11 Common SEO Mistakes & How to Fix Them

While many online articles show you how to improve your SEO performance, the common SEO mistakes you should avoid are often forgotten. Below, we will discuss the most common SEO mistakes and provide solutions to help improve your website performance.

Common SEO Mistakes to avoid

1: Not having an SEO strategy in place

2: Ignoring Search Intent

3: Ignoring Analytics for Search engine optimization

4: No Effort to Enhance User Experience

5: Not Creating a Sitemap

6: Duplicate content

7: Purchasing Backlinks

8: Underutilized Internal Links

9: Not Having a Mobile-friendly Site

10: Not refreshing or updating old content

11: Not optimizing for Search engines featured snippets

Bonus: Unoptimised meta descriptions and title tags

1: Not having an SEO strategy in place

It’s essential to set goals for your SEO strategy from the beginning. If you don’t know what SEO goals your company wants to achieve, it’s difficult to measure your SEO performance. 

You need an overall strategy before implementing or evaluating it for effectiveness. This includes deciding what content keywords are used throughout web pages/posts, etc. An effective search engine optimization strategy will guide all other decisions to align with your SEO goals.

How to fix

An excellent place to start defining your goals is by conducting a comprehensive site audit of your website and its current status in search engines. You’ll want to identify whether any technical SEO issues need fixing before embarking on any campaign.

Utilize site audit tools, including Ahref, or Screaming frog, to run the audit and uncover any errors that should be fixed.

Anything less than excellent should be fixed for better performance

Cadence provides a free SEO audit tool you can use to get instant insights into what you have to fix with your site. Find our audit tool here to generate audit reports like this;

Next, create an SEO strategy with specific goals and objectives, whether to improve ranking positions for target keywords or organic traffic to a specific page. The goals for your strategy have to be defined before implementation.

Finally, set benchmarks throughout the process so you can track progress and measure success.

Benchmarks, in this case, are the performance metrics you aim to improve with the campaign, which can be current target keyword ranking positions or the amount of organic traffic for a specific web page.

2: Ignoring Search Intent

Search intent means understanding why someone has used a particular keyword and how they expect the results to be displayed on their search engine results page (SERP).

When someone searches for something on Google, they usually have a specific need in mind. They want to learn something new about a search topic, answer a question, or look for a product or service to help them.

Search intent determines relevance in Google results. If your content isn’t relevant and doesn’t meet the user’s search intent, chances are, it won’t rank well.

In fact, Google published a report showing how search intent is redefining the marketing funnel and how marketers should adjust.

How to fix

It’s essential to understand what search terms are used by your target audience. You can do keyword research for this purpose.

Get our comprehensive keyword research template that we have used this template to uncover keyword opportunities for clients and grow their organic traffic. 

Once you have identified relevant keywords and phrases, look at their search intent. Are people seeking information, looking for products or services? 

You must also ensure that your content is in line with the corresponding search intent of the keyword. Crafting content according to user intent will result in more organic traffic from search engines.

For example, if someone searches for “best laptops under $500”, they expect to find a list of laptops and not information about the history of laptop computers.

Writing quality content that satisfies search intent will improve your search visibility for many relevant keywords and boost organic traffic to your website.

Use tools like SEMrush and Ahrefs to determine the search intent for target keywords and ensure that you create content that meets the intent.  

3: Ignoring Analytics for Search engine optimization

One of the biggest SEO mistakes people make is not using analytics. 

Analytics track your site’s performance and identify your customers’ behavioral patterns. Without analytics, you won’t know if your efforts are paying off. 

Without analytics, you can’t know how your SEO optimization campaigns perform or what needs improvement. 

Analytics tools help you track the crucial metrics for your SEO campaign, like keyword ranking positions and organic traffic. 

How to fix

Analytics should be a key part of your SEO strategy. You need to track how people interact with your website and how search engines view and index it.

You can use Google Analytics for this purpose. It allows you to monitor your website’s traffic, number of visitors, time spent on each page, bounce rates, and more. 

This data is invaluable in determining the effectiveness of your SEO campaigns. 

You can also use digital marketing tools like Ahrefs or SEMrush to monitor keyword performance and rank tracking. 

These tools will provide valuable insights into what high-traffic keywords you should target and identify potential opportunities for improvement.

4: No Effort to Enhance User Experience

It is a common SEO mistake for site owners not to prioritize user experience. This is especially true for businesses new to SEO, as they tend to focus more on the functionality of their site rather than on its ease of use.

If people can’t quickly find what they’re looking for on your site, they won’t stick around—which means lost revenue and poor rankings in search results. 

A recent study shows that the average load time of websites on the first page of Google have an average speed of 1.96 seconds. Meaning, slower websites may not be able to rank on the first page.

How to fix

Ensure you have straightforward navigation and visual cues that determine where users should click or scroll next. If you have a lot of images, make sure they’re high-quality. Videos should load quickly and be easy to play. 

Use tools like Google’s PageSpeed Insight or GTmetrix to test your page speed and get recommendations for improvement. Here’s a speed review of our website, anything below 80 requires improving.

With the recommendations on what to fix;

We usually see page speed improvements after optimizing the size of all page images.

You can also check Google Search Console for insights into issues affecting your user experience, mainly grouped into mobile and desktop issues.

GSC’s poor user experience indicators are in the core web vitals section with issues related to site speed and usability, like text too small, especially on mobile, preventing visitors from consuming all the content on your site.

If we had such errors, they would be here. 

You should ensure that your site is mobile-friendly, as over 63% of web searches are done from mobile devices.

5: Not Creating a Sitemap

A sitemap is a list of all pages on a website. It’s an essential SEO tool that helps search engine bots understand the structure and content of your website.

It is the first place a search engine bot visits to discover and index all pages on a website, but it’s amazing to find most websites without a sitemap.

A well-structured sitemap helps search bots index your website’s pages quickly and accurately. It also increases the chances of getting more organic traffic from Google as more pages are indexed. 

Without it, they won’t be able to index all your pages correctly or accurately determine their relevance for certain SEO keywords.  

How to fix

Creating a sitemap is an easy process. You can use tools like Screaming Frog SEO Spider to generate an XML file for your website.

Once you have the sitemap, add it to your robots.txt file and make sure it’s accessible on all website pages.

You can also submit your sitemap to search engines directly for Google; that’s done through Google search console.

6: Duplicate content

Duplicate content refers to any content on the internet that is identical or similar to other material in the index. It’s one of the biggest SEO mistakes which can negatively affect your ranking in search results.

Search engines don’t like duplicate content as it affects their ability to accurately determine the relevance of each page for certain keywords and provide users with the best content for any keyword.

As a result, pages with duplicate content are usually penalized and don’t rank well for target keywords.

This is becoming a more common issue in SEO, especially with the rise of A.I. tools helping businesses to create content similar to their competitors in the SERPs.

How to fix

There are two types of duplicates, internal and external duplicates.

Internal duplicates is when two or more on your site have the same content while external duplicates is where your content is related to content published on another site. 

Before publishing any form of content on your website, use plagiarism tools like Grammarly to edit and identify any content that has already been published online before you post.

Any duplicate paragraph or sentence must be edited out of your article or page, and plagiarism tools make it easy to spot duplicated parts of your content. This is how you fix external duplicates.

For internal duplicate content, the best way to clean it up is by using canonical tags (rel=canonical) or 301 redirects.

Start by running a screaming frog crawl to identify the duplicate content on the site, the report should show a list of pages with a corresponding percentage of similarity of content. 

Canonical tags tell search engine crawlers which page you consider the “original.” So if you have two pages with duplicate content, use one of those pages as a canonical tag for both pages. This will indicate to search engines that the canonical page is the original version to index and rank.

While 301 redirects point site visitors and crawlers from one page to another, avoiding any unnecessary duplication.

Otherwise, duplicate copies can also be permanently deleted from the website

7: Purchasing Backlinks

Backlinks, also known as external links, are an important SEO factor, as search engine algorithms consider the quality and quantity of backlinks when ranking pages for specific keywords.

