Digital marketing is non-negotiable at this point for marketing teams. While traditional marketing tactics still have their time and place, more individuals head online to consume digital content, whether for educational purposes, fun, or searching for a solution to a problem. By implementing the right digital marketing best practices, you’ll see not only an increase in online traffic but an increase in serious leads.
Why Digital Marketing Best Practices are Vital
Digital marketing best practices are crucial because they tell you what your consumers are looking for and how to give them what they need. When implemented correctly, they help to create an outstanding customer experience, which is beneficial to your brand in many ways, including:
- Helping you build trusting relationships with your audience
- Giving your voice authority amongst your competitors
- Creates brand loyalty, which can also result in customer referrals, etc.
5 Digital Marketing Best Practices You Need to Start Implementing
If you’re still building your digital marketing strategy or attempting to revamp your current one, you’ll want to take a look at these five digital marketing best practices worth implementing immediately.
1. Add Conversational Chatbots
Chatbots are a popular point of discussion regarding digital marketing best practices because consumers are on the hunt for more information in a timelier manner. Statistics show that 69% of consumers prefer to use a chatbot when communicating with a brand primarily because of the speed at which they can get answers to their inquiries.
These chatbots can be set up using artificial intelligence (AI) to help customers get quick responses to the most frequently asked questions. However, while consumers do enjoy the speed of chatbots, 43% of them say that they still prefer to deal with a real-life agent. While your chatbot may be AI-powered, they should still have an option to connect your consumers directly to a live agent should they need it.
2. Optimize Content for Voice Search
Smart devices such as Google Home, Amazon’s Echo, and even your smartphone are powered by the user’s voice to help them search for answers to their questions in a hands-free manner.
Studies show that up to 72% of consumers use voice assistant technology to answer questions, look up locations, and get directions to places.
Brands can take full advantage of this trend by optimizing their content for voice searches. You can do this in several different ways, including:
- Filling out their Google My Business profile in full (address, phone number, hours of operations, etc.)
- Include longtail keyword phrases in their web copy – think of how people search using their voice assistant. They are more likely to look up “apple cinnamon pie recipes” instead of “apple pie recipes” simply because it narrows down their search choices in advance.
- Have a published FAQ page that addresses the most common questions someone may have when looking for something your brand provides.
3. Regularly Publish Content
Content remains king when it comes to the most profitable digital marketing channels. People are still looking for information and spend hours searching for the right type of content that fits their needs.
That’s why approximately 70% of marketers are continuing to invest in content marketing. With the right SEO and SEM optimization, content is what will bring more leads into your funnel.
Now, that doesn’t mean you want to just throw up a new blog every week with little to no thought. The key to success is creating share-worthy content relevant and personalized to your target audience and sharing it regularly so you remain relevant.
Without your customers, your brand won’t see success. Unfortunately, many brands simply funnel in as many leads as they can and don’t treat each new lead as the individual they are – and that doesn’t sit well with today’s audience.
In fact, statistics show that 90% of agencies and 94% of marketers agree that personalization is critical to both current and future success, while 52% of consumers state that they have no problem ending a business relationship due to a lack of personalized communications.
5. Analyze Data Regularly
Finally, if you are going to implement any digital marketing best practices, you want to collect relevant data and analyze it regularly.
For instance, if you are partaking in email marketing, you’ll want to carefully analyze key performance indicators such as open rates, bounce rates, click-through rates, etc. If you’re focusing on social media marketing, then you’ll want to pay particular attention to your audience data, such as their age ranges, location, and so on.
This data is crucial in getting to know your audience, where they are, how they interact with your brand, and what they expect of you. If you start to notice a decline in certain data, you can change your action plan accordingly.
Digital Marketing Done Right with CadenceSEO Consulting
Setting up or making changes to your digital marketing strategy can be a challenging feat. However, having the right digital marketing consulting team at your side can make the process much easier than you think. Here at CadenceSEO Consulting, we take the time to walk you through the entire process, ensuring you understand every piece of the puzzle as we move along.
Ready to build a successful digital marketing strategy that takes your brand to the next level? Then contact us today, and we’ll help get you set up for success!