Kevin McLauchlin

Email_Marketing

Ultimate Guide to Email Marketing in 2021

Building your digital marketing strategy for 2021 and beyond requires you to investigate the many available channels that allow you to connect with your ideal audience and to build on those relationships. One of the most beneficial channels available is email marketing. What is Email Marketing? Email marketing is one of many digital marketing strategies …

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Email_Marketing
writing health guest posts

A Guide to Writing Health Guest Posts That Get Accepted

Writing Guest Posts in the Health Industry that Actually Get Published Guest posting is an effective digital marketing strategy to help you raise brand awareness and build your brand authority and off-page SEO. When it comes to men’s and women’s health guest posts, there are several ways to go about creating the post and pitching …

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writing health guest posts
person looking at their cell phone on their computer putting together a digital marketing strategy

5 Benefits of a Digital Marketing Strategy You Shouldn’t Ignore

The benefits of a digital marketing strategy are undeniable, especially as we move into the new year. Whether you’re a small business just getting off the ground or a large enterprise looking to boost business, you must put the time and effort into developing a digital marketing strategy that covers several areas. The Importance of …

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person looking at their cell phone on their computer putting together a digital marketing strategy
a light bulb and the vision of sales

Your Quick Guide to B2B Demand Generation

Your digital marketing efforts are vital to continue filling your sales funnel and building essential relationships with your current customers. While your current digital marketing strategy likely focuses heavily on various lead generation tactics, you may be neglecting one very important piece of the puzzle: B2B demand generation. What is B2B Demand Generation? When you …

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a light bulb and the vision of sales
2021 Guide to Digital Marketing: Channel Overview

2021 Guide to Digital Marketing: Channel Overview

Now that 2021 is upon us, marketing professionals across all industries are looking towards the future. Marketing professionals already understood that digital marketing was vital to the success of any business. However, the COVID-19 pandemic upended many digital marketing trends predicted for 2020. The complete upheaval caused by the pandemic has only further emphasized just …

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2021 Guide to Digital Marketing: Channel Overview
Online PR Marketing

How Can Online PR Marketing Help Create Brand Awareness?

Online PR Marketing to Create Brand Awareness Online PR marketing refers to a digital marketing tactic involving sharing an online press release (PR). While traditional press releases often gained traction thanks to their spread in an industry magazine and via various new channels, today’s press releases have gone almost completely digital. What Exactly is Online …

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Online PR Marketing
building blocks with SEO in the middle

Your Guide to On-Page vs. Off-Page SEO

Without search engine optimization (SEO), your website’s chances of appearing in the top-ranking results on any search engine are slim to none. Ranking is vital for getting your website, products/services, and content found by the right audience. Without both on-page and off-page SEO, the chances of being discovered, let alone clicked on, are nonexistent. For …

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building blocks with SEO in the middle
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