While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy. Your content may be insightful, your backlinks may have high authority, but your pages won’t…
The meta description may just be a snippet of information, but it is essential for on-page SEO. While meta descriptions don’t necessarily help with rankings, they can surely help with click-through rates if they are informative and compelling. After all,…
Since SEO is considered a cornerstone of digital marketing, SEO KPIs (key performance indicators) should be always treated as a priority. Too often, we fail to track our progress, but how else can we prove that the implemented SEO practices…
Most of the time, when you think about SEO, your mind likely focuses on keywords and backlinks. While these two aspects are crucial for ranking well in search engines, there’s a lot more that needs to be considered when optimizing…
We might be going on and on about creating content for humans, not for search engines, but this should truly be your utmost priority when producing content. In fact, when applying a user-centric approach to your content marketing strategy and…
In this ever-changing world, where people are constantly on the go, the ubiquity of mobile searches cannot be ignored anymore. Neither can mobile SEO. Did you know that approximately half of the global website traffic is generated by mobile devices?…
The never-ending quantity versus quality debate also applies to search engine optimization. So, learning the differences between different SEO techniques will ensure that you are setting your website up for long-lasting results, not just for 5 minutes of fame. Originating…
Considering that small businesses have been labeled “the lifeblood of the U.S. economy”, I think it’s fair to say that they should receive the attention they deserve. That being said, small businesses would benefit from increased visibility, and what better…
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into…
If you’re a small business owner or marketing professional, chances are you’ve been asking yourself this question: Why doesn’t my business show up on google? Well, it’s not as simple as you think. Google is the most powerful search engine…
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