Unfortunately, many SEO professionals and agencies still buy backlinks in an attempt to boost SEO rankings quickly, making this one of the most common SEO mistakes to avoid, especially for new sites.

While these backlinks are inexpensive and easy to acquire, search engine bots can easily spot them because they are always built from low-quality sites like spam news sites, affiliate sites, blogs, and PBNs.

Purchasing external links is a bad SEO practice; it’s considered blackhat and can result in your website being penalized by Google. 

We’ve seen many sites lose most of their organic traffic, with one of Google’s core updates targeting websites with low-quality content or external links.

Yet this SEO mistake is avoidable.

How to fix

The best way to prevent this SEO mistake is by not purchasing backlinks in the first place. Link building should be done organically through content marketing or traditional PR techniques.

Start by auditing your current backlink profile with SEO tools like semrush to identify any low-quality backlinks with a high spam score on your website.

If you find any toxic backlinks, disavow them with Google Search Console as soon as possible. This will help clean up your link profile and stop any negative impacts on organic search rankings.

Secondly, avoid buying backlinks from vendors. High-quality links are acquired through content marketing by publishing good content and asking other websites relevant to your niche to link to your content.

You can utilize strategies like the skyscraper technique created by Brain Dean to build high-quality content that other blogs will be interested in linking to.

The most effective way to build high-quality backlinks is guest posting on high quality sites in your industry.

You can acquire guest posts by creating content for some of the top sites in your industry and pitching it to them for a link to your website. Poorly written content will not be acceptable here, so try to pitch only good content and use the many online resources in the industry for research.

We build high quality contextual links from relevant sites in your industry that boost organic growth. Reach out to our team for a backlink review. 

8: Underutilized Internal Links

Internal links are your best friend in SEO. They give Google a clear indication of what your site is about and help people find their way around your website.

Internal links are as important as backlinks as they show search engines the pages you think are most relevant to certain keywords and improve navigation around your site.

Yet, in most cases, we find websites with multiple pages that need internal links and others with broken internal links.

Zyppy conducted a study on 23 million internal links across 1800 websites and discovered that sites with more internal links generated more clicks from Google than sites with less internal links. 

How to fix

The best way to fix this SEO mistake is by creating a good internal linking structure. Start by running a site audit to find broken links.

You can use tools like Ahrefs or Check My Links Chrome Extension to identify all broken links pointing to other pages. Once you identify them, update or remove the link.

Secondly, create an internal linking strategy for each content page (this includes blog posts) to help search crawlers access all relevant pages on your website.

This will also make it easier for users to find more precise information related to their search query without getting lost in the site architecture of your webpages.

Lastly, focus on using keyword enriched anchor text when linking from one page to another.

This will help search crawlers understand the relevance of the page you are linking to and increase your chances of ranking highly for certain, even long tail keywords.

9: Not Having a Mobile-friendly Site

There’s nothing worse than trying to browse a website on your phone and having it not work. If a user searches on their phone and lands on an unresponsive website, chances are, they’ll never come back! 

SEO is about getting your site in front of people looking for your product or service. If your site isn’t responsive on mobile, you’re missing out on many potential customers: those searching on their phones.

Google’s mobile-first indexing means that it prioritizes websites that are optimized for mobile. Websites that don’t have a mobile version or aren’t responsive suffer from poor rankings and traffic.

You need a mobile responsive site to grow organic traffic because more people today access the internet using their phones rather than computers.

How to Fix

The best way to fix this SEO mistake is by ensuring your website has a mobile friendly version.

Start by auditing your current site and testing it on various devices. 

You can use tools like Google Mobile Friendly Test to check if the page is readable on any device and see if your site needs any improvements.

If the test reveals any issues, it’s time to start looking into updating and optimizing your website design for mobile devices, in our case, there are no issues when accessing the Cadence site on mobile. 

You can also use GSC to identify all of the pages on your site that are not responsive on mobile. Once you have located the pages, you can start working on fixing them by implementing responsive design and ensuring all of your content fits nicely on each device.

Another option is to switch over to an AMP version of your website. AMP stands for Accelerated Mobile Pages, a framework designed by Google to help improve page load speed on mobile. 

10: Not refreshing or updating old content

Content freshness has, for some time, been a ranking signal used by Google since the freshness algorithm update in 2011. This update gave a competitive edge in ranking fresh content over outdated content.

Google tends to favor fresh content when it comes to crawling, indexing, and ranking web pages.

Content that has not been refreshed or updated in a few years can become stale and irrelevant to users and thus have lower rankings because Google’s goal is to provide the best and most up-to-date information.

How to Fix

Refreshing and updating your old content is an important SEO tactic that will help improve search engine rankings for your website.

Start by auditing your existing web content to identify any pages that could benefit from being updated or refreshed.

Use digital marketing tools like Ahrerfs, Google analytics, or search console to review pages losing traffic and keyword ranking position. This content that Google thinks is no longer relevant and should be updated.

In Ahrefs, you can review that organic keywords reports and filter out pages with declining ranking positions:

When you have identified these pages, it’s time to start working on them.

Adding new information and data can be a great way to make old content more relevant and useful for readers. You should also update any outdated information or references so the page has current dates, facts, and figures.

You can also optimize the content for SEO by adding new keywords, titles, headers, and meta descriptions that are relevant to your topic.

Finally, make sure you link to any other related content on your website so readers can find more information.

11: Not optimizing for Search engines featured snippets

Optimizing for featured snippets is a great SEO tactic that can help improve rankings, click-through rate (CTR), and overall organic traffic to a page.

A featured snippet is a box at the top of a search engine results page (SERP) that answers the user’s query. It usually includes some sort of summary and often contains images or videos.

There are several featured snippets, including paragraphs, lists, tables, local map packs, and image packs, with different content structure requirements that you should be aware of.

How to Fix

To compete for featured snippets, you first need to understand what type of content is usually displayed in a snippet.

Using Ahrefs’ keyword explorer, you can get the featured snippet displayed in Google SERPs for any keyword, for example, we can see that the featured snippets for the keyword “loan amortization definition” include “people also ask” and ”sitelinks” 

Once you have identified which queries are most likely to generate a featured snippet, you should craft your content to provide a clear and concise answer to those questions.

When writing the content, use formattings such as lists, tables, or bullet points when answering questions so the search engine crawlers can quickly identify it for featured snippets. It’s also important to include schema markup if applicable, as this will give search engines more information about your page structure.

Finally, watch your content’s performance in SERPs and review the featured snippet results. If you’re not showing up, optimize your page and test again.

Bonus: Unoptimized meta descriptions and title tags

The title tag is an HTML code element that specifies the title of a web page. It’s usually displayed in search results pages and is an important factor in SEO as it is the first thing someone reads in the SERPs before they consider clicking through to your page.

Having a keyword-optimized title is SEO best practice, but that has to be within 60 characters; otherwise, Google will cut it short to a point where it might not make sense to visitors.

Or choose a different title for the page, which usually shows up as an error in Ahrefs.

Similarly, meta descriptions are snippets that provide additional information about the content of a page. They are also crucial for SEO as they give search engines more context about what your content is about.

Meta descriptions are equally as important as title tags and should be within the allocated limit of 140 – 160 characters.

Optimize your Title and Meta descriptions with our SEO Tools

How to Fix

First, based on your keyword research, you should make sure they include relevant keywords related to your topic or page content. This will help search engines and searchers understand what the page is about and rank it accordingly.

You should also remember that search engines may truncate your titles and meta descriptions if they are longer than the specified limit or if they need to match what Google thinks the page is about.

We’ve seen cases where Google pulls content from a page that it considers better as the meta description or title than what is provided. For example, the SERP title for one of our pages in the image is different from the implemented title on the page.

Zyppy proved this with a study where they showed that Google rewrites 61% of page title tags from 2370 sites that were examined. 

Watch for keyword density in your content, especially in the titles, headers, and metas.

Keyword stuffing is a common SEO mistake at this stage, as the site owners use too many keywords or sometimes use the wrong keywords.

