No Long-Term Lock-In
Our month-to-month structure keeps the relationship accountable and gives businesses room to adapt as priorities, budgets, and circumstances change.
Cadence SEO helps businesses build meaningful visibility across traditional search, AI-powered discovery, and the complete digital customer journey—with experienced people, clear communication, and a strategy shaped around the business.
We built Cadence SEO around the things clients often say are missing from agency relationships: honest communication, flexibility, access to experienced people, and a clear connection between the work and the business.
Our month-to-month structure keeps the relationship accountable and gives businesses room to adapt as priorities, budgets, and circumstances change.
We begin with frequent check-ins, explain what is happening in plain language, and make sure your team understands both the opportunities and the challenges.
You should be able to speak with specialists who understand your website, your priorities, and the strategy—not only the people who sold the engagement.
SEO, AI visibility, content, authority, paid media, and conversion strategy should work together to support meaningful customer and business outcomes.
Cadence SEO was founded by Christy Olsen and Kevin McLauchlin, two people whose lives had already taught them the value of persistence, curiosity, honesty, and rebuilding when the path changes unexpectedly.
Christy entered the SEO industry while supporting five children after becoming a widow. She learned quickly, asked relentless questions, and developed a deep understanding of how search strategy, client service, and agency operations fit together.
Kevin was rebuilding his own life, overcoming depression, self-sabotage, and alcohol addiction. Their paths eventually crossed, bringing together a shared love of endurance, family, business, and the belief that companies—and people—can become better through consistent, purposeful work.
They founded Cadence SEO after seeing how often businesses paid too much for disconnected strategies, unclear communication, and work that did not reflect the value clients deserved. The mission was simple: put people first, do the right thing, and build partnerships worth keeping.
Christy and Kevin bring different strengths to Cadence SEO, but share the same expectations: be honest, stay involved, keep learning, and never forget that a client is trusting real people with a real business.
Christy helps connect search strategy, client needs, company direction, and the evolving opportunities created by modern search and AI-powered discovery.
Her approach combines deep curiosity with a practical understanding of what clients, teams, and websites need to move forward.
Kevin focuses on strategy, relationships, customer experience, business development, and helping organizations make clearer decisions about their search and digital marketing investments.
He believes the strongest agency relationships are built through candor, responsiveness, and a willingness to explain the work without hiding behind jargon.
These principles influence how we communicate, prioritize, respond to difficult situations, and evaluate whether a recommendation is genuinely useful for the client.
Even when it is inconvenient, difficult to explain, or not the most profitable option in the moment.
Clients should know what is happening, why it matters, what comes next, and where uncertainty still exists.
Search changes constantly. Strong strategy requires learning, testing, challenging assumptions, and staying open to evidence.
Flexibility should create greater accountability—not less. The work and the relationship should continue because they create value.
We begin new relationships with frequent communication so the teams can build context, align on priorities, and resolve questions quickly. The cadence can evolve as the partnership matures, but transparency should never disappear.
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