Top 3 Benefits of Using the Google Search Console
Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites […]
Mobile SEO vs Desktop SEO: How Do They Differ?
As mobile technology advances, consumers increasingly turn to devices like smartphones and tablets to manage their searches for products and services. As of 2021, mobile devices have accounted for an estimated 63% of organic search engine visits. That’s a dramatic jump from the mere 28% of organic search engine visits mobile devices commanded when they […]
B2B Competitor Analysis: A How-To Guide
What is a B2B Competitor Analysis? A competitive analysis is a vital part of building your digital marketing strategy because it tells you not only who you are working against, but what has been working for them and what hasn’t. This insight is important as it can save you quite a bit of time and resources, avoiding […]
Local SEO versus Global SEO
Search engine optimization (SEO) plays a critical role in the digital marketing of an enterprise’s products or services. It helps increase a brand’s visibility, rank higher in search engine results pages (SERPs), and draw traffic to their website. However, SEO is not one-size-fits-all for companies competing in the digital marketplace. Each business has its distinct […]
Exploring Affordable Enterprise SEO Services
$20,000 a month for enterprise SEO services? The search for affordable enterprise SEO services can be heartbreaking. The jaw-dropping charges may cause brands with enterprise websites to defer to standard SEO services. Unfortunately, regular SEO strategies aren’t nearly as effective on an enterprise-grade website. That may partly explain why some agencies charge a premium for […]
SEO Segmentation: Why Does Audience Segmentation Matter in SEO?
Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]
Your Quick Guide to Evergreen Content
Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world. Yet “timeless” content is not a myth. In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]
5 Advantages of Creating a B2B E-Commerce Website
If you’re interested in the advantages of creating a B2B e-commerce website, then you’re looking to drive sales and increase your profits. However, when it comes to creating your storefront, you need to understand some significant differences between your customers and the typical B2C consumer. B2B E-Commerce vs. B2C E-Commerce Website: What is the Difference? […]
B2B SEO vs B2C: What Are The Differences?
The B2B and B2C markets are often treated as one and the same, but the differences between them are significant. If you’re currently operating in either space, it’s important to understand these distinctions so you can maximize your return on investment on SEO campaigns designed for each category. What is B2B SEO? B2B SEO is […]
SEO Optimization: Are Videos The Future?
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]
