How Underperforming Content Hurts SEO and What to Do
Your content is like a garden. Even if you have healthy plants producing fruit, if there is old, dead undergrowth or even overgrowth, your healthy plants will be hidden or, worse, not perform as well. Content pruning is a good solution, but why brave the proverbial thorns, bugs, and dirt? Thorough content pruning using an […]
Google Algorithm Leak 2024: Google’s Been Lying to us (pretend to be shocked)
The SEO community and broader internet are buzzing with the news of the Google Search Algorithm Leak. Internal documentation revealing Google’s proprietary ranking mechanisms has been exposed, offering what we have long expected insights into the tech giant’s search algorithms. This leak sheds light on long-debated practices and confirms several suspicions held by SEO experts. […]
Are SEO Keywords Case Sensitive?
Search engine optimization (SEO) is a crucial part of digital marketing that focuses on increasing the visibility of websites and their content on search engine results pages (SERPs). One fundamental aspect of SEO is the use of keywords. When users enter terms or phrases into search engines to find what they’re looking for, they use […]
How is Ranking Different When Comparing PPC vs SEO?
The landscape of digital marketing is continuously evolving. Yet, two of the most pivotal strategies businesses utilize to boost their online presence are search engine optimization (SEO) and pay-per-click (PPC) advertising. Although both techniques aim to enhance visibility and attract traffic to a website, their mechanisms and impacts on ranking are very different. Understanding what […]
Website Redesign vs SEO Optimization: What’s Right for You?
Many organizations jump into a website redesign, thinking it’s the silver bullet for digital marketing woes. The premise seems straightforward: fix the old and bring in the new, and customers will follow. A web redesign gives many opportunities to communicate your brand clearly while giving your customers a better experience. Yet, a redesign may come […]
What is SEO Rich Text?
In digital marketing, understanding and utilizing search engine optimization (SEO) is crucial for enhancing the visibility and accessibility of online content. Among the various SEO strategies, implementing SEO-rich text is a potent tool for improving search engines’ indexing and displaying information. With SEO-rich text, organizations can boost traffic, generate higher conversion rates, and strengthen their […]
What is Ongoing SEO?
Regarding a digital marketing strategy, search engine optimization (SEO) isn’t a “one-and-done” approach. Keeping an enterprise visible and engaging to a target audience takes constant adjusting. Ongoing SEO is a vital component of digital marketing that ensures a website remains visible and competitive within search engine results pages (SERPs). It’s a continuous process of optimization […]
Organic Traffic vs Direct Traffic: What is the Difference?
Analyzing traffic data is a great way to gauge how your search engine optimization (SEO) digital marketing strategy works. However, not all traffic is the same. Understanding the nuances between organic and direct traffic is crucial for website owners and digital marketers striving to optimize their online presence and effectively engage with their target audience. […]
SEO Site Migration Gone Wrong? How to Recover Your Lost Traffic
SEO site migration is a crucial process for any business looking to update or change their website’s platform, structure, or site location. Whether your end goal is to improve site performance or enhance user experience, the migration process can sometimes negatively impact your SEO efforts and organic traffic. If you find yourself in a situation […]
6 Key Benefits of Social Media Paid Advertising
With billions of users, social media has emerged as a powerhouse for businesses seeking to connect with their target audience. Social media platforms provide enterprises with a wide range of visually appealing formats to showcase their brand, products, and services in easy and convenient ways for users to experience. From the second quarter of 2022 […]