As a rule, keep them concise, always include the target keyword in the title tag and long tail keywords for the meta description. Avoid generic keywords here.

Additionally, ensure you use unique title tags and meta descriptions for each page, as duplicate title tags can confuse both searchers and search engine crawlers.

For older content, run a site audit to uncover any errors with the existing title tags and meta descriptions that should be fixed, including duplicate title tags, duplicate meta descriptions, or multiple headers for the same page.

Get More Insights On Your Site’s SEO Mistakes with a Free Consultation

Are you making any of these SEO mistakes on your site? If you’re not sure, then it’s time to get a free consultation with CadenceSEO! We will work with you to identify any common SEO mistakes you may be making that can hurt your rankings. Our dedicated SEO professionals will do all the hard work, so you don’t have to. Contact us today to get a free SEO consultation! 

Related articles:

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Multiple Location SEO: How To Optimize SEO For Multiple Locations

SEO Vs. PPC: Which Is Best For Your Business?

Local SEO Tips: How To Boost Your Local SEO Strategy

Does Blogging Help SEO?

Blogging is a fantastic way to boost your overall SEO efforts. Blogs create keyword-relevant content, which helps search engines understand your site better and rank it higher in the SERPs. Blogging also helps you generate more backlinks to your website, which are a huge part of Google’s algorithm. And finally, blogging increases dwell time on your website—the longer users spend on your site, the better chance they’ll have at seeing an ad or clicking through to another page with helpful product info.

However: not all bloggers are SEO experts (nor do they need to be). The best way to get started with blogging for SEO is by doing some research and experimenting with different types of blog posts until you find what works best for you. We’ve compiled some helpful tips to help you get started.

Blogging provides value for your potential customer

One of the biggest reasons why blog content works for SEO is because it provides value to your potential customer. Blogging gives you a chance to show off your expertise and share tips and tricks with readers, which can increase brand loyalty.

Ensure that each blog post has an audience in mind, and write accordingly. If you’re writing for your own business, then make sure you’re creating content that’s relevant to your brand and target market. The more often customers visit your blog, the more likely they are to buy from you in the future—and since Google loves fresh content, there’s no better way to deliver new material than by blogging about it!

Blogging helps you generate more keyword-relevant content

Blogging helps you generate more keyword-relevant content. One way to do this is by creating new blog posts that bring value to your audience, using relevant keywords.

This will help you build your website’s authority, which is a crucial part of having an effective SEO strategy. The more relevant content you have, the better off you’ll be.

By posting blog posts on a regular basis, you can ensure that the search engines are constantly being fed with fresh, brand new information about what your business does. This will help them understand exactly what it is that you do and how they might be able to help their customers find out more about it!

Blogging can help you get backlinks to your website

Backlinks are a great way to improve your SEO. If you want your articles to rank high in Google search results, then you will need backlinks from other websites. High-quality backlinks are a key factor in determining where websites fall on the search engine rankings list.

As your articles get shared around the internet, they will also be shared on other sites and blogs where people can comment. When people comment on your article, they will leave a link to the site where they commented. As more and more people share your content and it gets shared by other websites or blogs, you will start building up backlinks for your website.

If you write quality content that people share on social media, then other bloggers may link their posts to yours. You can also ask for links if someone mentions one of your articles in their blog post. Again, the goal is for both parties benefit – they get more traffic while helping promote or inform readers about something they’re passionate about.

Blogs can help you increase dwell time on your site

The second SEO benefit of blogging is increasing dwell time, which is the amount of time users spend on your site. Increased dwell time can help your site rank better in search results. Blogs, by nature, encourage users to stay longer because they are usually more robust and informative than other pages on a website.

Blogging can also help you engage with readers—you can ask them questions or share news about upcoming events that will make them want to return again and again.

Blogs can increase brand awareness

The third SEO benefit of blogging is that it can help you increase social media shares. If you have a blog, it makes sense to use it as a tool to promote your other content. You can link back to your homepage, social media profiles and other pages on your site from each post.

When people share your blog posts via social media, they’re also sending traffic back to those pages. Blogging can help you build your brand identity. It’s important to have a strong online presence, and blogging is one way to do that.

Blogging can help with SEO but it’s only one part of the bigger process

Blogging is a great way to get more eyeballs on your website, but it’s only one part of the bigger process. To be successful at SEO, you need to do keyword research, create content and optimize it for search engines. You also need to build links and get traffic from other websites (i.e., “backlinks”). A blog can help with some of these steps but not all of them.

There is no question that a blog can help with SEO. Blogging is an effective way to build backlinks and get more traffic from other websites. However, blogging doesn’t do all the work for you—you need to take advantage of the opportunities it presents. In order for your blog post to rank well in search engines such as Google, you’ll need a lot more than just good writing—you’ll need strong SEO skills.

Cadence is here to help. We provide free site audits to help you identify opportunities to improve your SEO, and we offer a wide range of services to help you develop your blog and website so that they’re optimized for search engines. We have experience working with companies in many different industries, including ecommerce, real estate, construction and more. If you need help with SEO or blogging, feel free to contact us today for a free consultation.

11 Free SEO Chrome Extensions To Help With Your SEO Strategy

<strong>5 SEO Goals You Should Set For Your Website</strong>

SEO is a complicated process that requires every bit of your attention to be paid. While there are no shortcuts, we provide tips on setting your SEO goals at the beginning of your campaign so you can achieve better results.

Setting small, achievable SEO goals is critical for success.

What are SEO goals?

SEO goals are the results you want to achieve from your SEO efforts. They should be measurable, achievable, specific, realistic, and time-bound.

For example: “I want to increase my website’s pageviews by 10% within 6 months.”

The goals you set should be measurable. You should be able to track whether or not your website is getting more pageviews, such as with a Google Analytics account. Your goal also needs to be specific (e.g., “I want people reading my content”), achievable (e.g., “I can do this by writing better content”), realistic and time-bound (e.g., “in 6 months”).

Why are SEO goals important to have?

Having SEO goals is important for a few reasons:

• They help you focus on what’s important.

When you have a clear idea of what your website needs to achieve, it’s easier to focus on the right things. Having a goal also helps you stay motivated and always move forward.

• They help you measure your progress and make adjustments as needed.

SEO goals are important because they give you something to aim for. They also help you measure your progress, which is key when it comes to making changes and improvements on your website. You can set a goal for how many times you want people to read your content or how many times you want people to share it with others.

• They keep you motivated so that when things get tough and progress feels slow, you can look back at your goals and stay motivated by them.

Setting goals is essential if you want to grow and expand. You can set goals for how many new visitors you want per day on your website or how many customers you want to generate from your website. You can also set goals for how many people you want to reach and how many people you want to interact with. Setting goals keeps us focused on what we are trying to achieve, which is essential if we want our websites and online businesses to grow.

You can also set a goal for how much revenue you want to generate from your website each month. By setting these goals, you can measure your business’s success, which helps keep it moving forward.

5 SEO Goals You Should Set For Your Website

There are many ways to measure your SEO efforts. The most common ones are:

• Traffic and Visits

Traffic and Visits are two of the most common ways to measure your SEO efforts. These metrics can help you see how many people are visiting your website, as well as how often they’re doing so. If you want to track these metrics, then it’s important that you have Google Analytics installed on your site. You can also use other analytics tools like Piwik or Kissmetrics

• Rankings (on the first page of Google)

This is one of the most important metrics to track, as it can help you understand how well your website is performing in search engine rankings. If you want to track this, then it’s important that you have Google Analytics installed on your site.

• Conversions (sales or leads)

In addition to knowing where your website ranks in organic search engine results, it’s also important to track the number of conversions that happen on your website. This can help you understand how well your SEO efforts are paying off, as well as what types of content are performing best with audiences.

