Author: Joe Collins

Joe Collins

Digital marketing leader with 10+ years’ experience driving growth for B2B, B2C, SaaS, eCommerce, and SMB brands.

zero-click searches

SEO Advice

Why Does Showing Up for Zero-Click Searches Matter?

Man working with LLM interface

AI

LLMs Aren’t Taking Over SEO – They are Co-opting It

IT specialist working on digital tablet

AI

How Will Pay Per Crawl Affect SEO?

AI Content drawing

AI

Is the Em Dash A Real Telltale Sign of AI?

Search Engine Marketing Business Strategy

SEO Advice

What is Search Engine Marketing (SEM)?