Why Conducting Digital Marketing Channel Research is Critical for a Successful Campaign
Improve your chances of success by knowing which channels you should use. Digital marketing is essential in our current age of technology. Why – because more and more people are spending time online than ever before. In fact, recent statistics show that the average individual spends 143 minutes (approximately 2.38 hours) on the internet via […]
What is SEO Authority & Why Is It Important?
SEO authority is one of the most important ways that search engines use to rank websites in search engine results. SEO authority (aka backlinks) is measurable by both search engines and humans. For Google and other search engines, SEO authority is established by being a trustworthy source of help and information. The more authority your […]
What is the Importance of Content Above the Fold for SEO?
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]