Keyword goals

Setting goals is important because it helps you understand what you’re trying to accomplish, and gives you a clear idea of how each step will move your business closer to that goal. It also helps focus your efforts on the right things at the right time. This process can be challenging if you don’t have enough information, so make sure that before starting on a solution (such as an SEO project), you take some time upfront and define the problem first by setting goals. If we think about this from an SEO perspective, having clear objectives will help us figure out which keywords we should target in order to achieve our business objective(s).

Improvement goals

Improvement goals are the most important SEO goals that you should set. They’re the ones that will have the biggest impact on your business, and they should be prioritized over other types of goals.

Setting improvement goals is simple: figure out where you want to improve, what specific things need to change, then start working toward them. This can mean anything from improving rankings for a certain keyword phrase or landing page in Google search results to increasing social media follower engagement by 10 percent or more.

Technical goals

Technical SEO is the foundation of Search Engine Optimization. Without it, you can’t create a successful SEO campaign.

Technical SEO is about making sure your website is ready for search engines and then optimizing pages to ensure that you rank higher in search results. It’s important because technical SEO helps users by providing them with a better experience on your website. If you can make it easy for them to find what they’re looking for and get back out of the site quickly, they’ll come back again and again!

Acquisition goals

Acquisition goals are the most important for any business because they help you grow your business. This is why it is essential to set these goals and track them effectively so that you can improve on them over time.

Acquisition goals can be broken down into two categories: search engine optimization (SEO) and conversion rate optimization (CRO). The main difference between these two types of acquisition goals lies in how they determine success; while CRO determines a successful campaign based on how many visitors converted into customers, SEO determines success based on how many visitors came back after finding the site via organic search results.

Examples of acquisition goals include:

• Increase in organic traffic
• Increase in organic conversions

Conversion goals

Conversion goals are important for measuring the success of your campaigns. You should have a conversion goal in mind before you start working on your SEO campaign.

Conversion goals are also important to set for your website. If you’re trying to increase conversions and sales, then you need to know what those goals are and how much traffic is needed to meet that goals.

Finally, conversion goals are important to set for your marketing campaigns. If your campaign is effective enough at driving new leads or customers, then you’ll want to keep track of how many conversions each ad is getting so that you can measure its effectiveness over time against other ads in their category or industry group (such as “marketing services”).

Set Your SEO Goals with CadenceSEO!

If you’re looking to grow your business through SEO, CadenceSEO can help. We are a digital marketing agency that specializes in helping our clients achieve their goals by growing their traffic and conversions by using search engine optimization techniques. We offer services related to content writing, social media marketing, and branding design so that you can focus on what matters most—your business.

Now that we’ve gone over what the different types of SEO goals are and how to set them, you should feel confident about starting your own campaign. The best place to start is by identifying what type of business you have and what it needs from an SEO standpoint. Then, find a strategy that works well for your industry or niche by looking at similar businesses in your area and seeing how they’re doing things differently than everyone else!

All in One SEO vs Yoast SEO: Which WordPress Plugin Should You Choose?

Table of Contents

• What does All in One SEO offer?
• What does Yoast SEO offer?
• Why Do I Need an SEO Plugin for WordPress?
• All in One SEO vs Yoast: Key Differences
• How to Choose Between Yoast vs All in One SEO
• CadenceSEO Can Help Make Your Decision Easier!

Think of SEO as a multi-pronged approach for getting your website in front of the greatest number of interested readers. In addition to having great content, you’ll want to optimize your site code and structure. That’s where SEO plugins come in. They can point you to the best page titles, meta descriptions for code, and a lot more ways to make sure your page gets the most traffic from website crawlers that want to know who you are and direct people to you. A little knowledge on how SEO plugins work can get you very far, and that’s where we come in. When it comes to two of the most popular SEO plugins available today, you may need some help parsing out the finer details to make a decision on the most appropriate solution for your needs. We’ve compared two popular SEO plugins below, Yoast vs All in One SEO, to help cut down on the time you need to spend deciding on the best option for your site. 

What does All in One SEO offer?

Founded in 2007, All in One SEO (AIOSEO) is the older enterprise in our comparison between All in One SEO vs Yoast. All in One SEO offers:

1. Title and Description Optimization

AIO offers title and description optimization for any type of post 

2. Site Audit and Score

AIO offers a scan of your entire site to give you a score and list of issues that need attention, as well as a list of things you’re doing well. “Critical issues” are the ones you would focus on to improve first. 

3. Search Appearance

You can check out how your site appears in search results here and update accordingly. 

• You can also set your “Knowledge Graph” here, which is essential information like name, phone number, logo, and business hours Google displays in results. For premium, use the Local SEO feature to include payments accepted, price range, and more. 
• Set dynamic placeholder tags which update automatically and save you time. 
• Image SEO helps you assign keywords to your images.
• Author SEO helps you assign keywords to your author archive pages.

4. Social Media Sharing

AIO gives you some control on how your webpages show up when you share them to social media. 

5. XML Sitemap and Open Graph Meta Tag Generation

Decide which pages to include or exclude from your sitemaps, and control the priority of each URL, while letting Google and Bing know when you’ve updated information on your site.

6. Redirect Support

Banish those 404 page errors for readers with a helpful redirect feature to make sure your site visitors stick around if you move or delete a page.

7. Link Support

See your internal and external links easily to make sure your content is simple to find and authoritative.

8. TruSEO

Get advice as you compose your posts on whether you have under or over (too many keywords) optimized. This is a quick check for:

• Keyword relevancy
• Basic SEO
• Title optimization
• Readability

What does Yoast SEO offer?

Founded in 2010, Yoast SEO offers robust features for your site, including:

1. Paragraph Structure Analysis

Get advice on the length of paragraphs, sentences, and transition phrases for readability.

2. Keyword Density Analysis

You get dinged if you cram too many keywords into your content. Yoast alerts you if you’re skewing towards too many keywords in one area.

3. Meta Description Advice

Yoast lets you create the description that will show up under your website name when people search it, and lets you know if it’s optimized for SEO.

4. Link Support

Monitor the links on your site, both internally and externally. The Premium feature is more robust, and will make sure your pages link to each other appropriately and are easy to find internally. Also for premium, a redirect manager even makes sure users never end up on a dead page if you move or delete content. 

5. Keyword Help

Get reminders on using keywords in your subheadings and whether you’ve used them on previous pages. Yoast also helps you come up with synonyms of your keyphrases so you can sound more natural in your content.

6. Permalink Tidiness

Keeping permalinks short and sweet might help in search results, so Yoast lets you jump in and make things as squeaky clean as you can.

7. Social Media Sharing

Yoast lets you change titles and media when you share your website content to social sites. 

8. Structured Data Support

Present your information in the right structure and you increase your chances of being seen. Yoast helps you include the right structured data, which can be as simple as labeling your FAQ’s and events, but go deeper as well. 

9. Integrations

Easily integrate with other platforms like Semrush, Wincher, Elementor, Zapier, and WordProof.

Why Do I Need an SEO Plugin for WordPress?

Think of the way people search for things they need or are interested in. The internet is often one of the first steps in that process, if not the first. Most people turn to their preferred search engine and few look past the first page of results. To get your page to land higher on the results section of any search engine, you’ll want to make sure the search engine crawlers know exactly what your page is about and who might be interested. SEO is an umbrella term that takes lots of things these site crawlers are looking for. 

That’s not just the time you spend developing great content people really care about or gorgeous products, it’s technical things like:

1. Sitemaps

2. Keywords 

3. Titles and Meta Descriptions

4. Headers

5. Formatting 

6. Internal and External Links

7. Supporting Media and More

SEO plugins can tell you exactly where your site can use optimization for the search engines it will appear on. It dramatically cuts down on the guesswork and learning curve, allowing you to focus on the pieces you do well. 

All in One SEO vs Yoast: Key Differences

All in One SEO is an older brand than Yoast SEO, but both are great tools. When it comes to All in One SEO vs Yoast, we have a few key differences to report. These came up frequently in online reviews: 

1. Ease of Installation

All in One is reportedly a bit easier to install and navigate for beginners

2. AIOSEO Includes a Whole Website Audit

All in One offers a whole website audit with a convenient score to get you oriented to how to strengthen your site.

