Top 2 Benefits of Paid Advertising on Social Media

person clicking around on their cell phone

Facebook Twitter LinkedIn Tracking just how beneficial paid advertising is on social media has been rather difficult for marketing teams. That’s because each platform is very different, and each one provides its own way of collecting and analyzing data. However, that’s not to say that social media advertising is entirely unmeasurable. In fact, in the […]

Why is SEO for a New Website Important?

Just Launched

The internet is an incredibly competitive place. If you’re not using SEO to your advantage, you’re basically at a disadvantage to everyone else out there. The good news is that utilizing SEO for your new website can have a positive impact on your business and help you achieve success in the long run. The Importance […]

All in One SEO vs Yoast SEO: Which WordPress Plugin Should You Choose?

Table of Contents Think of SEO as a multi-pronged approach for getting your website in front of the greatest number of interested readers. In addition to having great content, you’ll want to optimize your site code and structure. That’s where SEO plugins come in. They can point you to the best page titles, meta descriptions […]

SEO Slug: What is a Slug in SEO?

SEO Slug

In search engine optimization (SEO) and content marketing, a slug is a word or phrase used to represent a web page. A URL is an address for each page on the Internet. It’s how you find it if you want to visit it in your browser or share it with others. The way search engines […]

What is the Importance of Content Above the Fold for SEO?

what is the importance of below the fold content

Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]

Tips for Great Content Writing

Google’s main priority is to answer search intent through high-quality content, so what better way to rank high in search results and boost organic traffic than through content writing? We cannot stress it enough: the biggest SEO myth is that content creation doesn’t matter. After all, your visitors arrived on your website for a reason, […]

The Importance of Technical SEO

technical seo

While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy.  Your content may be insightful, your backlinks may have high authority, but your pages won’t rank if you are neglecting technical SEO. After all, how will your website rank high […]

What is Pillar Content and How do you Write it?

pillar content

When thinking about pillar content you have to think about what the term pillar means. The dictionary definition of a pillar is “a tall vertical structure of stone, wood, or metal, used as a support for a building”. That definition provides great insight as to what a pillar post or content means to your website […]

How to Build a B2B Marketing Strategy in 4 Steps

creating a b2b strategy

While the number one priority for any brand is to do good for the community or their audience, you cannot do any good unless you are making a profit. These profits ensure that your brand can effectively bring the needed solutions to your audience and when they need it the most. To make this profit, […]

Marketing for Health Coaches: 3 Ways to Get More Clients

writing guest posts

How to Get More Clients for your Health Coaching Business Consumers have prioritized their health and wellness more than ever before, and health coaches are taking notice. However, with more people investing in their health and well-being, it creates a more competitive marketing for health coaches, leaving them wondering how marketing for health coaches works, […]