Just How to Run An SEO Campaign
The biggest SEO myth is that search engine optimization does not matter. As a cornerstone of digital marketing, SEO is fundamental for improving search engine rankings and increasing organic traffic. In fact, 70% of marketers think that SEO is more effective than PPC. However, for your SEO efforts to pay off, you’ll need an effective […]
Seven Tips to Convert Blog Readers into Leads
Since Google’s main priority is to answer search intent with high-quality content, you can’t afford to neglect content marketing. This way you can boost organic traffic and rank higher in search engines. Creating blog content is a fundamental part of any content strategy, as this is how you will build your brand’s audience. By regularly […]
On-Page SEO Services: Should you invest?
So you have decided to focus on the SEO of your website in order to start seeing more high converting organic traffic. You have established that you need to fix the technical aspects of your website, start adding content, and building backlinks (off-page SEO). Is that all? Clearly not. You are missing the on-page SEO […]
Six Reasons SEO Should Be Part of Your Marketing Strategy
An up-to-date and innovative marketing strategy is crucial for a business that wants to remain relevant. Considering that organic search is behind 53.3% of all website traffic, you can’t afford to just adhere to the search engine guidelines sometimes. You need to include search engine optimization in your strategy if you want to grow and […]
Your Quick Guide to Landing Pages
By now, you probably know that first impressions matter, especially in the online world. After all, users often don’t spend longer than 20 seconds on a page. So, considering that landing pages are crucial for lead conversion, they should be treated as a priority. Having said that, landing pages are a cornerstone of effective and […]
The Importance of Alt Text
Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines. Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]
B2B Marketing Trends to Follow in 2022
If there is one thing you should leave in the past, is the belief that a B2C strategy will also work for B2B marketing . Business-to-business (B2B) marketing is different from business-to-consumer (B2C) marketing, so it’s safe to say that the emerging trends will also be different. Having said that, if you want to find […]
Your Quick Guide to SEO vs SEM
Are SEO and SEM two sides of the same coin? Or are they like chalk and cheese? While the nature of SEO vs SEM seems to be puzzling, one thing is sure: the debate of SEO vs SEM appears to be never-ending. Having said that, the discussion may generally focus on the differences between SEO […]
Tips for Great Content Writing
Google’s main priority is to answer search intent through high-quality content, so what better way to rank high in search results and boost organic traffic than through content writing? We cannot stress it enough: the biggest SEO myth is that content creation doesn’t matter. After all, your visitors arrived on your website for a reason, […]
The Importance of Technical SEO
While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy. Your content may be insightful, your backlinks may have high authority, but your pages won’t rank if you are neglecting technical SEO. After all, how will your website rank high […]