3. AIO Has a Greater Degree of Control

All in One allows you to manually activate some functions, which gives you a greater degree of control.

4. Robust Link Monitoring and Ever-Improving Tools

All in One also includes a more robust link monitoring and improving tools than Yoast.

5. Price Point

All in One’s pricing points are more modest than Yoast’s

Ultimately, it comes down to your website’s specific, unique needs when deciding on one tool versus another. 

How to Choose Between Yoast vs All in One SEO

Overall, online reviews suggest that All in One SEO offers an easier process to finding support, so absolute beginners who appreciate lots of backup may lean towards All in One SEO for that reason.

Yoast SEO is a trusted, established brand, but it does have a higher price point than All in One. Each company offers a free version, but the paid options are highly recommended for those serious about their webpage SEO results, and come with ticketed support systems versus the free versions which rely on help forums. Yoast also offers fewer social media integrations than All in One, but this will depend on the integrations you need to use. 

So how do you decide which SEO service is a perfect match for your site? How do you figure out what your site needs and where it already shows a lot of strength? Read on to find out. 

CadenceSEO Can Help Make Your Decision Easier!

Search engine optimization gets more manageable with every step you take towards understanding how it can work for your site. For some adept, professional guidance, why not start with a free report on your own site? CadenceSEO offers a free SEO Audit to get you oriented to the factors involved in your site’s performance right now. A team expert is ready to walk you through our findings, compare your site to three competitors, and get you a list of actionable items to improve your ranking. With this information, you might have an “ah-ha!” moment as to which tools will be most valuable to your unique needs going forward. Please feel free to reach out to us for more information and the free SEO Audit. 

Thanks so much for reading our post on All in One SEO and Yoast SEO! If you need help creating content to increase traffic and sales, we can do that too. Your brand credibility, sense of community, and product promotion each receive a boost from good website SEO, so we hope you are able to use SEO to promote your products and much more. 

The Benefits of Hiring a Technical SEO Consultant

There are many benefits of hiring a technical SEO consultant. As your business evolves and grows, you need to make sure you’re not missing opportunities that could help you reach your goals. And one way to do this is by ensuring that your web pages have all the correct information for search engines to rank higher in search results.

What is a technical SEO consultant?

A technical SEO consultant is a person who has deep technical knowledge in the field of search engine optimization (SEO) and can help you achieve your business goals through consulting audits and implementation.

A Technical SEO consultant ensures your site is ready for search engines to crawl and index. They’ll ensure you’re using all the latest best practices for on-site and off-site optimization.

What does a technical SEO consultant do?

A technical SEO consultant helps you diagnose and solve your website’s problems. They do this by looking at the core code of your website to see how it interacts with Google’s algorithms and then make recommendations that will improve those interactions. You can think of them as a combination between a doctor and a mechanic: they’re not going to fix your car or treat cancer, but they can tell you what’s wrong with it and help you understand how to fix it yourself (or refer you to someone who can).

A Technical SEO Consultant Will Audit Your Site to Implement Key Strategies

A Technical SEO Consultant will audit your site to implement key strategies. The process of auditing a website can be time-consuming, but it is necessary for the success of your SEO campaign. An experienced Technical SEO Consultant will have an in-depth understanding of how search engines work, and they can use this knowledge to find strengths and weaknesses in your website’s design and content.

Once they have identified issues with your site, they will provide recommendations on how to improve its performance:

• Get rid of technical issues like broken links or duplicate content
• Improve load speed by optimizing images and scripts
• Make your site more visible by adding meta tags (keywords)

A Technical SEO Consultant Will Optimize Your Site For Speed and Performance

Google has confirmed that website speed is an important ranking signal. This means that you need to optimize your site for speed if you want to rank higher in Google search results.

It’s important for user experience. Users can easily get frustrated when pages take too long to load or when they don’t load at all due to poor connectivity or server issues on your side of things. If this happens often enough, people will stop using your site entirely—and another source of traffic and leads goes up! Optimizing for speed not only keeps customers happy but also helps keep them coming back again and again so they continue buying from you instead of going elsewhere where they may receive better service or cheaper prices.

A Technical SEO Consultant Will Create XML Sitemaps for Better Search Engine Indexing

XML sitemaps are a way to tell search engines about your content. They allow search engines to crawl your website more efficiently and find new content on your site. If you have a large website with thousands or tens of thousands of pages (like this one), it can be difficult for crawlers to locate all the pages they need to index to provide relevant user results. By creating an XML sitemap with accurate and up-to-date information about what’s available on your site, you’re giving search engines important clues as they try to crawl through everything on it. This helps them get closer to ensuring that every page exists and is accessible in their index.

A Technical SEO Consultant Can Reduce Page Load Time to Increase CTRs

A technical SEO consultant has the knowledge to optimize your site for speed, which is a ranking factor in Google. Optimizing images, reducing redirects and using a CDN can all help reduce page load time on your site. You can also use tools like Google PageSpeed Insights or CloudFlare’s Speed Test tool to get an idea of where you could be making improvements.

In addition to affecting rankings, page load time is also an indicator of user experience (UX). Users are more likely to leave sites with long load times than those that are fast-loading. If your website takes longer than five seconds to load on mobile devices it may hurt conversion rates and lead generation efforts as well. HTTP requests are another significant source of slowdowns in page speed; these occur when two scripts try to access the same file at once (or when one hand references another). Reducing these requests will help improve both rankings and UX metrics

A Technical SEO Consultant Can Fix Crawl Errors to Improve Your Rankings

Crawl errors are one of the most common issues that can affect how well your site is indexed by Google and other search engines. A crawl error occurs when a website isn’t properly coded or set up in a way that causes it not to be able to be crawled by search engines, which essentially means that Google can’t find the content you want people to see on your website.

A technical SEO consultant can fix these issues with ease and without requiring you to do any work yourself! This is especially useful if you don’t have the time or skill necessary for fixing these kinds of problems yourself, but still want them fixed ASAP because they’re ruining your rankings

Advantages of Hiring a Technical SEO Consultant For Your Business

Technical SEO consultants are highly trained and experienced professionals who have been in the industry for years. They know exactly what they’re doing, and they can fix common issues that websites face without any hassle. This is especially important if you don’t have time to learn how to do these kinds of things yourself, or if you feel it would be better to use your resources to hire someone else to handle this kind of work for you instead.

A Technical SEO Consultant Will Ensure Your Site Is Visible To Search Engines.

Another benefit of hiring a Technical SEO Consultant is that they will ensure your site is visible to search engines. Visibility is vital in almost every industry, and it’s no different when it comes to the online world. Let’s break down some of the benefits of having a site that is visible:

A Technical SEO Consultant Can Improve User Experience on Your Website

User experience is a critical component of search engine optimization because it can affect how users perceive your brand. Users are more likely to return to a site with good user experience than one with poor user experience, which means that improving your website’s UX also improves your SEO.

A technical SEO consultant has the skills and knowledge needed to optimize the content on your website so that visitors can access and use it. They can add features such as clickable links in paragraphs (instead of just at the end), headers and subheadings, clear calls-to-action that lead directly back into the right part of your website when clicked… the list goes on!

These are all small things but they make all the difference when it comes down to making sure users get what they need from a page quickly without having any problems along the way.

A Technical SEO Consultant Can Improve your Content Strategy

A technical SEO consultant can effectively manage duplicate content issues. Duplicate content is a common problem for websites that have been around for a while, especially those with multiple domains or subdomains. It can be a challenge to manage because it’s hard to tell if you have duplicate content issues until the damage is done.

Unfortunately, even if you do notice duplicate content on your site, it’s not always easy to find and fix all of them. Google’s webmaster guidelines recommend using canonical tags to signal which version of your page should rank higher in search results. A technical SEO consultant will know how many canonical tags are needed and how they should be implemented so that Google treats both versions as unique pages instead of just one repeated over and over again across different versions (or locations) within their indexation process.

