How Do Google’s Core Web Vitals Affect SEO? Top 3 Metrics You Need to Know

core web vitals research

Google’s Core Web Vitals are a new set of standards to ensure that websites provide a good user experience. A page that satisfies all the essential web metrics will be given a boost in search results. 

The “Googleability” of your website is crucial for reaching your target audience. There is a straightforward way to test your website with an SEO audit. This test allows you to see if your website will experience issues appearing in search results. 

These audits are a helpful tool. Yet, you will still need to ensure that your site meets these Core Web Vitals metrics.  

What exactly are these metrics? This article discusses how Core Web Vitals impact SEO. Also, you will learn what they are, why Google cares about them, and how to fix issues if any arise with your pages due to these Core Web Vitals updates for 2021.

The Google Core Web Vitals Announcement

Google has always been committed to ensuring its users get an optimal experience during a search on the internet. For that reason, they have been working on metrics that do just that. These algorithms help the user surf through the internet with ease and get the best experience possible.

Google announced in 2020 that it will begin to measure Core Web Vitals for websites. These website vitals affect your site, because websites that adhere to these algorithms qualify for a boost in their rankings on Google’s search engine results page (SERP). The update rolled out in May 2021.

The Top 3 Metrics of the Core Web Vitals Update in 2021 You Needs to Know About

Google’s Core Web Vitals are three crucial metrics that measure how well a website meets the needs of its users. These include LCP, FID, and CLS. Here is what they mean and why you should care about them.

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Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) refers to how much time passes between entering a page and when the largest content becomes visible on that webpage. This content is usually either imagery or text-based elements like headlines.

First Input Delay (FID) 

First Input Delay (FID) measures the time a user interacts with your site and the website’s response time. This is significant because if users must wait too long before their inputs are processed, they may get frustrated and move to your competitor’s site.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) measures the quantity of elements that require repositioning based on the user’s device. When the CLS value is high, it could indicate that your site has lots of scripts or animations going on. In this case, you may need to optimize and reconfigure certain parts of your website.

What You Need to Know About the Core Web Vitals

Google has a minimum threshold for all Core Web Vitals. Google wants users to have access to quality content. That is why they came up with this ranking signal associated with meeting the requirements of their essential metrics.

Yet, these metrics may cause issues for websites not designed to meet these requirements. For example, if a web developer sees problems with script code due to CLS, they might take steps to optimize the site’s layout.

This is just one example of ways to optimize your website to meet these new standards. Here are a few more areas to work on optimizing to satisfy these requirements:

  • Optimize images
  • Enhance loading
  • Improve server response
  • Refine third-party ad scripts
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Google will reward sites with mobile-friendly designs. These design changes may lead to a higher search ranking for both desktop and phone searches. Updated websites will see an increase in rankings on all devices for sites updated in the past year.

The increased ranking is awarded to websites that are designed according to these best practices. This is especially true if the site has gone through a redesign process for mobile optimization, such as going from fixed widths to responsive layouts.  

Cadence SEO Knows the New Core Web Vitals for 2021

Do you want to supercharge your website’s search engine visibility in 2021? If so, CadenceSEO has what it takes. We know the latest in SEO best practices, including Google’s new Core Web Vitals.

At CadenceSEO, we take a different approach to SEO. We believe in being honest with our clients and helping them navigate the often-murky waters of digital marketing. 

We take a completely new approach to SEO. Rather than getting lost in jargon and confusing vernacular like other agencies out there, we always keep it simple. 

For more information on how we can help your website meet all the new Core Web Vital updates, contact us here at CadenceSEO. 

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