The SEO Focus Shift: Thriving in a Search and AI Discovery World

Smartphone with Google logo and AI symbol

The search world has never been short on drama. Every new Google core update, every shiny AI tool, every LinkedIn hot take about “the death of SEO” gets the rumor mill spinning. And yet, here we are. SEO isn’t dead. It’s not even limping. But it is shifting in ways we can’t ignore. The truth? […]