A Technical SEO Consultant Can Work On Schema Markup to Get You Higher Rankings

How does schema markup benefit you? It helps search engines understand your content better. That means you can get higher rankings on search engines because they can rank your pages better.

This is a win-win situation for both the user and the company that hires a technical SEO consultant because it gives them more visibility and makes it easier for people to find their website.

Get Technical SEO Consultant Services Today!

If you’re looking for a technical SEO consultant to make your site search engine-friendly, you’ve come to the right place! We provide expert consultation services to help ensure your site is optimized for search engines.

Properly optimizing your website will bring more potential customers and revenue from organic search results—but not enough businesses are using technical SEO consultants. By working with one of our consultants, you’ll get a detailed analysis of how well your site performs in search results without paying thousands of dollars on software packages or hiring an expensive agency.

We also offer free consultations, so you can see what we can do before deciding to hire us as a full-time partner. Don’t hesitate—to take advantage today!

SEO Web Design: How Does Web Design Affect SEO?

SEO web design is a term that gets thrown around a lot. You might hear it from your boss or client about the new website you are creating for them, or you might hear it from your developer who is tasked with creating the perfect website for SEO purposes. But what does SEO web design mean? How does it affect SEO and Google search engine rankings? Can you even do both simultaneously?

Why is SEO web design important?

SEO web design is important for many reasons, including:

• It affects the user experience.
• It affects search engine ranking.
• It affects conversion rate optimization.
• It supports brand awareness and equity by providing a quality experience to visitors who come to your site through organic search results on Google or other search engines.

4 Ways SEO Web Design Can Affect SEO Performance

SEO web design is important because it affects the user experience, which in turn affects SEO.

A good website design can improve your ranking by providing a better user experience and making sure that your website is easy to navigate. It also serves as an indicator of the overall quality of your business. When a user visits your site or reads an article on your blog, they should be able to easily find what they’re looking for and not get frustrated with complicated menus or page designs that make it difficult for them to access what they need.

With this in mind, there are several factors that affect SEO performance:

• The organization of information on the page
• The length of time it takes for pages to load
• How many links there are on each page

Website Speed Matters

It’s no secret that speed matters. The faster your website loads, the better it is for SEO. So how do you measure how long your site takes to load? There are a few tools out there to help you with this: Google PageSpeed Insights, WebPageTest.org and Pingdom Website Speed Test are just a few examples.

The best practice for making sure your website loads as fast as possible is to keep everything minimalistic and lean (this means not using lots of heavy scripts). Having fewer images on each page means it will load faster – but only if they’re really needed! If you can get away with using smaller images like those from Unsplash or Pixabay instead of hosting them yourself, then do so!

Keep an eye on what scripts are being loaded into each page too because these can sometimes be bloated with unnecessary code which slows things down unnecessarily. Finally – don’t forget about mobile users either; in 2018 mobile browsing was responsible for over half of all online activity worldwide! Make sure that any code/CSS stylesheets have been optimized specifically for mobile devices such as smartphones or tablets so they don’t slow down load time significantly when viewed through those devices

Mobile-Friendly or Mobile First?

Mobile-First or Mobile-Friendly?

When it comes to web design, there are two schools of thought: one is the mobile-first approach and the other is a “mobile friendly” approach.

The mobile-first method requires that you design your website from the top down (browser down) instead of starting with desktop screen resolution and working your way down. The reasoning behind this is that most people use smartphones as their primary browsing device; therefore, if you want your website to be visible on those devices and engage users who visit via smartphone, then you need to start at the base element—the phone itself—and work up from there.

In contrast, with a “mobile friendly” design, which is generally more common among small businesses, desktop screens come first while considerations for mobile devices come secondarily. They after they have been prioritized in terms of usability or aesthetics as needed based on user needs/expectations/experience level etc.

Do Not Harm SEO with Poor Design Elements and Coding

You might wonder what elements of design can harm your website’s SEO. The answer is a lot. Let’s take a look at some of the most common design mistakes that can hurt your site’s SEO:

• Flash.
  Flash websites have been known to harm a site’s search rankings because they don’t appear in Google results, and they’re also not very user friendly.
• JavaScript.
  JavaScript-heavy websites often take longer to load than HTML5 sites, which means you’ll lose traffic if your customers get frustrated and leave before it loads completely. You should also avoid using jquery as much as possible in order to reduce page size and improve load times, according to Search Engine Watch’s Paul Shapiro.
• HTML5/CSS3 coding instead of JQuery/JavaScript coding
  Since the latter is much heavier on bandwidth usage thus causing slower loading times—meaning that users may abandon the page before all content has loaded (and thus counting against your bounce rate).

The Copy & Content Play a Role, Too

After you’ve designed your website and optimized it for SEO, the next step is to make sure that there’s enough content on your site. You don’t want to have a lot of blank space or a single paragraph here and there.

If you’re having trouble coming up with ideas for what kind of content should appear on your website, use this checklist:

• Use keyword research tools like Google’s Keyword Planner or Ahrefs’ Keywords Explorer tool to find out which keywords are relevant to your business (and therefore likely to be used by searchers).
• Take note of what types of words people in similar industries use when describing their products or services—these are great places to start when brainstorming topics for blog posts!
• Keep an eye on what people are talking about in social media—this is another great source of inspiration for blog post ideas (and can also help improve SEO).

Get a FREE SEO Web Design Consultation

Good SEO web design is a partnership between your business and the designer. You both have to work together to create an effective website that will help you rank in search engines, but it’s not as easy as simply slapping up some text and images on a page. There are many factors involved in making sure that your site can be found by Google—and then converting those visitors into customers!

If you are interested in improving your site’s rankings, getting a free consultation is one of the best ways to get started. A well-designed website can improve your rankings significantly and drive more traffic to your site. The first step is to fill out our contact form above and tell us about what you are looking for. Our team will review the information provided by you and recommend solutions that fit within your budget and goals. If this sounds like something that would be helpful for your business, contact us today!

SEO Slug: What is a Slug in SEO?

In search engine optimization (SEO) and content marketing, a slug is a word or phrase used to represent a web page. A URL is an address for each page on the Internet. It’s how you find it if you want to visit it in your browser or share it with others.

The way search engines index and rank web pages are based on the words within their URLs. This is where those slugs come into play because they’re often included in the URL itself.

What is an SEO slug?

We’re all familiar with the concept of a URL (or “Uniform Resource Locator”). It’s a path that helps you find other web pages or resources on the Internet.

But what about an SEO slug? An SEO slug is the short, unique identifier for a page on your website. It’s usually just one word long, but sometimes it can be longer if it needs to be more descriptive of what the page is about. 

While some people might think they’re interchangeable terms and that they mean the same thing, they’re not quite right. A URL is what helps users navigate to your website—it’s essentially just a way to find where you are online—whereas an SEO slug helps search engines like Google identify and index pages so they can show up in search results!

Why is an SEO slug important?

A slug is a word or phrase that describes the content of a web page. The slug is used as part of the URL, and it’s also used by search engines to help understand what your page is about.

Slugs are important because they help people find your articles when they search for them online. They also help people remember where they found an article when they return to read more from you. If someone likes your article and wants to read more from you, they will bookmark the URL or add it to their favorites list so that they can find it again later on. If your slugs don’t make sense or are confusing, then users won’t be able to find them when they want them again later on!

The slug is important for SEO because it helps search engines understand what your page is about. It also helps users find your content when they search for it.

A good slug should be descriptive and unique, so that it can be easily found by users and bots alike. A good strategy for creating an SEO-friendly URL slug is to include the main keyword in the middle of the phrase.

How To Optimize Your SEO Slug

Here are some tips on how to optimize your SEO slugs:

Use the right keywords

Make sure your SEO slug contains keywords related to what you offer and include them in a natural way that makes sense for users. For example, if you run a bakery that specializes in cupcakes, your URL should contain “cupcakes” somewhere in it so people can find you when they search for the keyword.

