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An SEO audit is a crucial step in your long-term success in search engine optimization. But what is an SEO audit, and what can it do for you? If you’re shopping around for SEO services, there are a few things to consider. What are the benefits of auditing your site?

If you’re wondering if your website should have an SEO audit, let us give you a quick rundown of what an SEO audit means for your business and why it’s an essential tool to help you build an impactful SEO strategy.

What is a Website audit?

An SEO audit is a review of your site’s SEO practices and performance, including an assessment of your current ranking, keyword use, and competitor analysis. An SEO audit can help you identify problems in your site’s optimization so you know what fixes can be made to improve your overall ranking. An SEO audit is a process that helps websites improve their search engine rankings by identifying any issues that might be preventing them from ranking highly in search engines. These issues can include duplicate content, broken links, and more.

Is a Website Audit worth it for your website?

YES! It’s now more important than ever that you’re paying attention to how people find and interact with your site, so you know exactly what needs improvement and what needs to stay the same. A good website audit is worth it because it will give you insight into what you need to do to maximize your SEO strategy. It will give you a roadmap to your company’s specific needs and challenges, and show you where to improve your website.

Benefits of a Website Audit:

You can use it to prioritize where to focus your efforts

SEO audits are a great way to get a bird’s eye view of your website’s SEO practices and make sure you’re doing everything right. An SEO audit will help you understand the strengths and weaknesses of your website as it relates to search engine optimization. An audit will provide information about what needs improvement on your site so you can figure out where it needs work most urgently (or least urgently). This way, you know what areas need attention first and can prioritize accordingly.

Your site’s performance will improve.

A website audit will help identify any technical issues that may be holding back your page from performing optimally. A technically sound website helps everyone involved. It heightens user experience and improves Google’s ability to index your site, which can help your site rank. If Google can’t read your content, it won’t be able to rank high for relevant search terms.

You’ll gain insight into how to improve your rankings

Once you have your audit results, you’ll know exactly what your site’s issues and opportunities for improvement lie. You’ll be able to determine whether your website needs small changes, like adding some keywords to rank higher here and there, or if it’s in need of a complete overhaul of your site architecture. Whatever it is, a website audit will give you actionable advice on how to get started.

It’ll show you the gaps in your site’s content strategy and architecture

A website audit is a thorough review of your site’s content, architecture, and design. A good content audit will show you where there are gaps in the foundation of your site’s content strategy and architecture, like duplicate content or broken links. It’ll also help you figure out what kind of new content would be most useful for visitors (and search engines), so that when you publish new pieces on the site they’ll get more traffic from Google searches

Develop an understanding of what your competitors are doing

A website audit can help you understand what your competitors are doing, which can give you insights into how to improve your website’s performance. With a website audit, you will gain insight into what your competitors and their customers are looking for on the internet, so that you can better serve them. You will also be able to benchmark yourself against other sites in your industry, which means that you know how well you’re doing compared to others in your field of work.

Get a Free Website Audit For Your Site

Websites often have many problems that are causing them to rank poorly in search engines without even knowing it.

You can get a free audit from CadenceSEO to find out exactly what those problems are and how we can help fix them, so your site ranks higher in search engines. We take a personalized approach to SEO. Our SEO professionals will walk you through every missed opportunity on your site. Once we’ve identified where your site issues lie, we’ll make recommendations for any areas that need improvement, so you know exactly what steps to take next!

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