SEO Slug: What is a Slug in SEO?
In search engine optimization (SEO) and content marketing, a slug is a word or phrase used to represent a web page. A URL is an address for each page on the Internet. It’s how you find it if you want…
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What is the Importance of Content Above the Fold for SEO?
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page…
Tips for Great Content Writing
Google’s main priority is to answer search intent through high-quality content, so what better way to rank high in search results and boost organic traffic than through content writing? We cannot stress it enough: the biggest SEO myth is that…
The Importance of Technical SEO
While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy. Your content may be insightful, your backlinks may have high authority, but your pages won’t…
2022 Guide to Digital Marketing: Channel Overview
Now that 2022 is upon us, marketing professionals across all industries are looking towards the future. Marketing professionals already understood that digital marketing was vital to the success of any business. However, the COVID-19 pandemic upended many digital marketing trends…
What is Pillar Content and How do you Write it?
When thinking about pillar content you have to think about what the term pillar means. The dictionary definition of a pillar is “a tall vertical structure of stone, wood, or metal, used as a support for a building”. That definition…
How to Build a B2B Marketing Strategy in 4 Steps
While the number one priority for any brand is to do good for the community or their audience, you cannot do any good unless you are making a profit. These profits ensure that your brand can effectively bring the needed…
Marketing for Health Coaches: 3 Ways to Get More Clients
How to Get More Clients for your Health Coaching Business Consumers have prioritized their health and wellness more than ever before, and health coaches are taking notice. However, with more people investing in their health and well-being, it creates a…
Your 4-Step Guide to Becoming a LinkedIn Thought Leader
Why become a Linkedin Thought Leader? LinkedIn used to be considered just another social media platform, one geared towards adults looking to connect and build their professional networks to boost their online popularity for personal or professional gain. Now, the…
How to Create a Landing Page to Collect Emails
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn A landing page is a designated page on your website that typically offers up some sort of resource to visitors, like a free download or newsletter signup. Landing…