SEO Segmentation: Why Does Audience Segmentation Matter in SEO?

Audience Segmentation

Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]

Your Quick Guide to Evergreen Content


Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world.  Yet “timeless” content is not a myth.  In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]

5 Advantages of Creating a B2B E-Commerce Website

creating a b2b ecommerce business

If you’re interested in the advantages of creating a B2B e-commerce website, then you’re looking to drive sales and increase your profits. However, when it comes to creating your storefront, you need to understand some significant differences between your customers and the typical B2C consumer. B2B E-Commerce vs. B2C E-Commerce Website: What is the Difference? […]

B2B SEO vs B2C: What Are The Differences?

B2b vs B2c SEO

The B2B and B2C markets are often treated as one and the same, but the differences between them are significant. If you’re currently operating in either space, it’s important to understand these distinctions so you can maximize your return on investment on SEO campaigns designed for each category.  What is B2B SEO? B2B SEO is […]

SEO Optimization: Are Videos The Future?

SEO Optimization- Are Videos The Future?

We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]

Your Guide to Cold Email Marketing for Outbound Lead Generation

Cold email marketing

Cold email marketing doesn’t always get the attention it deserves, especially as a viable outbound lead-generation tactic. Why? When people think of cold outreach, they think of persistent, naggy sales individuals looking out for only themselves – not the person they are reaching out to. Unfortunately, this is why most marketing teams avoid cold email […]

Digital Marketing Trends That Are Here to Stay

lasting trends in digital marketing

Adaptability is a fundamental skill for marketers nowadays, as it showcases resourcefulness and is crucial for longevity.  So, naturally, keeping up with the newest digital marketing trends is no longer an option. It has become a necessity if you want to remain relevant in this business. Nonetheless, there may not be such a thing as […]

Should I Write Seasonal Content?

Should I Write Seasonal Content?

To write or not to write seasonal content? That is the dilemma of the 21st-century content writer. And the response is…to definitely write topical content! While we have established the importance of evergreen content, one doesn’t neutralize the other; they are both equally important and if you want to maximize your business’ results, you should […]

How Can Digital PR Help Create Brand Awareness?

Digital Press Release

Digital PR to Create Brand Awareness Digital PR marketing refers to a digital marketing tactic involving sharing an online press release (PR). While traditional press releases often gained traction thanks to their spread in an industry magazine and via various new channels, today’s press releases have gone almost completely digital. What Exactly is Digital PR? […]

A Guide to Creating a Mobile Content Marketing Strategy

mobile content marketing strategy

Did you know that over half of today’s internet traffic is now coming from mobile devices? Or that consumers spend approximately 46% of all emails are opened on smartphones? The average consumer now spends an average of 4.2 hours a day on their phone using various apps. That doesn’t even account for time simply browsing […]