Use lowercase and no spaces

Make sure all characters in your SEO slug are lowercase and don’t use spaces between words or punctuation marks like hyphens (-), dashes (-), underscores (_), or periods (.) — these can cause issues with some browsers or search engines.

Keep it short and descriptive

Try not to use more than about 50 characters for each URL because it will make it harder for people to remember and share with others without having them copy/paste them first. You want your readers to be able to quickly identify which post you’re referring to without having to read the entire URL. A good rule of thumb is to keep it under 40 characters long (including spaces).

Slug readability

A good SEO slug is one that is easy to read and understand, conveys the subject and contents of your page, and is consistent with your brand. It should be short enough that it’s easy to type and remember, but long enough that it conveys all the necessary information about your content.

Use hyphens to separate words in multi-word phrases.

Use hyphens to separate words in multi-word phrases. For example, if I’m writing about how to optimize your SEO blog post title, I would use “how-to-optimize-your-seo-blog” as the slug because it will help potential readers find my article more quickly when they search for those terms in Google.

Get Your FREE SEO Audit Today

Whether you’re a beginner or an expert, it doesn’t hurt to know a little bit more about SEO. By understanding slugs in SEO, you’ll be able to craft your own compelling content that is also optimized to rank on search engines and social media sites alike. Be sure to keep this in mind as you begin creating your next blog post, and consider sharing this information with your followers and readers if it helps them become better writers as well.

We hope this article has been helpful in understanding what exactly an SEO slug is and how it can be used to optimize your website. Ultimately, slugs are important to SEO and are something to be considered if you’re concerned about ranking highly in search engines. If you’re looking to learn more about SEO slugs and what they mean for your website, contact us for a free SEO consultation. 

Local SEO Tips: How To Boost Your Local SEO Strategy

If you’ve ever tried searching for a local business, such as a restaurant or a spa, you know how frustrating it can be. You’ll probably see several listings that don’t even include the name of the business listed in the title, and even then you might have trouble finding anything useful about these companies.

Local SEO is one of the most important and often times, low-ranked or not-at-all optimized aspects of Search Engine Optimization (SEO). Many companies run their online campaigns out of a headquarter office and never consider their local customers aren’t seeing them in Google Places.

This article provides some tips to improve your local SEO strategy.

What is local SEO?

When a user searches for something on Google, they are presented with results relevant to their query. Local SEO is the process of optimizing a website to rank higher in local search results. These results appear when someone searches for a specific business or service in their area and also includes maps, photos, reviews and more.

Local SEO can be broken down into two main categories:

Local Directories

Local directories are websites that list businesses by category and location, such as Yelp or Angi (formerly Angie’s List). You’re probably familiar with these sites — when you look for a dry cleaner in your area, you go to one of these directories and find a list of nearby dry cleaners ranked by customer reviews, distance from your location or other factors. 

Local search engines do this too: Google My Business allows businesses to create their own listings on Google Maps for free (though there are paid add-ons), Yelp has its own internal algorithm for ranking businesses based on user reviews, etc.

Citations

Citations are links that point back to your website from other places online—for example if someone mentions “My favorite local bakery is Cupcake Central!” they might link directly back to cupcakecentralbakery.com with an anchor text like “Local Bakery” if they felt it was relevant enough as part of the sentence structure around it.

Why is local SEO important?

While SEO can be difficult, it’s also one of the most effective ways to grow your business. Why? Because it increases your visibility in local search results, which means customers can find you when they’re searching for businesses like yours!

Local SEO is important because it helps you convert more customers and get more traffic to your website. Your website should be optimized for mobile devices so that it’s easy for users to access from any smartphone or tablet device. It should also have an easy-to-read call-to-action (CTA) button on each page that encourages visitors to contact you or start shopping right away—you want them to stay on the site as long as possible!

9 Local SEO Tips To Improve Your Local SEO Strategy

SEO isn’t just science and mystery, it’s also an art form. You have to remember the various factors that can’t be tracked, but that are critical for improving your rankings.

To help you out, here are some local SEO tips to improve your strategy.

Optimize title tags.

In addition to making sure that your title tags are optimized for both desktop and mobile users, try not to repeat yourself too much when writing them. It’s okay if one page has multiple version of a single keyword. However, having 10 different pages with “cleaning services” as their titles isn’t good because Google will begin penalizing those pages for being too spammy (and people won’t trust them).

You should make use of the H1 tag when it comes to optimizing your site’s title. This is because an H1 tag allows you to specify a word or phrase that will appear in big, bold letters at the top of every page on your website. By using keywords related to your business, you can increase the likelihood that people who search for products or services like yours will be able to find you more easily.

Create a Google My Business account.

Use Google My Business and make sure that all of your business information is updated and accurate. If you’re a local business, Google My Business is a free tool to help you manage your online presence across Google, including Search and Maps. It’s also a way to connect with customers and build your online reputation.

Here are some tips for getting the most out of your Google My Business account:

• Sign up for a free account. If you already have an account, sign in by clicking “Sign in.” You’ll see a welcome screen that explains how Google can help build awareness of your business through search results on desktop computers, mobile devices, etc.
• Assemble all of the information needed before proceeding: business name(s), address(es), phone number(s), website URL(s). You’ll need this information when setting up each listing type

Put your business in local directories.

One of the most important ways you can boost your local SEO strategy is by finding and listing your business in local directories. Create a Google+ Local page for your business so that people can easily find you when searching Google’s results pages (RPs). Submit reviews on sites like Yelp and TripAdvisor so that more people will be able to find your business.

 When you create a website for your business, it’s important to make sure it’s optimized for local search results. Try to get a few reviews on each site, so that your profile will look more comprehensive and trustworthy.

Make sure all info is consistent across all platforms.

It’s important to make sure that all of your listings are consistent across platforms. The more consistent they are, the easier it will be for customers and search engines to find you.

If you have an address listed on one platform but not another, then it’s going to be harder for people searching for your business on Google Maps or Apple Maps (for example) to find you.

Take advantage of Google Posts.

This is a new feature from Google that lets you post messages to your business listing on Google Maps. You can use it to share information about your business or to promote a sale or event. Your posts will appear below the map. It’s important to include great photos and ensure the text has high-quality formatting so that customers are encouraged to click through and learn more about what you’re doing at this location in particular.

In addition, using Google Posts is an easy way for you to engage with customers who have already expressed interest in what you do by searching for your business online.

Get active on social media.

Social media marketing is a great way to increase your brand awareness, connect with customers and build relationships. Social media can also be used to get feedback on your products, services, and industry news. By having an active presence on social media, you will attract more people interested in what you have to offer.

In addition to providing valuable information directly related to your business or industry, social media can also be used to monitor your brand reputation online. Monitoring the performance of your website’s search rankings is key in ensuring that it ranks highly against competitors’ sites in Google SERPs (Search Engine Results Pages).

Show off reviews and testimonials.

As with any business, reviews are a crucial part of your local SEO strategy. They can help you build credibility and trust, making people more likely to visit your business or use your service.They’re also another way for potential customers to hear about the great experience they had at your establishment.

In addition to soliciting reviews, there are ways to proactively encourage customers who come in contact via email or phone calls—or even just those who pass by on foot—to leave feedback about their experiences with you online:

• Offer incentives for leaving positive feedback and/or post-visit surveys after completing transactions (this incentivizes customers into thinking about leaving positive reviews)
• Make it easy for clients so that it doesn’t seem like extra work on their end (make sure all information is available when someone needs it)

A good review will help boost the reputation of both yourself as an individual business and that particular location—which can have positive effects on other locations if they share the same name or brand identity.

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I think you can see what we’re getting at here: doing great SEO for local businesses isn’t that hard if you know how to go about doing it. Of course, SEO can (and does) get much more complex than this, but at its core, it’s not that difficult. If you want to take your local business to the next level in terms of SEO, check out the resources and tips we’ve included above.

If you want to speak with an SEO expert about how to improve your website’s performance and raise your chances of a successful local search marketing strategy, don’t be afraid to reach out. We can tell you more about how our team can help you optimize your website for local search engines and directories.

