How to Get More Clients for your Health Coaching Business
Consumers have prioritized their health and wellness more than ever before, and health coaches are taking notice. However, with more people investing in their health and well-being, it creates a more competitive marketing for health coaches, leaving them wondering how marketing for health coaches works, the best practices, and which channels to turn to.
How do Health Coaches Get Clients?
With the total health coaching market in the U.S. worth $7.1 billion in 2020 and no slowdown in sight, inquiries regarding marketing for health coaches are skyrocketing. In fact, a Google search for the phrase nets approximately 49 million results.
When it comes to answering the question, “how do health coaches get clients,” the answer is relatively simple: marketing. This can be done online and offline. However, the digital health and wellness market has taken over as far as consumer preferences go, with the digital health market share hitting 39.4 billion as of 2019, including online health and wellness coaching.
So, how do you advertise health and wellness online? The same way you would any other market! Health coaches market their services as any other service provider would, which means that many of the online marketing tactics used by other brands/industries will work just as well for health coaches.
Marketing for Health Coaches: 3 Ways to Market Your Health Coaching Business
When it comes to marketing for health coaches, it’s crucial that you are taking the necessary steps to continuously build your audience and form trusting relationships with every person who expresses interest.
Not quite sure how to go about that? Then you’ll want to pay careful attention to these three marketing tactics:
1. Content Creation
We live in a society where everyone has an opinion on what is healthy and how to live a healthy lifestyle. However, when trying to build a health and wellness business, you need to go well beyond sharing your thoughts and opinions. You need to be sharing research-backed information, and the best way to do that is through active content creation.
The best place to start is by sharing your knowledge via a blog that is linked to your coaching website. In this blog, you can share not only your thoughts and opinions on what has worked for you but also share relevant research, customer testimonials, and so much more.
Your content is what will draw your ideal audience members to your website. By doing keyword research and practicing SEO best practices, your content will help you get noticed and answer the questions that your audience is searching for the most.
When you back up your information with the right research and data, your readers will see you as an authoritative figure in the health and wellness industry.
2. Social Media
While content creation is an excellent place to start, you’ll want to make sure you are taking the time to actively share your content as well. The best way to do that? Social media, of course!
Social media is growing increasingly popular amongst consumers when connecting with and engaging with their favorite brands. Research shows that approximately:
- 55% of consumers like when brands like or respond to a consumer’s comment.
- 45% of consumers believe that the brand can better showcase their personality on social media.
- 44% of consumers enjoy the fact that they and the brand can openly participate in relevant conversations.
While social media is a great way to share your content and help you build strong relationships with your ideal audience, you need to make sure you are taking the time to research where your audience is spending their time. For instance, while older consumers are more likely to be found on Facebook, those in their late teens and early 20s are more often found spending their time on Instagram. So, make sure you are checking out the various digital marketing channels and making an informed decision on where to share your content.
3. Email Marketing
Finally, once you’ve begun putting content out regularly and started building an audience on your social media profiles, you’ll want to start building an email marketing strategy. This is vital because it allows you to personalize your correspondences further while collecting important audience details, such as:
- Behaviors
- Interests
- Problems that need solving
With this information, you’ll be able to further build upon your content creation and start hyper-focusing your content to meet the needs of those who are paying attention to what you have to say and what solutions you have to offer.
Digital Marketing for Health Coaches from CadenceSEO
Marketing for health coaches isn’t nearly as challenging as you may think. However, if you’ve found yourself struggling with implementing these practices into your existing digital marketing plan, then CadenceSEO can help!
Our skilled digital marketing team can help you build a robust digital marketing presence to help you see real results.
Contact us today for more information!
