How Digital Marketing in 2022 is Changing

How Digital Marketing in 2022 is Changing
Spread the love

With 2021 quickly coming to a close, digital marketing teams everywhere are looking towards 2021 and all it has to offer.

There’s no arguing that 2021 was a rough year for everyone. In fact, it’s left marketing teams everywhere scrambling to alter their strategies to stay afloat. Amidst the chaos, these individuals are also working hard to plan for the future, which means paying careful attention to how digital marketing is changing in the next year.

4 Digital Marketing Trends to Be Aware of Moving into 2022

If 2021 showed us anything, it was the importance of the genuine connection between individuals. Without these connections, the pandemic could have been so much worse for both businesses and their consumers. With that said, some of the biggest changes to come in digital marketing revolve around the customer experience and prioritizing the connection between brands and their audience.

1. Better Customer Experience

If your brand is looking to foster strong relationships with your audience in the year to come, then you’ll want to make sure you are prioritizing the customer experience in your digital marketing strategy. Why – because statistics show that over 80% of companies who prioritize the customer’s experience are reporting an overall increase in their revenue.

Another study showed that, when asked, 45.9% of businesses listed customer experience as one of their top priorities over the next five years.

As mentioned earlier, nothing has been more important than a positive customer experience for the survival of most businesses throughout 2022. There are plenty of options out there to choose from for customers, which is why 17% of U.S. consumers have no problem walking away from a brand after a single bad experience.

See also  2022 Guide to Digital Marketing: Channel Overview

Improve your customer experience by:

  • Improving your website’s usability
  • Improve customer service skills for those who regularly interact directly with the customer
  • Ask for regular customer feedback and implement accordingly
  • Provide consistent value to your audience, even before they convert to customers

2. Mobile Functionality

Statistics show that by 2022, there will be well over 280 million smartphone users in the U.S. alone and 3.8 billion smartphone users worldwide, with mobile searches accounting for approximately 50.81% in the third quarter of 2022.

With more people using their smartphones and other mobile devices to conduct their online research, businesses must take the time to make their websites mobile-friendly, as well as their customer service channels.

Your consumers not only want an easy-to-navigate site but a simple shopping experience as well. In fact, 77% of consumers who use their smartphone to shop online say they are more likely to purchase from a brand whose mobile site/app allows them to make a quick and easy purchase.

3. Video Marketing

While including images in your marketing materials is still important, video marketing is quickly gaining traction because people want their information presented to them in a quick, easy-to-digest way – and video does just that.

Research shows that 54% of consumers state that they want marketers to produce more video content. The video marketing trend is only expected to increase as we move into the new year as video content is predicted to make up approximately 82% of all internet traffic by 2022.

You can implement video marketing in many ways, including:

See also  Marketing Consultant Or Marketing Agency: Which One Is For Me?

4. Conversational Marketing

Conversational marketing is a highly personalized form of marketing that takes the conversation directly to your audience. It’s a conversation that happens in real-time either over a live chat or via an AI-powered chatbot. In short – conversational marketing helps you build authentic relationships with your audience through engaging with them, taking the time to understand them and their needs, and making highly personalized and relevant recommendations.

The idea is to use these communication channels to treat each lead as the individual they are – something your consumers demand. Research shows that 80% of consumers who have engaged with a chatbot have reported it as an overall positive experience, and 35% of consumers state that they wish more businesses would begin incorporating chatbots into their website experience.

Why? Because consumers see these chatbots as a way to get their questions and concerns addressed immediately, with statistics showing that 35% of people use chatbots to resolve a problem or get detailed answers promptly.

The good news is, implementing conversational marketing into your digital marketing strategy is easier than you think! There are many free platforms to help you build your own chatbot for your brand and many other services available to build your chatbot for you.

Start 2022 Off Right with the Digital Marketing Consulting Team at CadenceSEO Consulting

2021 proved to be quite a challenging year for digital marketing teams across the globe. With so much still left considered “gray” in the area of marketing as we move forward, it’s important to have the right team at your side.

See also  Your Quick Guide to B2B Demand Generation

If you need help building your digital marketing strategy for 2022, then let the team at CadenceSEO Consulting help. Simply contact us today for more information.

Audit Your Website’s SEO Now!
Enter the URL of your homepage, or any page on your site to get a report of how it performs in about 30 seconds.

More Posts

SEO Friendly Images

Top 5 Qualities of SEO-Friendly Images You Should Know

Spread the love

Spread the loveChoosing the right kind of images for your website can have a considerable impact on website traffic. SEO-friendly images will compel readers to engage more with your content. If users see an article, and then scroll down to find nothing but text, they will be less likely to

seo infographics

SEO Infographics: How To Create Infographics for SEO

Spread the love

Spread the loveThere’s something fundamentally appealing about visuals. We’re surrounded by a constant stream of information, and we’re inspired to pick out and share the tidbits that have visual appeal. What’s more, infographics don’t just get shared – they also improve your SEO profile by increasing your search results page

Mobile SEO

Mobile SEO: Is SEO Different for Mobile?

Spread the love

Spread the loveI’m sure you’ve heard that “SEO is different for mobile.” But what does this really mean? There are SEO best practices for mobile, but there are also things that are the same. How do you know if your SEO strategy needs changing? In this post I’ll discuss the

external links for SEO

External Linking: Are External Links Good for SEO?

Spread the love

Spread the loveExternal links are great for SEO. They help increase the popularity of your site, and they make it easier for people to find your content. Unless you’re an SEO expert, search engine terms can seem tricky to understand. The good news is that they’re deceptively simple. To help

What Our Clients Are Saying

Free LIVE SEO Audit

Let our expert team walk you though your website!

Share this post with your friends

One comment

Leave a Reply

Your email address will not be published.