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Google has announced that websites that use it will rank better in search results than those that don’t. There are many other reasons why responsive design matters: it helps with SEO, and can improve user experience by making content easier to read.
Responsive web design creates a better experience for your users. This is because responsive web design makes your website look good on any device.
That’s right, any device. If you’ve gotten into the habit of clicking “view desktop version” when you visit a website on your phone, you might be surprised to learn that there’s an easier way to do this: just visit the site in a browser that was built for mobile!
Creating a website that is mobile-optimized can drastically improve the way your audience interacts with your brand, especially when compared to a site that’s not optimized for mobile devices. The difference is stark: a responsive site will load quickly, easily adapt to different screen sizes, and make it easier for users to navigate around your site. A non-responsive site, on the other hand, will take longer to load and be difficult to use on mobile devices—and this means those visitors will have an overall poor experience with your brand.
Ultimately, a responsive design means that your website isn’t just accessible to anyone who visits it—it’s also easy for them to use.
It’s easy to think of responsive web design as a way to make your website look good on any device. But it’s actually much more than that, it’s a strategy that ensures your website always makes a good impression on potential customers.
Responsive web design is based on three basic concepts:
Having a fluid layout means that the width of the page changes depending on the size of the screen it’s being viewed on. These allow you to customize web pages for specific devices and orientations by changing things like font sizes, image sizes, text colors, and line heights. This makes sure your design will work on any screen without having to make sweeping changes to your site’s design or content.
Media queries are CSS rules that tell your page how to respond when it encounters different screen sizes or orientations (like portrait mode vs. landscape). These allow you to change things like fonts and padding as needed to make sure everything looks good regardless of where it’s being viewed.
When you see an image that looks pixelated, it’s probably because the image was designed for a larger size and then scaled down to fit in a smaller space. This is called “fluid images,” which means that your image files have been scaled down so they don’t appear pixelated when viewed at a smaller size than they were originally designed for.
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