Guest posting is an effective digital marketing strategy that can help you raise brand awareness, build brand authority, and connect you to new audiences. By reaching beyond your website, you put your digital marketing approach on the offense, seeking out consumers outside your normal marketing stomping grounds. With health guest posts, there are several ways to create content, pitch it to high-authority sites, publish it, and gain greater visibility.
What is a Health Guest Post?
Content creation is a vital part of any viable digital marketing strategy. While most enterprises write posts for their website, guest posting on other sites is another excellent way to increase brand awareness. Essentially, a health guest post is an article written for another website in the health and wellness industry. A reader’s confidence in the value and authority of the content increases when a website invites a new author onto their blog since they are an expert on the topic and can offer a valuable perspective. As you prepare to extend content to other websites, be mindful of which sites you attach your name to. The entire goal of guest posting, regardless of industry, is to build your authoritative voice and external linking strategy. The process looks something like this:
You research industry/niche blogs already performing well and list potential people to contact.
You pitch your idea to the right individuals, such as the head of marketing or the marketing team lead.
If your pitch is accepted, you write a full, data-backed piece of content that provides your audience with relevant, valuable information.
While writing, you’ll optimize the piece as you would for your own site, including linking back to your site when applicable. Remember, the purpose is to prove your expertise in the area, not to promote yourself or your products/services directly.
Why Write Health Guest Posts?
Writing a health guest post is a great way to grow your brand. It’s a wonderful search engine optimization (SEO) strategy for creating greater visibility for your product or services. Here are a few benefits of a health blog guest post:
It helps you find new audiences
It helps establish you as an industry authority
Increases traffic to your site
Increases SERPs
Builds relationships within the industry
4 Helpful Tips to Writing Health Guest Posts
If you’re not quite sure how to approach health guest post writing, then you’ll want to keep the following four tips in mind:
Conduct Thorough Market Research
Before starting the writing or pitching process, you must conduct thorough market research. Valuable data and information will help you identify new and upcoming trends, discover gaps in the industry, and clarify problems that consumers are looking to solve. Market research will also give you an idea of which high-authority websites to pitch. Reputable brands are only interested in adding guest posts that provide value for their business and customers. With relevant information from your market research, outside sites may be highly interested in your post.
Write with Your Unique Voice
Using your voice and personality is okay. While it isn’t necessary to match the exact persona of the host site, it’s a good idea to be mindful of the brand’s tone. (Yes, there is a difference.) For instance, the preferred tone may be more conversational vs educational or instructive. The persona you choose for your piece may be light-hearted and fun vs matter-of-fact. Think of it this way: How you talk to people in different areas of your life changes from one person to the next. You’re still you, but your tone may differ between a friend, co-worker, or stranger. Using your unique voice can help to establish you as an authoritative figure on the guest health post topic.
Include Relevant Backlinks to Other Sources
Include authoritative backlinks to substantiate your claims when writing your health guest blog. A backlink is a link to another website. Authoritative backlinks are trusted sources.
They take you to sites that have strong domain authority. In other words, they rank high in search engine results pages (SERPs). Through your authoritative backlinks, users should be able to obtain one or more of the following:
Valuable statistics
Clear definitions relevant to the topic
Expanded explanations on areas briefly touched on
Helpful services or products
Remember, the goal is to prove you are an authoritative voice wanting to share information with others. When you’re guest posting on someone else’s blog, you’re attending to their brand and their audience’s needs—not your own. The more trustworthy you appear, the more authoritative you become, encouraging readers to seek you out later for your expertise.
Always Proofread Before You Submit
Proofreading should be a regular practice; however, it becomes imperative when you’re writing a guest post for another person’s website. Not only do you want to make sure you’re creating publish-ready content to maintain your professional relationship, but you also want to do everything you can to maintain an expert voice. Even the smallest of errors can stand out. When you’re trying to build authority, those little mistakes can cause significant damage to your reputation.
Adding Guest Blog Posts to Your Digital Marketing Strategy
Developing a successful digital marketing strategy means considering and incorporating multiple strategies into your game plan. If you aren’t quite sure how to add health guest posting into your digital marketing strategy, let CadenceSEO guide you. CadenceSEO is a full-service digital marketing agency that helps businesses grow their online presence. We offer efficient and affordable digital marketing packages for companies of all sizes. Contact us today to learn how our SEO nerds can support you best!
