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Kevin McLauchlin

Local SEO versus Global SEO

local vs global seo

By now, you probably know that a SEO strategy is crucial and that you cannot just follow some search engines guidelines when you feel like it. Nonetheless, for any search engine optimization campaign to be successful, you need to establish…

What Is A Canonical?

canonical tag

Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you.  This way, you have control…

Just How to Run An SEO Campaign 

SEO Compaign

The biggest SEO myth is that search engine optimization does not matter. As a cornerstone of digital marketing, SEO is fundamental for improving search engine rankings and increasing organic traffic. In fact, 70% of marketers think that SEO is more…

The Importance of Alt Text

alt text in a word cloud

Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines.  Alt text is a fundamental step of any effective SEO strategy. However, for such an important element…