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8 SEO Writing Tips & Best Practices For Your Content Writing Strategy

At CadenceSEO, we have a team of experienced writers who are experts in both writing and SEO. We also provide content marketing services, including blog posts, articles, white papers and much more. Our team uses various techniques to ensure that your content is noticed by search engines without compromising on its quality. In this article, we will share some of our best practices that will help you write high-quality content for your website or blog using our services at CadenceSEO!

What Is SEO Writing?

In this day and age, content is king. If you want to be successful in your business, you need to have a strong content strategy. And if you want to be successful at writing content, then you need to know how to write with SEO in mind.

SEO writing is a special kind of content writing that uses keywords and phrases strategically to help search engines understand what your site is about. It’s an important part of any digital marketing strategy because it helps search engines identify your business and its products or services, so that users can find them when they search online.

SEO writing is the art of writing in a way that will help your content rank on Google. It’s not about keyword stuffing or using words that are just “popular” with people, but about using language that Google understands and can use to understand what your page is about.

When you write SEO content, you’re making sure that your website has all the right keywords and phrases in the right places so that people who are looking for something like what you offer will find it when they search online. In this post, we’ll go over some tips and best practices for writing SEO-friendly content.

How to Write for SEO and Maximize Your Results

You can use keywords in your title tags and meta descriptions. It’s a good practice to include the most important keyword or phrase you want to rank for at least once in each piece of content on your site, but make sure it doesn’t sound forced. Use relevant keywords in the body of your content. Use keywords in your URLs and internal linking, as well as anchor text (the underlined text that links to another page). You should also use keywords on images and videos through alt tags (alternative text that describes an image) so Google can crawl them properly.

The Basics of Writing for SEO

When you write your content with search engines in mind, it can greatly help drive traffic to your website.

Search Engine Optimization (SEO) writing is a type of writing that is optimized to rank well in search engines. It’s a way to get your content read by more people, and it’s something that you can do without technical expertise or even knowing anything about website development.

Many people think that SEO writing means adding keywords and phrases to their content. While this can be helpful if you know what to add, it isn’t the only thing that matters. To get your content ranked well in search engines, you also need to make sure it’s engaging, helpful, and relevant to the audience you’re targeting.

The more your website is optimized for search engine results, the higher it will rank in SERPs (search engine result pages). So if you want more traffic for your site, one way to do this would be by improving its SEO with good quality content.

8 Tips For SEO Writing

SEO writing is a style of writing that is optimized for search engines. When you’re writing for the web, you’re competing with millions of other websites for a top spot on Google’s search results page. To make sure that your website gets noticed, you’ll want to focus on keyword strategy and optimized content for search engines.

Here are some tips and best practices for creating SEO-optimized content:

Write User-Orientated, Benefit-Driven Headlines

When writing headlines, your goal should always be to create a short and to-the-point headline which is both unique and relevant to the content.

The headline of your article should clearly convey the benefit for viewers so that they can quickly determine if it’s worth their time reading through the entire article. Headlines that are too long can easily confuse readers who don’t want to spend too much time reading them.

In addition, you should ensure your headline doesn’t have any spelling mistakes. Otherwise, readers might think it’s unprofessional or careless on your part as an SEO writer.

Structure Your Content Properly

You probably heard that SEO is all about content. But what does that mean? How do you ensure your content is search engine optimized? And how do you know if it’s working?

It’s not enough to write good content. You need to structure it properly, too. That’s where the magic happens—the trick is to make sure Google knows what your page is about, how relevant it is to users looking for it, and whether they should rank your page higher than others in their search results.

The next step of SEO writing is to structure your content properly. The most important factors are making sure that:

• Your title tags are clear and concise (no more than 100 characters, preferably less!)
• Your meta description tags are short and enticing (no more than 160 characters)
• The first paragraph of your page includes an answer to the question “What is this page about?”

Include Keywords in All Title Tags and Meta Descriptions

When it comes to writing content, there are a few key places to include keywords.

These include:

• Title tags and meta descriptions
  Use your keywords in all title tags and meta descriptions. They’re the first thing people see when they come across your content on search engine results. Therefore, it’s important to include them so they know what kind of information they’ll find if they click through.
• First 60 characters
  If you have time to write more than 60 characters for each piece of content (and we recommend doing so), use this space for more keywords. This is especially true for landing pages or pieces of content that link directly back to your website, where users are likely looking for specific answers before investing in anything from you.
• First 100 words
  Make sure these words are included in the first 100 words as well; this gives readers an opportunity to see what their needs might be met by reading further into the article itself.(/b)
• First paragraph
  In addition to using keywords early on in the article itself, make sure they appear within said paragraph, but also near its end (which makes sense given how many people scan rather than read).

Length of Content Matters

When it comes to SEO content, one of the most important things you can do is make sure that your content is long enough. The length of your content should be at least 300 words, and ideally more than 1,000 words. This helps with search engine optimization (SEO) because Google likes pages with a lot of text. So if you want to get more traffic from Google searches, make sure you write long-form content!

You want to strike a good balance. If a piece of content is too long, it can be intimidating for a reader to read through and may lead them to bounce from your page. If it’s too short, it might not answer the question in its entirety and lose them as visitors. To ensure your content is effective at answering questions and retaining readers, be sure to write content that is to the point, and informational. When it comes to word count, think quality over quantity. Get your point across, and keep moving.

Formatting Content & Using Images/Videos

Formatting is another important aspect of SEO writing. You should use bold, italics and underlining to emphasize important points within your content. Bulleted lists (and numbered lists) are also useful for breaking up long paragraphs. Subheadings break up the body of text into smaller chunks for easy reading and comprehension.

Images and videos can also break up the lengthy text by giving readers a chance to pause and process what they’ve just read before moving on with their reading experience.

Use Best Practices When Using Images & Videos on Your Site

• Optimize images and videos for SEO.

Images can be a great source of traffic for your website, but only when they’re optimized for SEO. Make sure to include alt tags and descriptive titles in the images you upload to your site so that search engines know what each image is about.

• Use best practices when using keywords.

Use best practices when using keywords in the file names of your images, as well as their URLs (if possible), so that Google knows what they’re about when crawling through them.

• Utilize dedicated content pages.

Consider creating a separate page dedicated to each image or video so that users who are looking up an article’s topics can easily find all relevant media on one page instead of having to browse through multiple pages if there are too many media files attached under one post/page title.

Optimizing Content Across the Entire Platforms and Channels You Own

You need to think about the content you want to write and how you want your audience to consume it. Do you have a blog? What about a newsletter, or email list? Are there other platforms where your audience hangs out, like Facebook groups or social media pages?

This is another reason why having an online presence is important: It’s easier for search engines and users to find all your content in one place. If you have multiple businesses or products, this becomes even more important, because each brand needs its own unique identity on the web, so users know exactly what they’re clicking into before they get there (and what they’ll see if they do).

Internal Linking & Relevant Anchor Texts to Use While Linking Internally

If you want to boost your SEO and ensure that people can find relevant content on your website, then internal linking is a great way to do it. Internal linking (also known as In Text Links) is when you link to other pages within the same website.

Internal links help search engines find more keywords, discover new content, and index them for search results. They also help users navigate around a website easily by providing relevant suggestions based on what they’ve already read, which helps with user experience (UX).

A well-planned internal link strategy will improve both UX and rankings over time, because it helps search engines understand the structure of your site better than other types of links, like external links or paid ads that don’t contain any keyword information about your site’s content or products/services being advertised in those ads.

CadenceSEO SEO Writing Services

In the end, your content should speak for itself. You want people to read it, understand it, and enjoy what they’re reading.

SEO writing is about creating the right type of content that will get you ranked high in search engines and bring more traffic to your website. If you don’t know how to do this, you can hire an SEO writer who has the skills necessary to create well-written content.

CadenceSEO is a content marketing agency that specializes in creating high-quality content for your business. We offer SEO writing services, which are important for organic search rankings and conversions. To learn more about how we can help you with your online marketing strategy, contact us today!