Digital PR Services

Why is Digital PR Important?

Digital PR is a powerful way to build and promote your brand. It combines PR strategies with SEO and digital marketing strategies to help you shape and amplify your brand’s visibility, reputation, and influence. 

It allows you to take charge of the online conversations and ensure your company’s reputation resonates positively with your audience. 

At Cadence, our digital PR strategies combine emails, content marketing, social media, and SEO tactics into a powerful branding tool. We help you shape your brand’s narrative while building awareness and connecting with your prospects to build trust and loyalty. 

Our goal is to help you take charge of your online conversations, engage with your audience, and win over their hearts and minds. We use digital PR to establish brand authority, build trust, and forge meaningful connections to help your business thrive. 

Benefits of Digital PR Services

Some of the benefits of using digital PR services include:

Targeted Organic Traffic 

At Cadence, our digital PR strategies involve creating and distributing valuable content that informs, educates, and enlightens the reader. We consistently produce press releases, blog posts, and case studies, turning your website into a valuable online resource. 

Coupling quality content with influencer partnerships and media coverage boosts brand visibility while driving a highly engaged audience to your website. It also helps you earn backlinks from authoritative websites and increase your search rankings. Cadence can help you dominate the SERPs and divert the lion’s share of the organic traffic to your pages.

Higher SEO Ranking 

A properly executed digital PR strategy complements your SEO strategy. It helps you build a versatile backlink profile by getting your outreach piece on highly relevant and authoritative sites in your industry. At Cadence, we publish your public relations pieces — press releases, news articles, interviews, and industry insights — on high-authority websites. Each piece links back to your website to boost your SEO efforts and encourage readers to check out content. 

Improved Lead Generation and Customer Acquisition 

Adding a digital PR strategy to your online marketing campaign lets you keep up with the changing consumer landscape. In Q2 of 2022, almost 60% of web users accessed the internet from a mobile device. Cadence can help you adapt your brand awareness efforts and connect with your target audience on mobile devices. 

We can help you personalize your pitch and connect with prospects on various platforms. Our PR experts will help you establish a presence in the right places, bolstering your lead-generation efforts. We’ll drive highlight traffic to your website, where you can employ persuasive sales techniques to convert them into sales. We’ll also help you capture leads, build email lists, categorize prospects accordingly in your sales funnel, and convert them into paying customers. 

Bolstered Brand Authority

Digital PR helps you leverage media coverage and thought leadership to grow your brand presence and authority. Cadence can get your brand featured in reputable publications, news outlets, and industry blogs and position you as an industry expert. We also use thought leadership articles, interviews, and expert opinions to showcase your expertise and knowledge to enhance your brand’s authority and credibility. 

Better Online Engagement 

Employing proper digital PR tactics allows you to build a robust online network comprising leading influencers, bloggers, PR sites, and online communities. It allows you to launch an online marketing strategy with high-quality content that builds brand presence, credibility, and following. 

Cadence can help you establish mutually beneficial relationships with bloggers, journalists, and influencers and leverage their large following to grow your business. Our digital PR strategies help you direct and participate in conversations about your brands and products and cultivate rewarding relationships with your target audience.