The benefits of a digital marketing strategy are undeniable, especially as we move into the new year. Whether you’re a small business just getting off the ground or a large enterprise looking to boost business, you must put the time and effort into developing a digital marketing strategy that covers several areas.
The Importance of Digital Marketing
Digital marketing is crucial in today’s age as more and more people prefer online shopping and since online shopping has become almost a requirement in many communities around the globe.
Reports show that online purchases have increased between 6 and 10% across almost all product categories. With e-commerce sales expected to surpass $740 billion by 2023, marketing teams are taking a closer look at their digital marketing strategies.
Your digital marketing strategy not only gets your brand noticed by consumers but helps you:
- Build relationships with potential leads
- Nurture leads along their customer journey
- Land important sales
- Nurturing relationships with current customers to encourage brand loyalty
Building a digital marketing strategy and abiding by digital marketing best practices is the only way to get your brand in front of your ideal audience, and when you stay consistent, you’ll start reaping the rewards and hitting important goals for your business.
5 Benefits of a Digital Marketing Strategy You Need to Know
Whether you are still tweaking your digital marketing strategy for this year or you’re already looking towards the future, you must take the time to understand the pros and cons of digital marketing.
1. The Most Cost-Effective Way to Market Your Business
Digital marketing is a cost-effective form of marketing, which makes it extremely accessible for brands of any size. You can invest in different forms of digital marketing, such as PPC ads and sponsored social media posts.
However, some of the best performing content is organic content, such as blog posts that have been properly optimized for search engines.
2. The Most Measurable Marketing Tactic Available
You can’t determine the success of a strategy without being able to monitor various metrics. Digital marketing is considered one of the most measurable marketing tactics available because there are not only dozens of tools available to help you, but there are dozens, if not hundreds, of ways to measure success.
Take personalization, for example – it used to be as simple as including a person’s name in your campaign to be able to hook their attention. Now, consumers expect more from a brand. To find out the best ways to capture your audience’s attention, you need to be testing various types of content, where you’re presenting it, and how frequently you’re presenting it.
So how do you measure what’s successful and what isn’t when it comes to personalization tactics? You monitor key performance indicators such as:
- Email opens
- Social media engagement
- Click-through rates
- Conversion rates, etc.
3. You Can Genuinely Hone in on Your Ideal Audience
Before launching a service or product, you should already have a customer profile outlined and defined. However, to grow as an organization, you need to be taking the time to identify who is finding your content, products, or services as beneficial or not.
It’s vital to always be revisiting your ideal customer persona, and by monitoring your marketing efforts, you’ll be able to identify who’s responding, who’s purchasing, and why.
4. The Vast Majority of Consumers are Starting their Buyer’s Journey Online
If you’re focusing your attention on e-commerce, you should research the benefits of a digital marketing strategy. With approximately 63% of consumers saying they start their buying journey online via sites such as Amazon, you should invest in a strategy that puts your brand out there to be discovered.
5. SEO Helps You Target the Right People at the Right Time
Even if you don’t have an Amazon shop set up, that’s no excuse to neglect your digital marketing strategy, especially since 48% of consumers say that they begin their buyer’s journey via their favorite search engine. Therefore, you must include search engine optimization (SEO) in your digital marketing strategy.
SEO allows you to tell search engines who you are, who your ideal audience is, and what you have to offer. This then allows you to be found by consumers who are already searching for what you provide.
Start Enjoying the Benefits of Digital Marketing Today
Are you still trying to develop your digital marketing strategy, or are you looking for ways to enhance it further? Either way, the team at CadenceSEO is here to help you get started!
Ready to tackle your digital marketing strategy and start reaping the benefits? Then contact us today for more information.