© 2021 by CadenceSEO
We are a full-service consulting firm guiding companies in developing effective digital marketing strategies.
Digital marketing is a broad term for numerous ways to virtually reach a target audience. Companies often need direction to effectively invest their resources. At CadenceSEO, our 4-pillar approach helps businesses outline and execute a strategized plan that yields positive results. From our expert search engine optimization (SEO) services and cold email outreach, to directing your digital marketing, we build growth strategies that increase traffic and boost sales.
“SEO is the foundation of all digital marketing.”
SEO is the process of boosting the quality and amount of traffic to your website through organic (unpaid) search engine results. The ultimate goal of SEO is to persuade search engines to recognize your website as the most useful solution to their visitors’ problems and refer users to your business. Achieving a more prominent ranking position in search listings increases your chance of success.
Websites can be optimized by:
For a business to succeed, it must attract an audience and convert that audience into customers. The most effective way to accomplish this is through SEO. Search engines crawl your site to see how you stack up against other websites. They scan, review, and process your site’s content, then index your web pages into categories. Pages are then ranked based on relevancy.
Use SEO to create a positive user experience. The better experience people have on your website, the more likely they are to engage. The more engagement you receive, the more useful your website appears to be. When your site has more clicks, page views, and longer-lasting visitors, search engines view you as a quality listing that benefits their visitors. Websites that most successfully meet the needs of visitors are deemed a valuable resource and achieve higher rankings.
With a higher ranking, your site gains more visibility. 75% of users don’t look beyond the first page of search engine results. By ranking higher, you’re more likely to be seen by people seeking solutions that you offer. It is then more likely that people will visit your site and see your products. There, you’re able to gather information about visitors to help you develop more targeted content and offer specials relevant to their needs.
Targeting further builds a relationship with your audience and creates opportunities to convert them to paying customers. Through this process you can solidify brand identity and begin to build a loyal following. The more satisfied a customer is with you, the more likely they are to share your business with their contacts, growing your reach exponentially. All of this leads to more revenue and continued success.
An SEO Marketing Consultant provides guidance and carries out internet marketing strategies to help companies increase visibility, develop brand identity, and drive the best lead generation for sales growth. With so many elements to coordinate for successful SEO marketing, our SEO Marketing Consultant services can help you create a digital marketing strategy that leaves no stone unturned.
From keyword research and content development, to backlink creation and Technical SEO, our experts create an infrastructure that is ideal for search engine crawling and a positive user experience.
Once you contact our team, we run a deep SEO audit of your website and check for these four factors:
People expect a positive experience from your site. We ensure that load times are minimal, all plugins work perfectly on every device, and photos are properly scaled according to screen size. Our team understands user expectations, and we run dozens of tests to be sure everything is functioning as it should for optimal performance.
A search engine’s ability to crawl your site is essential for search rankings. We check to be sure your site’s breadcrumbs, alt text, and site map can be easily read. Our tools search your site for errors and our team corrects any problems we find.
In this phase, we check that every page of your website indexes properly in the search engine. We identify any broken links and pages with indexing, so we know what needs to be fixed to position you higher in search listings.
Once we are sure that the site is being indexed, performing, and is crawable. We inspect to the site to ensure that you are sending the right signals to the search engines regarding your targeted keywords. We looking into your page titles, meta descriptions, header tags, and other applicable mark up.
At CadenceSEO, we know that SEO is critical to the success of your business. We also believe in total transparency. Let our experts take a look at your website and share what we find. If there is room for improvement, we’ll help you develop an effective digital marketing strategy to maximize your SEO and boost your revenue.