3 Ways Your Website Can Avoid Getting a Google Penalty
Avoiding a Google Penalty is Key to Success To ensure your website’s success, you need to pay careful attention to search engine updates. It seems like Google is always changing something up on website developers, and to avoid a Google penalty, it’s vital you are paying careful attention—or are at least investing in a team […]
5 SEO Tools You Must Have
Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]
Top 9 SEO KPIs You Should Track
Since SEO is considered a cornerstone of digital marketing, SEO KPIs (key performance indicators) should be always treated as a priority. Too often, we fail to track our progress, but how else can we prove that the implemented SEO practices are successful and have tangible results? You may invest all your resources in your digital […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What is the Importance of Content Above the Fold for SEO?
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]
What Is A Canonical?
Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]
Six Reasons SEO Should Be Part of Your Marketing Strategy
An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]
The Importance of Alt Text
Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines. Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]
The Importance of Technical SEO
While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy. Your content may be insightful, and your backlinks may have high authority, but your pages won’t rank if you are neglecting technical SEO. After all, how will your website rank […]
Why Is SEO Important for Small Businesses?
Considering that small businesses have been labeled “the lifeblood of the U.S. economy”, I think it’s fair to say that they should receive the attention they deserve. That being said, small businesses would benefit from increased visibility, and what better way to do that than through small business SEO? Keep reading to find out how […]
