Mobile SEO vs Desktop SEO: How Do They Differ?
As mobile technology advances, consumers increasingly turn to devices like smartphones and tablets to manage their searches for products and services. As of 2021, mobile devices have accounted for an estimated 63% of organic search engine visits. That’s a dramatic jump from the mere 28% of organic search engine visits mobile devices commanded when they […]
Exploring Affordable Enterprise SEO Services
$20,000 a month for enterprise SEO services? The search for affordable enterprise SEO services can be heartbreaking. The jaw-dropping charges may cause brands with enterprise websites to defer to standard SEO services. Unfortunately, regular SEO strategies aren’t nearly as effective on an enterprise-grade website. That may partly explain why some agencies charge a premium for […]
B2B SEO vs B2C: What Are The Differences?
The B2B and B2C markets are often treated as one and the same, but the differences between them are significant. If you’re currently operating in either space, it’s important to understand these distinctions so you can maximize your return on investment on SEO campaigns designed for each category. What is B2B SEO? B2B SEO is […]
SEO Optimization: Are Videos The Future?
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]
How Can Digital PR Help Create Brand Awareness?
Digital PR to Create Brand Awareness Digital PR marketing refers to a digital marketing tactic involving sharing an online press release (PR). While traditional press releases often gained traction thanks to their spread in an industry magazine and via various new channels, today’s press releases have gone almost completely digital. What Exactly is Digital PR? […]
Your Quick Guide to B2B Demand Generation
Your digital marketing efforts are vital to continue filling your sales funnel and building essential relationships with your current customers. While your current digital marketing strategy likely focuses heavily on various lead generation tactics, you may be neglecting one very important piece of the puzzle: B2B demand generation. What is B2B Demand Generation? When you […]
What are Page Optimizations?
Page optimizations are the steps you take towards making a webpage rank higher in search engine results. For example, you just learned how to use keywords in your web pages and their content—this is all optimizing your pages and website, both in the eyes of Google and in your customers. Page optimization is not just […]
SEO Web Design: How Does Web Design Affect SEO?
SEO web design is a term that gets thrown around a lot. You might hear it from your boss or client about the new website you are creating for them, or you might hear it from your developer who is tasked with creating the perfect website for SEO purposes. But what does SEO web design […]
Just How to Run An SEO Campaign
The biggest SEO myth is that search engine optimization does not matter. As a cornerstone of digital marketing, SEO is fundamental for improving search engine rankings and increasing organic traffic. In fact, 70% of marketers think that SEO is more effective than PPC. However, for your SEO efforts to pay off, you’ll need an effective […]
Keyword Research Checklist: 6 Steps to Keyword Research for Your Blog
With over 500 million blogs vying for a reader’s attention, how can you expect to stand out from the crowd? The answer is simple: You need to invest in keyword research for your blog. Including a keyword research checklist in your digital marketing strategy can help you quickly organize your approach and connect you with […]