There’s something fundamentally appealing about visuals. We’re surrounded by a constant stream of information, and we’re inspired to pick out and share the tidbits that have visual appeal. What’s more, infographics don’t just get shared – they also improve your SEO profile by increasing your search results page ranking and driving up referral traffic from links.
You’re probably familiar with what SEO is, but just in case you aren’t, SEO stands for search engine optimization and is the process of making your website more visible to Google, Bing and other search engines.
There are many different ways to achieve this goal, including optimizing your on-page content (the actual words found on your website) as well as creating off-page content (links from other websites). However, interactive content is one of the most effective ways to improve your site’s visibility is by creating infographics.
What is an infographic?
Infographics are a great way to not only present your content in an engaging way, but also drive traffic toward your website. They are a visual representation of data that helps readers understand the information more easily than if they were reading plain text. Infographics have become increasingly popular on social media and search engines, which means they’re also becoming more important for SEO.
As businesses look for new ways to reach their target audience via digital marketing, infographics are one tool that marketers can use to stand out from competitors and drive traffic back through their sites. While there are many uses for infographics, this guide will focus specifically on how marketing teams can use them as part of their digital marketing strategy
Benefits of Infographics for SEO
Creating infographics is a great way to get your content seen and shared by more people.
Infographics are basically information presented in images with visuals and text. The idea behind them is to help your audience absorb and understand data or information easier than reading plain text alone.
Infographics are one of the most effective ways to convey information in an engaging way. Engaging content is the cornerstone of any successful digital marketing strategy, and infographics are a great way to quickly engage and inform prospects. They can be used for anything from explaining complex concepts to showing off your new product lines, but they can also be a powerful tool in your SEO strategy.
Infographics are often shared on social media, where blogs and news sites frequently pick up them. This means that if you create a great infographic, it’ll get even more exposure than you could have imagined!
Let’s look at the benefits of infographics for SEO:
Improve reader experience.
When someone sees your infographic posted on social media or another site (which happens often), they’re more likely to click through to your website than if they were just reading plain text on their phone screen! That’s because infographics are simply more eye-catching than plain text; they look like fun and exciting pieces of content—something
They get your content noticed.
If you want people to see your blog post or article, consider turning it into an infographic! A well-designed visualization will stand out from other pieces of content on the web and likely be shared more often as well.
They get your content shared.
Sharing an image on social media can be much easier than sharing just text; photos tend to attract more attention than words do anyway! This means that if someone likes what they see after viewing one of these graphics, they’ll probably share it with their followers too—which means even more exposure for both parties involved (you!)
They increase link traffic to your site.
If a blog or website links to an infographic on your site, it’s worth the extra effort to make sure that you have a proper backlink strategy in place. You should make sure that any time someone links to your infographic, they include a specific anchor text and URL—this will help increase the amount of referral traffic you receive from those websites.
They drive social shares for your business.
Not only are infographics shared more than any other type of content, but they’re also shared more often by high-authority sites like CNN and Huffington Post than most other types of content (including white papers). Users who share content tend to engage with other social networks, as well as refer their friends and colleagues actively increase brand visibility.
How To Create Infographics for SEO
SEO Infographic: How To Create Infographics for SEO
Infographics are an easy way to make your content more shareable and memorable. They’re visual, fun and engaging, which makes them perfect for social media.
But did you know that they can also help improve your search engine optimization?
Choose your topic.
The first thing you need to do is choose your topic. You want to pick something that people will be searching for online—or at least something that people might not know about. For example, let’s say you’re looking for a way to make better chocolate chip cookies. You could write an article about it, or create an infographic about how to make delicious cookies from scratch using only three ingredients.
Think about your audience.
What keywords would they use in Google? What kind of questions might they ask? This will help you decide which words should go into your title tag, meta description, headers, and footers (and any other spots where text appears on an image).
Include relevant keywords.
Infographics can improve your keyword strategy. The images themselves have keywords, but the text within the infographic is also relevant to your industry (and therefore searchable), which makes it easier for people to find what you’re selling online. Infographics often contain a lot of text, making them a great place to include keywords that are relevant to your business. This will help you rank higher in search engines like Google and Bing.
Make good use of linking opportunities.
Infographics are a great way to link out to other content on your site or other sites that will help boost traffic to those pages. For example, if you have an infographic about how many cups of coffee people drink per year around the world, you could link out to another article on your site about coffee consumption trends or even one about growing coffee plants at home!
Leverage social media sharing.
By using social media sharing buttons on your infographic, visitors can share it easily on their own accounts, without having to go back through any links or copy/paste codes manually.
Ask an expert!
At CadenceSEO, we’re passionate about making sure our clients’ websites are as optimized as possible. That’s why we offer free consultations that let you get personalized advice from an expert who knows exactly what they’re talking about. We also have free SEO tools available on our website—so that anyone can learn more about what they need to do to improve their rankings and get more leads.
We hope these tips will help you create better infographics for your business. If you liked this article, be sure to share it on social media so others can benefit from it as well. Contact us, or check out our blog to learn more about how we can help your company improve its SEO strategy.