SEO Agency vs Consultant: What Are The Differences

seo agency vs consultant

So, you have an idea for a new business. You’re excited about its growth potential and you want to get it up and running as soon as possible. Of course, there are many things that need to be done before you can launch a successful business—and one of them is to make sure your website ranks highly in search engine results pages (SERPs).

But where do you start? Should you hire an SEO consultant or an SEO agency? Both options have their pros and cons, so let’s take a look at each one:

What is an SEO agency?

An SEO agency is a company that provides services to companies that need help with search engine optimization. This can be done through either organic search or paid advertising. An SEO agency will work with you to make sure your website is optimized for search engines such as Google, Bing and Yahoo!

They usually have a team of people who are skilled in their field and can provide you with the best possible service when it comes to producing content for your site, writing blog posts or creating videos. Some agencies even provide design services so they can take care of everything from start to finish.

What is an SEO consultant?

An SEO consultant is a person who helps businesses with their SEO, but does not work for them full time.

SEO consultants are typically paid by the hour, or by the project. This means an agency has more flexibility to get your website ranked than an individual consultant would have. It also makes it harder for agencies to take on new clients if they already have a maxed-out workload!

6 Key Differences Between an SEO Agency & SEO Consultant

If you’re wondering whether you should hire an SEO agency or a consultant, you might be feeling a bit overwhelmed by the options. The truth is that both types of professionals provide valuable services for your business, but each comes with its own pros and cons.

To help you understand the differences between the two, we’ve created this guide to help you make an informed decision regarding which type of service is best for your needs.


An SEO agency is a company that offers a variety of internet marketing services, including SEO. On the other hand, an SEO consultant is a person who provides SEO services for clients for a fee.


An SEO agency usually has employees and may be part of a larger company. An SEO consultant works on their own or as part of a small business.

Variety in Service Offerings

An SEO agency typically has a broader range of services than an SEO consultant. For example, many agencies provide social media marketing, website design, and content creation as part of their services.


An SEO agency may have access to more resources than an individual or small business can afford to hire on their own – this includes employees, tools, equipment and software that help them complete tasks more efficiently than a client could do alone at home or in their office space alone without any support staff available to assist them with tasks like keyword research or link building campaigns etc..

Level of Service

The first difference between an SEO agency and an SEO consultant lies in the level of service. . An agency can manage all aspects of your SEO strategy (e.g., keyword research, content creation, link building), while a consultant may not have the resources or experience to do so on their own.


Consultants can give you insight into how to optimize your site, but agencies can actually help you implement those changes.

Does your business need an SEO consultant or an SEO agency?

Now that you know the main differences between SEO agencies and consultants, it’s time to decide which one is right for your business.

If you’re on a budget, an SEO consultant can save you a lot of money by doing the bulk of the work themselves. They’ll use their own experience, knowledge and connections to get results for your business without having to hire a bunch of employees or buy expensive software tools.

On the other hand, if you want expertise from professionals who know exactly what they’re doing with SEO (or any other digital marketing field), then an agency might be better suited for your needs. Agencies have more experience than consultants do when it comes to finding new clients and creating strategies tailored specifically for them; this means they’ll likely be able to generate better results than independent consultants would bring in their first few months on the job!

Why CadenceSEO Is The Right Fit For Your Business

The other main difference between an agency and a consultant is that CadenceSEO provides full-service SEO services. This means that we take care of everything from beginning to end, including strategy development, keyword research, content creation and optimization, link building campaigns, PPC management and more.

While many agencies offer some level of service integration (which can be good), they often lack the expertise in all areas required to ensure your successful campaign execution.

So, what’s the difference between an SEO agency and an SEO consultant? The short answer is that there isn’t much of one. Both can be great for your business, but you need to choose which one will work best for you based on your needs and budget. And if all else fails, consider hiring both!

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