Your Quick Guide to Evergreen Content


Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world.  Yet “timeless” content is not a myth.  In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]

SEO Optimization: Are Videos The Future?

SEO Optimization- Are Videos The Future?

We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]

The Importance of User Engagement Metrics

The Importance Of User Engagement Metrics

We don’t think that we are too bold when we say that user engagement is the number one priority for a business. And we are not the only ones that think that customer engagement is the new customer satisfaction.  Did you know that almost 78% of customers prefer omnichannel customer engagement? This means that customers […]

Co-Founder Kevin McLauchlin Highlighted in Mirror Review

Co-Founder Kevin McLauchlin Highlighted In Mirror Review

Content Originally found on: Market research and data analytics have emerged in recent years as amongst the fastest-growing industries. Particularly, since the COVID-19 outbreak, the importance of data and analytics has increased by multiple folds. Market research has also become even more critical as supply chains are breaking down and businesses are finding themselves […]

Shoutout Arizona : Christy Olsen

Meet Christy Olsen | SEO Nerd, Triathlete, Mom & Overall Badass Content Originally published at: We had the good fortune of connecting with Christy Olsen and we’ve shared our conversation below. Hi Christy, can you share a quote or affirmation with us? “every day you are one day closer to your death” People think […]

Demystify SEO by debunking these search engine optimization myths

Demystify SEO by debunking these search engine optimization myths

In the digital era, mastering the art of search engine optimization has become a must for any successful business.  However, the fact that SEO is perceived by most as this daunting Pandora’s Box makes it all seem more complex than it actually is.  In fact, if it weren’t for all the misconceptions, SEO wouldn’t even […]

Your Quick Guide to B2B Demand Generation


Your digital marketing efforts are vital to continue filling your sales funnel and building essential relationships with your current customers. While your current digital marketing strategy likely focuses heavily on various lead generation tactics, you may be neglecting one very important piece of the puzzle: B2B demand generation. What is B2B Demand Generation? When you […]

Why Hire a Digital Marketing Consultant

what is a digital marketing consultant

There has been a huge paradigm shift in the marketing world due to the unforeseen happenings over the last year. Many companies have been forced to shift their marketing focus to the digital world as the traditional means of marketing are having a much lower level of impact. Companies who depended heavily on face to […]

How to use Keyword Research for Page Optimization

keyword word cluster

Now that you have your keywords and your content strategy, let’s take a second to go more in-depth into page optimization. Don’t let the big word scare you, optimization is just a fancy way of saying “to make things better or best”. In this context, we’ll be looking at making your web pages better at […]

How to Do an SEO Audit in 5 Steps

seo gears colorful

An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]