SEO for eCommerce can be a bit confusing. It’s a process that involves a lot of moving parts and a specialized SEO strategy. Your product pages need to stay updated and optimized, although keeping track of all this information can be challenging if you have a large inventory.
It’s also important to remember that you’re not just optimizing your site for Google. Your customers are using a variety of search engines, as well as social media platforms, to find things they want or need. This is why it’s important to have strong SEO across the board. The more well-optimized your product pages are, and the more engaging your content is, the more visible it is to your prospective audience.
We’ve broken down some of the most important steps for eCommerce SEO into four simple tips that will help improve your rankings and conversions.
Sign up for Google Merchant Center
We can’t stress this enough, sign up for Google Merchant Center. You can sign up for it completely free, and once you do, you will not only make it easier for people to find you. You will also be able to track your conversions, which is a great way to see how well your SEO efforts are working. You can also use Google Merchant Center to submit information about your products and any special offers you have going on. This will allow people searching for the item they want or need to know if it’s available in stock and, if so, how much an individual item costs.
Optimize Your Product Pages
Your product page is one of the most essential pages to pay attention to in eCommerce SEO. As an eCommerce site, your product pages are the backbone of your site and should be well-optimized for SEO. This means ensuring that your product descriptions are relevant, keyword-rich, and original. If you have a drop shipping model, be sure to write original descriptions for your site so that you aren’t flagged for duplicate content.
Another thing to consider when optimizing your eCommerce shop is accessibility. You want to be sure that anybody purchasing products from your site can access the information they need to make informed decisions. In addition to being good business practice, site accessibility can help your website SEO by improving both bounce and conversion rates.
Ensure Your Products Have Updated Pricing and Availability
It is crucial to ensure that your product’s price and availability are up to date. If you have a sale or promotion, make sure to advertise it on your website and other channels. Also, let people know if there’s an expiration date for one of these offers—if so, this should be mentioned in advertising material and anywhere else the information will likely appear (for example: landing pages).
This is vital because it helps improve both bounce rate and improve conversions. When a visitor looks at your website and sees that the product they are interested in is no longer available, or that it’s on sale for a lower price than what you’re currently charging, they will likely leave your site. If they see that this product is still available and at their desired price, they will be more likely to convert.
Guarantee Your Products and Services are Properly Indexed
To ensure that the correct people are finding your eCommerce site, you’ll have to pay attention to your site indexing. Site indexing refers to the process of making sure that search engines can find your site, as well as all its various pages. If you have a lot of pages on your website—or if some are particularly important—it’s essential to ensure they’re properly indexed by search engines so that people can find them.
You could have a well-designed site with clear navigation, but if your product pages aren’t properly indexed, you’ll still miss out on sales. The key to making sure your products are properly indexed is to ensure that all of the information about your products is up to-date and available on the product page. This includes things like accurate descriptions, images of the product, and employing the use of relevant keywords.
Cadence SEO Services for eCommerce
When selling online, you must ensure you get the most out of every visitor. To do this, you need a strong SEO strategy that helps customers find their way onto your site. By optimizing your product pages for search engines, you can drive more traffic to your website. This will ultimately lead to more sales and conversions for your business—if done correctly. We understand that it can be difficult to know where to start. That’s why Cadence SEO offers free site audits and consultations. If you’d like to learn more, contact an expert today.