Influencers are the new kings of SEO. You can boost your rankings by getting them to share and talk about you on their blogs, pages, and other digital content like social media. But who are your influencers?
This is the question that you should be asking yourself if you want to improve your SEO. If influencers share your content, it will have a significant impact on the search engine rankings your site gets.
This article will cover what influencer marketing in SEO is, how to find influencers, and the benefits of this strategy.
What is Influencer Marketing in SEO?
Influencer marketing is the practice of focusing on social media influencers instead of a broad target audience. This type of marketing is more effective because influencers have power over their posts, and they can help push brands into popularity quickly with just one post or video.
Social media influencers have been proven time and again as people who know how to make their content virally popular online. This is in contrast with traditional advertising, where no one sees your brand until it’s already well-known.
The Benefits of Influencer Marketing in SEO
Influencer marketing is a powerful tool with many benefits. One of the most critical impacts on your SEO efforts is that influencers can help you raise brand awareness. They also can promote products more effectively than paid advertising. This, in turn, helps to generate leads for your company or product.
Influencers have an impact on how Google views sites by giving the websites they mention increased amounts of traffic. They also help sites rank higher in search engine results pages (SERPS).
These are a few of the advantages of influencer marketing. Take a look at the most substantial benefits of influencer strategies.
Influencers Develop a Solid Link Profile
Partnering with influencers is an excellent way to produce superior natural backlinks. Influencer marketing will improve your site’s ranking and help you achieve organic traffic.
Furthermore, influencers sharing your links improve the chances of other individuals to distribute it. This increased popularity means there is a greater opportunity for higher-authority domains to choose your link and attach it to their website, too.
Influencers Deliver Captivating and Exclusive Content
Creating content that people want to read is not easy, but it’s essential for enhancing your search engine ranking. Google doesn’t only look at the quality of the words used in an article and its readability.
It also checks to see if you’re sharing articles on social media sites like Facebook or Twitter. In fact, a study published by Moz last year found that this factor was among Google’s top nine factors when determining rankings.
Content created by influencer marketers is an untapped resource of ideas. They can help you generate fresh content for your site, or even sponsored posts on your brand’s behalf.
Influencers have the sole purpose of creating captivating and shareable material that will make any brand stand out from competitors. This is necessary in an age where attention spans get shorter every day.
Influencers Boost Content Reach and Engagement
Influencer marketing outperforms all other forms of advertising or marketing. In a recent study by Annalect and Twitter, it was found that users trust influencers almost as much as they do friends for information about what’s good – and what’s not.
Influencers share a brand’s message. Therefore, you can use an influencer partnership to amplify the content you’ve already created with them, lending credibility and authenticity through a trusted source.
How to Find Influencers
Influencers have long been known for their ability to catapult brands into the limelight. By identifying your influencers, you can turn them into advocates and persuade them to share and engage with your content – which could even help boost SEO!
To find influencers for your brand, it takes time and effort to develop relationships with influencers. Yet, it pays off in the long run when you’re able to reap the benefits from their work.
The key here is finding a relationship that’s beneficial for both your brand and the influencer by creating a mutually profitable experience.
CadenceSEO Knows the Major Influencers of Organic Search Rankings
CadenceSEO knows that your website’s long-term success depends heavily on boosting organic search rankings. Our team has experience helping companies reach their goals when it comes to influencer marketing for SEO.
We offer our expertise with premium optimization services at affordable rates. Our team consists of experts who have experience helping companies reach their goals when it comes to driving high-converting traffic from Google searches.
Do you need help finding influencers for your digital marketing strategy? Contact us here at CadenceSEO for more information.
