The biggest SEO myth is that search engine optimization does not matter. As a cornerstone of digital marketing, SEO is fundamental for improving search engine rankings and increasing organic traffic.
In fact, 70% of marketers think that SEO is more effective than PPC.
However, for your SEO efforts to pay off, you’ll need an effective SEO campaign. While SEO campaigns vary from one to another, there are some steps that need to be followed to run a successful SEO campaign. Keep on reading to find out which they are!
What Is An SEO Campaign?
An SEO campaign consists of coordinated efforts that aim to improve the ranking in search results. From keyword research to on-site optimization and link building, an SEO strategy is complex as it can help with reaching multiple digital marketing goals while also being cost-effective.
That being said, by breaking down your SEO strategy into multiple campaigns, you’ll gain a better overview of your goals and achieve them faster.
For example, if you want to strengthen your website’s domain authority, your campaign will focus on creating quality content and increasing the number of interactions that visitors have with your website.
Did you know that 69% of marketers prioritized SEO in 2021?
Are you ready to do that as well? Then, keep reading our SEO tips!
Your 5 Steps to Running An Effective SEO Campaign
We’ve already made it pretty clear that no two SEO campaigns are the same. How could they be?
After all, Google’s main aim is to answer search intent with high-quality and insightful content. Therefore, if you want to rank high in SERPs (search engine results pages), you’ll also need to create valuable and informative content.
Having said that, if you want a powerful SEO performance, you can’t just track keyword rankings and follow the search engines guidelines sometimes. You cannot half-do search engine optimization and expect to have the best SEO campaigns.
So, certain practices make up an effective SEO campaign strategy and since we don’t gatekeep, we are here to share them with you!
1. Conduct An SEO Audit
How are you supposed to start a powerful SEO campaign if you haven’t assessed your website’s health?
By conducting an SEO audit, you can discover the issues that affect your performance. From technical SEO issues to content gaps, or on-page SEO problems, with SEO audits you can identify the elements that influence your website’s search engine-friendliness.
Think about it, you can’t improve your website’s performance and set objectives for your campaigns if you don’t know the issues that your website has.
This is why conducting regular SEO audits is crucial for your website’s health.
2. Research Relevant Keywords
How can you write content that answers user intent if you don’t know what your audience is searching for? By conducting keyword research, you will discover the most competitive keywords in your niche as well as the target keywords that your competition is ranking for and more.
For example, by using a keyword research tool like Google Keyword Planner, you can discover new keywords related to your niche and also find out their search volume and whether they are relevant in your area.
Nonetheless, when it comes to primary and secondary keywords, it would be advised to focus on long-tail keywords. Despite having lower search volume, these keywords are more specific.
That being said, while these keywords may not drive as much traffic, the traffic that they bring is more committed. For example, the chances of someone converting after having googled “high-waisted blue flared jeans” are higher than for someone who has simply searched for “jeans”.
3. Create High-Quality Content
No matter the aim of your SEO campaign, valuable content is a must.
Including the right keywords in your content is fundamental, as this way you will rank in SERPs for keywords that your target audience searches for.
Nonetheless, quality content is so much more than just including the target keywords. For example, you can start with producing evergreen content. This type of content provides readers with useful information, information that will remain relevant no matter the seasons or the trends that pass.
Also known as timeless content, this type of blog post builds authority because it is mostly educational. In fact, 81% of consumers state that they need to have trust in a brand in order to make a purchase. So, what better way to position yourself as a thought leader in your niche than through evergreen content?
Nonetheless, your content also needs to be SEO-friendly, hence you constantly need to optimize it.
Here are some elements that you should pay attention to for on-page optimization:
- Title tag: keep it short (around 55-60 characters) and include the target keyword at the beginning of the title. It should be compelling yet informative.
- Meta description: offer both the readers and Google “a summary of what your page is about”. Meta descriptions should be around 155 characters and contain the primary keyword.
- URL: keep it simple and relevant. It is also advised to use hyphens between words for readability.
- Images: use alt text so that search engine crawlers understand the images, but also to improve web accessibility. Screen readers render the image’s content as speech, so visually impaired users can better understand the blog post.
- Internal linking: not only will internal links help Google understand the structure of your website, but they will also help visitors navigate your website better.
4. Build Backlinks
Through link building, you can attract links to your website from other authoritative websites. Essentially, it helps establish your website as a trustworthy and authoritative source.
Keep in mind, however, that in order to get organic backlinks, you need to create insightful and valuable content that readers will engage with and share.
Nonetheless, here are the most common strategies for link building:
- Repair broken links: search for broken links on authoritative websites, so that you can pitch a link to your website as a replacement.
- Do guest blogging: writing for other websites will help with building backlinks and consolidating your website’s reputation
- Outreach: from email to social media outreach, a great way to get backlinks is to promote your content to influential people in your niche
Want to find out more? Then, check out our article on link building strategies!
5. Track The Results
Only by tracking the progress of SEO campaigns will you be able to improve future performances.
You can use SEO tools such as Google Analytics and Google Search Console to monitor your website’s performance.
Here are some SEO key performance indicators (KPIs) you should be tracking!
Start Running SEO Campaigns and You’ll Soon Reap The Benefits!
What more effective way to reach all the objectives of your SEO strategy than by running multiple SEO campaigns?
Eager to get started with SEO campaigns but don’t know where to start? The CadenceSEO team is here to help!
Our five-step process will not only offer you guidance, but also long-term results. From the technical SEO audit to keyword research, optimization, ongoing content creation, and, the final authority development step, CadenceSEO is here to demystify SEO for you and offer you those results you’ve been dreaming of.
Book a free SEO consultation with us today!