shared belief that good work comes from persistence, curiosity, honesty, and a willingness to rebuild when the path stops making sense.
We had both seen the same agency frustrations from different angles: too much cost without enough clarity, too many disconnected tactics, and too little access to the people actually doing the work. So we built something simpler. Put people first. Do the right thing. Stay curious. Make the work useful. Keep earning the partnership.
The name may have evolved from Cadence SEO to Cadence Search, but the operating idea has not. Search keeps getting broader. Our job is to stay curious enough to follow it without losing the human part.
Christy and Kevin bring different strengths to Cadence Search, but share the same expectations: stay involved, keep learning, be candid, and remember that clients are trusting real people with a real business.
Christy connects search strategy, client needs, company direction, and the evolving opportunities created by modern search and AI-powered discovery. Her approach mixes relentless curiosity with a practical understanding of what clients, teams, and websites need to move forward.
Kevin focuses on strategy, relationships, customer experience, business development, and helping organizations make clearer decisions about search and digital marketing investments. His favorite kind of strategy is the kind people can actually understand and use.
Strategy, accounts, content, technical work, development, AI, paid media, and project management all get better when the right specialist is close to the problem.
Meet the Full Team →These are not wall-art words. They shape how we communicate, prioritize, handle uncertainty, and decide whether a recommendation is genuinely useful.
Even when it is inconvenient, awkward to explain, or not the most profitable choice in the room.
You should know what is happening, why it matters, what happens next, and what we still do not know.
Search changes constantly. Strong strategy requires testing, learning, challenging assumptions, and following evidence.
Flexibility should create more accountability, not less. The relationship continues because the work creates value.
We start new relationships with frequent communication so both teams build context quickly. The cadence can change as the partnership matures, but transparency should never quietly disappear into the woods.
Understand the business, customers, website, team, constraints, data, and decisions the work needs to support.
Separate meaningful opportunity from noise and define priorities, ownership, dependencies, and sequencing.
Keep implementation, strategy, communication, and client context connected instead of handing work between silos.
Discuss performance, problems, changing conditions, tradeoffs, and decisions honestly before they become surprises.
Change direction when evidence, priorities, resources, or the market gives us a reason, not because every headline demands a sprint.
Modern search means helping brands become easier to discover, understand, trust, choose, and remember across Google, AI search, content, paid media, local discovery, and the sources people use to decide.
Tell us what is getting stuck. We will talk through the business, the search opportunity, and whether Cadence Search is the right team to help you move it forward.