Why is SEO for a New Website Important?

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The internet is an incredibly competitive place. If you’re not using SEO to your advantage, you’re basically at a disadvantage to everyone else out there. The good news is that utilizing SEO for your new website can have a positive impact on your business and help you achieve success in the long run.

The Importance of Utilizing SEO for a New Website

The importance of utilizing SEO for a new website is twofold. First, it helps you rank higher than your competitors. Second, it allows you to reach users actively searching for what you’re selling.

SEO, or search engine optimization, is an important aspect of digital marketing for any business. Not only does it help drive traffic to your website, but it also helps build trust and credibility with potential customers. SEO is a long-term strategy that requires patience, but the results are well worth it!

If you’re considering building a new website, it’s important to know how SEO can help your business succeed. Here are three ways:

Improves your website’s ranking in search engines

When you build a website, it’s important to not only have a great design and layout but also to make sure that your site is optimized for search engines. This means that it will have the proper code and content on it so that it ranks highly in search results for relevant keywords.

Increases the amount of traffic you receive from organic search results

One of the biggest benefits of having an optimized site is that it can help increase the amount of traffic you receive from organic search results—i.e., people who are looking for information on your business and find it through Google or other similar sites. This means that instead of having to market heavily to get people to visit your site, they’ll come organically through their own searches!

Helps build trust and credibility with potential customers

Customers are more likely to trust companies that show up high in search results because they see them as credible sources of information about their industry or product line. Therefore, optimizing your website helps increase trust between you and potential customers — and this is important because people who trust you are more likely to purchase your product or service.

SEO for New Website Best Practices

If you’ve got a brand-new website and are looking to get it off the ground, SEO is a great place to start. Search engines are a powerful tool to help your business grow—and they’re also a way for people to find out about your brand. If you’re not making sure your site is optimized for search engines, you’re missing out on a huge opportunity.

Create a Sitemap

When your website is first created, you should have one single page that acts as the landing page. This will be the home of your site, and it should link to all of your other pages. You can then create multiple versions of this home page for different types of users: for example, an optimized version for mobile devices or one that’s more visually appealing on screens with high-resolution displays such as laptops and desktops. The goal is to make sure that each user gets an optimal experience based on their device and personal preferences.

Since SEO New Sites Best Practices are so important for ranking highly in organic search results, building internal links throughout your website (and especially those pointing toward pages relevant to the content) is crucial for long-term success. Internal linking helps search engines determine which pages are most relevant by “weighting” them with higher importance than less popular ones.

Write high-quality content that includes keywords

Creating high-quality content that includes the keywords you want to rank for is one of the most important components of SEO New Sites Best Practices. Without good content, your site will not be able to compete with other sites in organic search results. Writing unique, keyword-rich content takes time and effort but can have a huge impact on your ranking when done correctly.

Use images with alt tags

Images are more than just a way to make your page look good. They can also help you rank in search results by providing search engines with additional information about the topic of your page. To do this, use keywords in your images’ alt tags, which are the text descriptions displayed when someone hovers over an image with their cursor.

How do I know if SEO is working?

You know that feeling when you’re just waiting and waiting for something to happen? But it feels like nothing is happening at all, even though you know that something is happening—it’s just taking a while to get there. Well, that’s how most people feel when they’re trying to figure out whether SEO is working.

Although there are many ways to gauge SEO success, here are a few metrics that can be effective:

Search volume

The first metric we’ll talk about is search volume. Search volume is simply the number of times people are searching for your keywords on Google, Bing, or any other search engine. This metric can be tracked over time to see how much it changes—if it increases significantly or stays stable, then that’s a sign that you’re doing something right!

Keyword rankings

Another important metric for measuring SEO success is keyword rankings—how often does your website appear in Google’s search results for specific keywords related to your business? Keyword ranking can be tracked over time to see if there has been an increase or decrease in how often your site appears in search results for those keywords. Once again, if there’s been a significant change from one month to the next (or from one year to another), then congratulations—you’ve done something right!


If your site has more visitors than before you started an SEO campaign, you know that it’s working! (Again, don’t overvalue this metric—there are lots of other factors besides SEO that affect traffic.)

If you are new to search engine optimization and want to get started, there are several ways to do so. One of the most common ways is to seek advice from those who have been in the business for a while. There are many experts out there who can help you with your questions, no matter your skill level.


This is one of the best metrics you can use to track your campaign’s success. You can measure this in many ways:

  • the average order value,
  • how often people buy more than one item at a time
  • how often do they buy other products after purchasing from you?

If you see these numbers are going up, then it’s likely your SEO campaign is working! Be mindful that you don’t overvalue this metric—there are many other factors besides SEO that affect conversions.

How long does SEO take to work for a new website?

The answer lies in the unique circumstances surrounding your website, as well as your niche. Some niches are easier to rank for than others because they have less competition and/or higher-quality content.

How long it takes a new website to start ranking depends on two things: how much effort you put into optimizing it, and how well-optimized the site is by default. The first step is to ensure you’re using best practices when creating content for your site. The better the quality of the content, the more likely Google will find it (and therefore rank) if optimized correctly.

The second factor is how much competition there is within your niche—the more competitive it is, the longer it will take for your new website’s SEO efforts to pay off in terms of traffic and rankings. If you’re entering a highly competitive space without having done any pre-launch research beforehand (such as competitor analysis), then expect results from SEO even later than usual!

Get SEO for a New Website Advice from SEO Experts

If you are new to search engine optimization and want to get started, there are several ways to do so. One of the most common ways is to seek advice from those who have been in the business for a while.

CadenceSEO can help. We offer a wide range of services, including:

  • Keyword research
  • On-page optimization
  • Competitive analysis
  • Link building
  • Content Strategy and Creation

We hope that this article has helped you understand why SEO for a new website is important. When building a new site from scratch, it can be easy to forget about optimization until later down the line when it’s too late. If you want your business to succeed online then make sure that you build in the right foundation from day one. request a free SEO audit to learn more about what CadenceSEO can do for your new website. 

Picture of Christy Olsen

Christy Olsen

Christy is the Co-Founder and Managing Partner of CadenceSEO. As a self-proclaimed SEO Nerd she is extremely passionate about all thing SEO. With over a decade of service in the SEO space she has helped hundreds of clients get where they want to go. Outside of work she is a proud mother of 6, tri-athlete, ultra-runner, and Cross Country Coach.

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