How to Create a Landing Page to Collect Emails

how to build a landing page

A landing page is a designated page on your website that typically offers up some sort of resource to visitors, like a free download or newsletter signup. Landing pages collect a visitor’s email address in exchange for something of value to them. Before we can address how to create a landing page to collect emails, it’s important to understand why these landing pages are vital.

Do You Need a Landing Page for Collecting Emails?

The simple answer is yes. To build your email list, you need somewhere for your potential leads to enter in that information, whether it be just their email address or their name and occupation.

Remember that you cannot simply ask somebody for personal information without offering them something of value in return.

Sure, there are plenty of landing pages that ask for an email address without giving something to the visitor, such as a standard email newsletter signup page. However, these pages are typically visited once an individual has already received some type of value from you.

For those who haven’t been following you for some time or who happened to stumble upon your website while doing their research, you need to give them a specific reason why they should be following you or providing you with personal information such as an email address. Typically, this requires you to give them access to something such as:

  • An eBook
  • A case study
  • A free trial opportunity
  • The option to enroll in one of your online courses, etc.

Once you’ve gotten them excited enough to consider taking action, you need to give them somewhere to go, and this is why you need a dedicated landing page for each offer you have.

How to Create a Landing Page to Collect Emails in 6 Steps

Not quite sure where to begin when learning how to create a landing page to collect email addresses? Then here’s your 6-step guide to creating an effective landing page:

1. Know Who You Are Targeting

The first thing you need to do when crafting a landing page to collect emails is to know who your landing page will be targeting. Will you be targeting:

  • New customers?
  • Existing customers?
  • A particular niche within your industry?
  • Is someone with a specific job title?

You need to define who exactly is the ideal target audience for the offer you will be providing through your web page. If the offer and the web page aren’t relevant enough to the individual visiting, they won’t be compelled to give you their email address.

2. Define Your Conversion Goal

Your conversion goal is the metric that will tell you whether or not your landing page is a success. Whether it be the total number of emails captured over a certain amount of time or a certain number of downloads, you need to define what success will look like carefully.

3. Decide Who Will Be Building Your Page

Whether you’re a skilled website designer or prefer to outsource the work to somebody else, you need to decide who will build your web page. Remember, it’s okay to outsource work that you don’t have time for or not comfortable doing yourself.

4. Start with Your Headline and Your Call to Action

Once you’re ready to start populating your landing page, you’ll want to create an eye-popping headline for the beginning of your landing page and a compelling call-to-action to include at the end of your webpage.

These are the two most important aspects of your landing page because they will demand your readers’ attention.

5. Craft the Message of Your Landing Page

Use your content to back up any claims you’ve made. Give your visitors a snippet of what they’ll be getting and then offer up your solution to them.

6. Test It!

You can test your landing page by sharing the landing page with your current social media following. If these individuals act the way you would like them to and choose to give you their email in return for whatever the value item is, then you’ll know the page is ready to go.

If you get a little reaction, you know that something needs to be tweaked. Just remember, don’t be afraid to ask for feedback so you can fine-tune the details and make the page perfect.

Need Help Building Your Landing Pages? CadenceSEO Can Help

There is a lot of thought and effort that goes into learning how to build a landing page to collect emails. If you’re a busy entrepreneur, we understand you may not have the time to get it all done properly.

If you need help with building an effective landing page for your website, then contact our team today.

Picture of Kevin McLauchlin

Kevin McLauchlin

Kevin is one of the Co-Founders of CadenceSEO. He has spent the last 5 years living and breathing SEO as well as other Digital Marketing channels. Outside of work he is an Ultra-Runner and father of 6 amazing kids.
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