Video content marketing is an effective form of content marketing because it is shareable, entertaining, and informative. When you develop content that resonates well with your target audience, they will be more likely to share it with their network. This will then expand your reach and expose your brand to an entirely new audience.
Video content is also extremely versatile and can be tailored to fit any form or function of content marketing. From product demonstrations to behind-the-scenes footage, a video content format will work for your brand.
Consider These 16 Types of Content Marketing Videos
With research showing that video will make up approximately 82% of all consumer internet traffic by 2022, it’s essential to find what works for your brand now. Video content doesn’t have to be the standard tutorial or message from the CEO.
If you need some ideas of different types of content marketing videos that could help you better engage your audience, then start here:
1. Branded Videos
Branded videos can showcase your brand through a series of videos that share your story. You might want to focus on your products, services, or culture.
2. Animated Videos
Animated videos are a fun way to create a story that gets your audience engaged. This type of video content marketing is great for appealing to a younger audience and getting your brand into a fun, lighthearted tone.
3. 360° Video Experience
A 360° video experience can bring your audience into the world of your brand. Whether you want to take them behind the scenes or give them a look at your product from every angle, this type of content marketing video will help you bring your brand to life.
4. Product Reviews/Customer Testimonials
Whether you have a product you’re trying to sell or create more brand awareness, customer product reviews and testimonials are a great way to achieve your goal. Not only will the reviews and testimonials help convince customers to buy your product, but they will also encourage more people to trust your brand.
5. Live Stream Q & A
A live stream Q & A lets you interact with your audience on a more personal level. This will allow you to build a stronger relationship with your audience and help you better understand your target audience.
6. Video Emails
Video emails can inspire your audience to take action and drive more engagement. This type of video content can be used to promote sales, special offers, and more.
7. Unboxing Videos
Unboxing videos are a fun and entertaining way to show the world what your product looks like. This type of content marketing video is great for showcasing your brand’s personality and for giving your audience a sneak peek of what they can expect when they purchase your product.
8. Social Media Stories
Social media stories are a fun video content format that you can use to share your day-to-day activities with your audience. These videos are short and sweet, making them a good video content format to get people excited about your brand.
Trailers and teasers can build anticipation for your product. They are short and sweet, and they get people interested in what you have to offer.
10. Event Videos
Event videos allow you to share your experience with your audience. Whether you’re sharing a live stream of your event or highlighting some of your favorite moments, this is an excellent way to bring your audience into your world.
11. 101 Videos
A 101 video lets you share your knowledge with your audience. These videos are typically short and sweet and often explain a specific process or offer tips and tricks.
12. DIY Videos
A DIY video shows your audience how to do something. These videos are typically short and to the point, making them a great way to educate your audience.
13. Video Public Service Announcements (PSAs)
Video PSAs lets you share your message with your audience. These videos typically have a call-to-action at the end and can be a way to educate and inform.
14. Customer Appreciation Videos
With customer appreciation videos, you can show your audience how much you appreciate their loyalty. These videos are great for thanking your customers and encouraging them to continue to support your brand.
15. Personalized Videos
Personalized videos can get your audience involved with your brand. These videos can be used to engage your audience on a more one-on-one, personal level.
16. FAQ Videos
FAQ videos can help your audience better understand your brand. These videos allow you to create a database of frequently asked questions that you can then use to better educate your audience.
Create an Effective Video Content Marketing Strategy Today
When amping up your digital marketing strategy for today’s consumers, you need to be using methods that help you stand out from the rest. Video content marketing can do just that!
Have questions? Let the team at CadenceSEO help! Contact us today for more information.