How Google AI Overviews Are Going to Affect SEO & What You Can Do About It
Google AI Overviews have rapidly expanded globally since their launch, fundamentally changing how people interact with search results. If you’re still optimizing for traditional search rankings without considering AI Overviews, you’re planning your SEO strategy for 2020 while competing in 2025. Google AI Overviews represent the most significant shift in search visibility since featured snippets. […]
The Instagram Maps Update Every Local Business Should Know About
Hear me out. I know this might feel like a stretch unless you’re around my age (which I don’t like alluding to), but think Foursquare launching at SXSW old. Check-in apps were a thing back in the day. And a good thing, too, especially for the small local businesses I worked with. They raked in […]
The SEO Focus Shift: Thriving in a Search and AI Discovery World
The search world has never been short on drama. Every new Google core update, every shiny AI tool, every LinkedIn hot take about “the death of SEO” gets the rumor mill spinning. And yet, here we are. SEO isn’t dead. It’s not even limping. But it is shifting in ways we can’t ignore. The truth? […]
With August’s ChatGPT 5 Release, SEO is More Important Than Ever
The SEO obituary writers have been busy for years. Every new Google update, every AI release, every whispered “shift in the algorithm” gets them reaching for the funeral playlist. And yet…here we are, delivering stellar SEO results. We’ve seen every trend, anticipated many of them, and kept our same, measured calm along the way. While […]
What Is LLM Optimization? Your Essential Guide to the Next Era of SEO
Digital marketing is experiencing a seismic shift. This transformation isn’t just changing how people find information; it’s fundamentally reshaping how businesses must approach visibility and discoverability online. By 2027, an estimated 90 million US adults will use AI as their primary search method—a staggering 592% increase from the 13 million who relied on AI search […]
Common AI Words and Phrases to Avoid in Content Creation
The rise of AI content creation tools has transformed how businesses approach digital marketing, but it’s also created a new challenge: AI-generated content often sounds robotic and formulaic. When every website uses the same AI tools with similar prompts, the result is a digital landscape flooded with identical phrases like “dive into,” “unlock the potential,” […]
What Are the Key Differences Between Traditional SEO and Search Everywhere Optimization?
The digital marketing landscape is experiencing a seismic shift. While 78% of businesses rely primarily on traditional Google-focused SEO strategies, consumer search behavior has changed. Today’s users conduct searches across TikTok for product discovery, use ChatGPT for research, browse LinkedIn for professional insights, and turn to voice assistants for quick answers. This evolution has led […]
How Long Does SEO Take to Show Results?
Search Engine Optimization (SEO) is a pivotal strategy for driving organic traffic and improving visibility on search engines like Google. However, one of the most common questions businesses ask is: How long does it take for SEO to deliver results? SEO requires patience, consistency, and a well-planned approach. It’s not about achieving instant visibility but […]
Above the Fold Content SEO: Your Helpful Guide
In the early days of search engine optimization (SEO) and digital content creation, the term “above the fold” was used quite a bit. This newspaper concept—where important stories appeared on the visible top half of folded papers—translated seamlessly to web design. While search engines have evolved in how they evaluate this content, understanding above the […]
SEO Over Optimization: Is it a Bad Idea?
You’ve been putting in the work, diligently optimizing your website for search engines. You’ve researched keywords, built backlinks, and structured your content for maximum visibility. But despite your best efforts, your rankings aren’t improving — they might even be dropping. The culprit? You could be overdoing it with SEO. Many businesses fall into the trap […]