5 SEO Tools You Must Have

SEO tools you must have

Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]

What is SEO Authority & Why Is It Important?

What Does Authority Mean In SEO?

SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]

What Is A Canonical?

canonical tag

Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]

Six Reasons SEO Should Be Part of Your Marketing Strategy

Why SEO should be used

An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]

The Importance of Alt Text

alt text in a word cloud

Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines.  Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]

Your Quick Guide To Creating Content for Every Stage of The Buyer’s Journey

Every Stage of The Buyer’s Journey

Bill Gates’ statement from 1996, “content is king”, is still a universal truth in 2022. However, in the ever-changing digital world, where approximately 2.5 quintillion bytes of data are created every day, the power of content also depends on where our consumers find themselves in the buyer’s journey. The hard truth is that content marketing […]

Why Is SEO Important for Small Businesses?

Why Is SEO Important For Small Businesses?

Considering that small businesses have been labeled “the lifeblood of the U.S. economy”, I think it’s fair to say that they should receive the attention they deserve. That being said, small businesses would benefit from increased visibility, and what better way to do that than through small business SEO? Keep reading to find out how […]

The Best Methods on How to Index Your Website on Google

keywords

To ensure your website is indexed by Google, it’s essential to make sure that you follow the best practices and guidelines for SEO.  If you want the search engine crawlers to index your website on Google, all pages must be linked and indexed. To do this, you can go through each page of your site […]