Did you know that over half of today’s internet traffic is now coming from mobile devices? Or that consumers spend approximately 46% of all emails are opened on smartphones? The average consumer now spends an average of 4.2 hours a day on their phone using various apps. That doesn’t even account for time simply browsing the internet or researching for one reason or another.
With over 5.20 billion unique mobile internet users globally, having a mobile content marketing strategy is simply non-negotiable anymore.
The question is: how do you create one?
A mobile content marketing strategy is more than just a blog post or a YouTube video. It’s an organic blend of content that will help you better connect with your audience and ultimately drive more traffic to your website. It’s about creating a seamless experience across all of your channels.
What is a Mobile Content Marketing Strategy?
A mobile content marketing strategy is a strategic approach to creating content that will attract and convert your audience on mobile. It’s about providing a seamless user experience that is easy to navigate and engaging for your audience.
The key difference between a standard content marketing strategy and a mobile content strategy? Your content is optimized for mobile devices.
Your 7-Step Guide to Creating a Mobile Content Marketing Strategy
There’s no one-size-fits-all approach to creating a mobile content marketing strategy. Every business has a different audience and different goals. What works for one business may not necessarily work for another.
With that said, there are some basic steps you should follow when creating a mobile content marketing strategy.
1. Create a Content Marketing Strategy Roadmap
Creating a roadmap for your strategy will help you better understand the big picture of your strategy.
The roadmap will act as a guide for you to follow when creating your content marketing strategy. It will also help ensure that you’re always staying on track.
2. Understand Your Audience
As a content marketer, you’re not creating content for the sake of creating content. You’re creating content to attract and convert a specific audience.
Understanding your audience will help you better understand what they like to consume, what they’re interested in, and how you can best reach them.
3. Understand Your Competition
You need to know what your competition is doing right and what they’re doing wrong. You need to know what they’re doing and how you can do it better.
The best way to get to know your competition is by either conducting or investing in a competitive analysis, which will tell you everything you need to know about what works for them, what doesn’t, and what gaps you may be able to take advantage of.
4. Define Your Goals
Set up specific, measurable, achievable, realistic, and timely (SMART) goals to help you outline each goal in explicit detail – ensuring that you don’t leave any detail out.
The goals you set up should align with your roadmap. If not, then you need to go back and adjust your roadmap to better align with your goals.
5. Start Creating Content
Once you have all the necessary background information ready and outlined, it’s time to start creating content! It’s vital to understand that mobile content is slightly different from your traditional content.
Think about it. You don’t want to scroll through an entire 1000+ word blog on your mobile screen. Instead, you’ll want to consider using:
- Shorter, hyper-focused content that gets right to the point.
- Video content that can break down the information for your audience without them having to scroll.
- Include navigational links at the start of a piece so that readers can get right to the information they need.
6. Distribute Your Content
Once your mobile content is created and optimized properly, it’s time to start the distribution process! From social media to email newsletters – this content can be used on any of your mobile-friendly platforms.
7. Analyze Your Progress
Finally, you’ll want to analyze the progress of your mobile content marketing strategy. You need to know what’s working for you and what’s not. With that information, you can adjust your strategy and create better content in the future.
Content Marketing Done Right with CadenceSEO
As a content marketer, you need to think about your target audience and their behavior. If you want to reach them and convert them, you need to get creative with reaching them.
At CadenceSEO, we take a user-centric approach to content marketing. We focus on helping you create content that will appeal to your audience – regardless of where they’re consuming it.