What is Ongoing SEO?
Regarding a digital marketing strategy, search engine optimization (SEO) isn’t a “one-and-done” approach. Keeping an enterprise visible and engaging to a target audience takes constant adjusting. Ongoing SEO is a vital component of digital marketing that ensures a website remains visible and competitive within search engine results pages (SERPs). It’s a continuous process of optimization […]
Site Not Showing Up on Google – What Do I Do?
Google is the most powerful search engine on the planet, with a market share of approximately 92% as of January 2024. It’s the search engine most consumers use to find the solutions to their problems, and it’s the one that most businesses use to deploy their search engine optimization (SEO) digital marketing strategies. With Google’s […]
Organic Traffic vs Direct Traffic: What is the Difference?
Analyzing traffic data is a great way to gauge how your search engine optimization (SEO) digital marketing strategy works. However, not all traffic is the same. Understanding the nuances between organic and direct traffic is crucial for website owners and digital marketers striving to optimize their online presence and effectively engage with their target audience. […]
SEO Site Migration Gone Wrong? How to Recover Your Lost Traffic
SEO site migration is a crucial process for any business looking to update or change their website’s platform, structure, or site location. Whether your end goal is to improve site performance or enhance user experience, the migration process can sometimes negatively impact your SEO efforts and organic traffic. If you find yourself in a situation […]
Your Guide to Writing a Health Guest Post That Gets Published
Guest posting is an effective digital marketing strategy that can help you raise brand awareness, build brand authority, and connect you to new audiences. By reaching beyond your website, you put your digital marketing approach on the offense, seeking out consumers outside your normal marketing stomping grounds. With health guest posts, there are several ways […]
How to Convert Blog Traffic to Leads: 7 Essential Tips
Since Google’s main priority is to answer search intent with high-quality content, you can’t afford to neglect content marketing. It’s the catalyst for boosting your brand’s organic traffic and ranking higher in search engine result pages (SERPs). By regularly creating informative content, you can position your brand as a thought leader in the industry and […]
Semantic SEO: What is It & How To Utilize It
In the early days of search engine optimization (SEO), crawlers only evaluated keywords to rank topics in search engine results pages (SERPs). That means if a user entered a keyword such as “electric bike benefits” into a search engine, crawlers would look for any content containing it. While that sounds helpful, it doesn’t go deep […]
7 Common SEO Myths, Debunked!
Search Engine Optimization (SEO) is a dynamic and ever-evolving field that plays a crucial role in the online success of businesses. However, with the constant changes in search engine algorithms and the influx of misinformation, several myths about SEO have emerged. In this article, we’ll debunk seven common SEO myths to help you navigate the […]
What is keyword research?
Keyword research is the process of finding the best keywords to optimize your content with. While it’s a relatively straightforward process, it does take some time and effort to get your strategy up and running. However, when you finally have your keywords in place, it will lead to an increase in your content’s visibility and […]
Marketing for Health Coaches: 3 Steps Towards Brand Visibility
Consumers are prioritizing their health and wellness now more than ever before, which has created a high demand for the guidance of health coaches. However, with overwhelming consumer interest, an incredibly competitive marketplace for health coaches now exists. You may have some wonderful health services to offer, but if health-conscious consumers don’t know you’re out […]
