Since Google’s main priority is to answer search intent with high-quality content, you can’t afford to neglect content marketing. This way you can boost organic traffic and rank higher in search engines.
Creating blog content is a fundamental part of any content strategy, as this is how you will build your brand’s audience. By regularly creating informative content, you can position your brand as a thought leader in the industry and increase trust in your brand.
Think about it, an insightful blog post may just capture the website visitors’ attention, make them click that call-to-action button, and convert them into customers.
So, are you ready to use blogging for lead generation? This article is just for you!
7 Ways to Convert Blog Traffic into Leads
Did you know that 56% of marketers who prioritize blogging say that it is effective, and 10% admit that it generates the biggest ROI (return on investment)?
So, while you can grow your target audience with blogging, getting blog traffic is only the first step. It’s also a great method to pave the path to sales through high-quality and fresh content.
Ready to discover how to convert blog traffic? Then, you’ve come to the right place!
Understand Your Audience
At the heart of everything business-related is human interest, so it is crucial for your content to resonate with your prospects.
Think about it, both your topics and your writing style depend on your audience, so if you want to convert blog traffic, you’ll need to create content that speaks directly to your target audience.
In order to make the creation process easier and produce relevant content, you need to create buyer personas.
Here are some factors that you need to consider when doing this:
- Personality traits
- Purchasing motivation
- Pain points
You can use your contact database and form fields to gather the information you need to develop buyer personas.
Keep in mind, however, that you may have multiple buyer personas hence before you start the process, it would also be helpful to segment your audience. Check out our article on the importance of audience segmentation in the digital age to find out more about this digital marketing cornerstone.
Incorporate Lead Magnets
Through website metrics, you can find out which blog articles are getting the most attention, and then use that in your favor. This way, you’ll know where you can incorporate lead magnets or content upgrades
A lead magnet is essentially the free value you offer to site visitors in exchange for their contact details. From a free e-book or white paper to a free consultation or webinar, lead magnets are varied.
That being said, it is crucial to establish which lead magnet fits into your marketing tactics and has the potential to bring you the best results.
For example, while free trials might be the best lead magnet option for a software business, other lead magnets such as free coupons or free shipping would be a better option for an e-commerce business.
Add A Content Upgrade
Similarly, you could also use a content upgrade to grow your email list.
A content upgrade is free content that blog visitors can access only by offering their email addresses in return. Nonetheless, unlike lead magnets, this incentive needs to be highly relevant and related to the blog article. Essentially, you capture the readers’ attention, and, at the end, when they are already hooked, you offer them bonus content in exchange for their contact information.
For example, Mariah Coz from Fearless Ceo stated that by adding content upgrades to her blog posts, she went from 2-5 email sign-ups a day to 24-45 subscribers a day. Basically, from a 2% conversion rate to almost a 50% conversion rate.
Include a Call-to-Action
How do you expect to generate leads if you are not using CTAs (call-to-actions)?
While CTAs are a must for landing pages or ads, they are not that often used in blog articles. However, if you want your lead generation strategy to succeed, you need to encourage your visitors to perform those desired actions. From signing up to subscribing or even clicking a link, an action-oriented and persuasive CTA may just be the final push that readers needed.
Nonetheless, it’s important to keep these messages simple so that even when they create urgency and stand out, they are not disrupting the readers’ experience.
For example, here is a CadenceSEO CTA:
It encourages readers to learn more and check out the CadenceSEO plans without being aggressive.
However, if you want to find out what type of CTA is right for your audience, use A/B testing to discover which CTA buttons work best for your lead conversion.
Use Exit Intent Pop-Ups
An exit pop-up appears when a website visitor is about to leave your blog. Since the website visitors’ mouse movements are tracked, when the mouse is shifted outside the boundaries of your website, pop-ups that contain valuable offers will appear.
Exit intent pop-ups vary in format, so it depends on what best suits your business. Here are some examples:
- an e-book
- a course
- a discount
- a quiz
- free shipping or social proof
Utilize The Hello Bar
Also known as a “floating bar”, the hello bar is a campaign that is placed at the top of your page and remains in the same position even when visitors are browsing the page.
You don’t know how much time readers will spend on your website so, this way, you ensure that they see the CTA even if they don’t scroll down.
Besides, the hello bar remains on the reader’s screen while browsing content, but isn’t intrusive and doesn’t disrupt the user experience.
In fact, this bar can be used to reach any of your marketing goals. You can utilize it to remind visitors of free shipping, grow your email list, provide discounts, and more.
Create Skimmable Content
Your blog traffic might be impressive, but if your content is hard to read, not many readers will stick around.
It would be a shame to lose potential leads because your content isn’t easy to skim. Regardless of your blog post’s aim, readability needs to be treated as a priority because it affects visitors’ experience with your website.
Here are some tips for formatting content for skim readers:
- Write short paragraphs
- Use subheadings, bullet points, and images to break up text
- Use transition words
- Choose a legible font size
- Boldface valuable information
Transform Interested Leads into Invested Ones with Your Blog!
Potential blog leads will stumble upon your blog during the initial research stage, so you can’t afford to overlook this cornerstone of content marketing.
After all, blog posts are a great way to engage with your visitors while also offering them information about your products and services. In fact, the businesses that produced 15 blog posts per month also averaged 1,200 new leads per month.
Are you eager to use blogging for lead generation, but don’t know where to start? CadenceSEO is here to provide you with the help you need to take your content marketing strategy to the next level and transform your blog into the ultimate converting tool.
What are you waiting for? Contact us today for free expert advice!