Your Quick Guide to B2B Demand Generation
Your digital marketing efforts are vital to continue filling your sales funnel and building essential relationships with your current customers. While your current digital marketing strategy likely focuses heavily on various lead generation tactics, you may be neglecting one very important piece of the puzzle: B2B demand generation. What is B2B Demand Generation? When you […]
What are Page Optimizations?
Page optimizations are the steps you take towards making a webpage rank higher in search engine results. For example, you just learned how to use keywords in your web pages and their content—this is all optimizing your pages and website, both in the eyes of Google and in your customers. Page optimization is not just […]
SEO Web Design: How Does Web Design Affect SEO?
SEO web design is a term that gets thrown around a lot. You might hear it from your boss or client about the new website you are creating for them, or you might hear it from your developer who is tasked with creating the perfect website for SEO purposes. But what does SEO web design […]
Fractional CMO vs Digital Marketing Consultant vs Traditional Marketing Agency: Which is Best?
As a small or mid-sized business, utilizing marketing resources efficiently is essential. While you may want to minimize your spending by completing as much business in-house as possible, sometimes that can do more harm than good. Suppose you don’t already have a team staffed with knowledgeable individuals in business and marketing. In that case, it […]
Just How to Run An SEO Campaign
The biggest SEO myth is that search engine optimization does not matter. As a cornerstone of digital marketing, SEO is fundamental for improving search engine rankings and increasing organic traffic. In fact, 70% of marketers think that SEO is more effective than PPC. However, for your SEO efforts to pay off, you’ll need an effective […]
A Comprehensive Guide to Mobile SEO Optimization
You may have heard of search engine optimization (SEO), but what about mobile SEO? As more and more people use their smartphones to browse the web, optimizing your website for mobile devices is becoming increasingly important. In this comprehensive guide, we will explain everything you need to know about mobile SEO and how to make […]
Keyword Research Checklist: 6 Steps to Keyword Research for Your Blog
With over 500 million blogs vying for a reader’s attention, how can you expect to stand out from the crowd? The answer is simple: You need to invest in keyword research for your blog. Including a keyword research checklist in your digital marketing strategy can help you quickly organize your approach and connect you with […]
How to Create a Landing Page to Collect Emails
A landing page is a designated page on your website that typically offers up some sort of resource to visitors, like a free download or newsletter signup. Landing pages collect a visitor’s email address in exchange for something of value to them. Before we can address how to create a landing page to collect emails, […]
PPC Data Analysis: 5 Key Metrics to Track
Facebook Twitter LinkedIn While many digital marketing plans focus heavily on organic search results to bring in an audience that genuinely is interested in a particular product or service, others include pay-per-click (PPC) advertising in their digital marketing strategy to help put them in front of their audience. To determine whether investing in PPC ads […]
The importance of E-E-A-T for SEO
We might be going on and on about creating content for humans, not for search engines, but this should truly be your utmost priority when producing content. In fact, when applying a user-centric approach to your content marketing strategy and focusing on E-E-A-T in SEO, you are also improving Google rankings. That being said, shortcuts […]