Fractional CMO vs Digital Marketing Consultant vs Traditional Marketing Agency: Which is Best?
As a small or mid-sized business, utilizing marketing resources efficiently is essential. While you may want to minimize your spending by completing as much business in-house as possible, sometimes that can do more harm than good. Suppose you don’t already have a team staffed with knowledgeable individuals in business and marketing. In that case, it […]
Digital Customer Journey Mapping: How to Get Started
One vital aspect of your marketing strategy is understanding who your audience is and how they think. Sure, while it’s almost impossible to get into the mind of each individual lead that comes your way, digital customer journey mapping can help put you in your leads’ shoes and show you how best to approach and nurture them […]
How to Find SEO friendly Content Ideas
Do you know how motivational speakers always say that dedication surpasses motivation? In a way, it’s the same with SEO-friendly content. You can’t just wait for inspiration to strike, you need a strategy to develop SEO content ideas. That being said, aimlessly searching for ideas doesn’t work either. You need a proactive strategy to constantly […]
Your Quick Guide to SEO vs SEM
Are SEO and SEM two sides of the same coin? Or are they like chalk and cheese? While the nature of SEO vs SEM seems to be puzzling, one thing is sure: the debate of SEO vs SEM appears to be never-ending. Having said that, the discussion may generally focus on the differences between SEO […]
How To Find the Right SEO Consultant Services For Your Business
A guide to finding the right SEO Consultant for your business
How To Write SEO Headlines That Will Stand Out
So you’ve decided to start writing content for SEO. But how do you write a headline that will get people to click? With so much information on how to write great SEO headlines, it can take a lot of work to know where to start. The first thing to remember is that there are no […]
5 Tips to Becoming Successful B2B Thought Leader
Thought leadership content is a term that, while not new, has been popping up quite a bit in the B2B marketing universe as of late. When you think of a thought leader, you probably invasion someone who’s likely been on a TED Talk or some other influential being, such as Seth Godin or maybe Oprah […]
Why Conducting Digital Marketing Channel Research is Critical for a Successful Campaign
Improve your chances of success by knowing which channels you should use. Digital marketing is essential in our current age of technology. Why – because more and more people are spending time online than ever before. In fact, recent statistics show that the average individual spends 143 minutes (approximately 2.38 hours) on the internet via […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What is the Importance of Content Above the Fold for SEO?
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]
