We built Cadence SEARCH around a belief that great marketing begins with great people. Real expertise. Honest conversations. A genuine commitment to helping businesses grow through SEO and AI-powered discovery.
Cadence SEARCH is a search marketing agency built around people, partnership, and meaningful business outcomes.
We believe technical expertise and strategic thinking matter. But so do accountability, transparency, empathy, and being the kind of team clients actually enjoy working with.
We bring those principles into everything we do, from technical SEO and content strategy to AI search optimization and digital growth.
Strategies built around your business, not generic checklists or vanity metrics.
Experienced specialists tackling complex search and website challenges.
Asking better questions, exploring opportunities, and adapting as search evolves.
Clear communication and genuine collaboration with the people behind every business.
Cadence SEARCH didn't begin with a business plan written in a boardroom. It grew from two people whose lives had already taught them what perseverance, second chances, and doing the right thing really meant.
Co-founders Christy Olsen and Kevin McLauchlin came from different experiences, but shared a conviction that challenges can become the starting point for something better.
After losing her husband, Christy faced the responsibility of raising five young children while rebuilding her family's future. She entered the SEO industry with determination and an extraordinary willingness to learn.
She asked questions, sought out experienced specialists, challenged assumptions, and developed the expertise that would eventually help shape Cadence SEARCH.
Kevin's journey was also shaped by personal challenges and the decision to change the direction of his life. Through persistence, accountability, and hard work, he rebuilt with a new sense of purpose.
That experience helped shape his belief in resilience, honesty, and the importance of showing up for the people who depend on you.
When Christy and Kevin's paths crossed, they found more than a personal connection. Their shared love of marathon running reflected something deeper: the value of endurance, consistency, and continuing forward when the road gets hard.
They understood that meaningful progress, whether in life, business, or search, rarely happens overnight.
Christy's experience in SEO exposed a frustrating gap between what businesses were paying for search marketing and the quality, clarity, and value they were receiving.
Together, Christy and Kevin decided to build an agency that would put people before short-term profit, communicate openly, deliver meaningful work, and earn its clients' trust through action.
Cadence SEARCH was built on a simple belief: doing the right thing, staying curious, and caring about people are not extras. They're the foundation of great work.
Christy and Kevin bring different strengths to Cadence SEARCH, but share the same commitment to curiosity, integrity, and building long-term relationships grounded in mutual trust.
Christy's journey into search marketing began with a determination to create a better future for her family. Her relentless curiosity and willingness to learn helped her develop deep SEO knowledge and a passion for solving meaningful business challenges.
Today, she connects search strategy, client relationships, and the opportunities emerging from SEO and AI-powered discovery. She believes great strategy starts with listening, asking better questions, and understanding what clients really need to succeed.
Kevin's approach to business is informed by a personal belief in perseverance, accountability, and meaningful change. He understands the importance of building trust through consistency rather than promises.
At Cadence SEARCH, Kevin focuses on business growth, strategy, relationships, and helping organizations make better decisions about search and digital marketing. His goal is to make complex marketing challenges easier to understand and act upon.
Behind Cadence SEARCH is a team of specialists in SEO, content, authority development, development, AI search, paid media, and client strategy.
Meet the Full TeamThe experiences behind Cadence SEARCH shaped a business philosophy that puts trust, honesty, and meaningful outcomes at the center of every partnership.
Make recommendations based on what genuinely benefits the client, even when the easier choice would be more profitable.
Explain what's happening, why it matters, what we're learning, and how the work connects to business goals.
Search never stops changing. We stay curious, test assumptions, and keep learning rather than relying on yesterday's playbook.
Build long-term trust through consistent communication, accountable work, flexibility, and measurable progress.
We believe clients should understand the work they're investing in, have access to experienced people, and feel confident in the team helping their business grow.
We begin relationships with frequent communication and adjust the cadence as the work progresses. You should never have to guess what's happening.
Flexible month-to-month agreements create accountability and give clients room to respond when priorities or business conditions change.
Experienced subject-matter experts stay connected to the work, provide thoughtful answers, and help your team understand the strategy behind decisions.
SEO shouldn't feel mysterious. We explain priorities, findings, tradeoffs, and opportunities so you can make informed decisions.
We tailor the work to your market, customers, capabilities, and growth objectives rather than forcing a standard package.
Organic traffic and rankings matter, but qualified leads, conversions, revenue, and long-term progress tell a more complete story.
What began as Cadence SEO has evolved into Cadence SEARCH because the way people discover businesses continues to change.
Traditional search engines remain important. But AI-powered search, evolving buyer journeys, and new ways of finding information are expanding what search marketing means.
Our commitment hasn't changed: stay curious, adapt thoughtfully, communicate honestly, and help clients make meaningful progress.
Explore Our Client ResultsBuilding discoverable, accessible, well-organized websites.
Creating useful resources that answer real audience questions.
Strengthening credibility through expertise, evidence, and relevant recognition.
Helping brands adapt to new search and AI-assisted discovery experiences.
Explore the story of the experiences and values that shaped Cadence SEARCH. From personal resilience to building a people-first agency, this video explores the thinking behind our approach to partnership.
Watch the Origin StoryWe're here to help you understand where your search visibility stands, which opportunities matter most, and what a smarter path to growth might look like. Start with a personalized video audit from the Cadence SEARCH team.
