To rank on the major large language models (LLMs) consumers are using today, including ChatGPT, Gemini, Claude, and Perplexity, businesses need to tailor their content and SEO strategies to how each platform discovers and prioritizes content. What helps you show up on one may not work the same way on another. Below, we break down each platform with practical tips to help your business get discovered.
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ChatGPT is a popular tool for quick information, product recommendations, and general research. Appearing in ChatGPT’s responses can enhance your brand visibility and attract more customers.
Claim Business Profiles: ChatGPT pulls data from review sites like Trustpilot, Clutch, and G2. Make sure your business profiles are active, complete, and regularly updated.
Focus on Quality Content: ChatGPT favors content from authoritative sources. Publish informative articles, blog posts, and reviews that offer real value to users.
Encourage Reviews: Customer feedback is crucial. The more reviews you receive on trusted platforms, the higher the chance ChatGPT will feature your brand.
ChatGPT is a dominant force in the world of LLMs, with approximately 810 million active users each month. Optimizing for ChatGPT ensures you stay visible to the massive number of users relying on it for answers.
Formerly Bard, Google’s LLM has been renamed as Gemini. Google’s Gemini is another major LLM transforming search. Ranking on Gemini means leveraging Google’s vast ecosystem to amplify your online presence.
Optimize Google My Business: Like Google Search, Gemini uses Google My Business (GMB) profiles for business information.
Apply SEO Best Practices: Standard SEO techniques, using the right keywords, structured data, and generating backlinks, are essential to improving your rank on Gemini.
Create YouTube Videos: YouTube is owned by Google, so creating high-quality video content around valuable topics for your target audience can really boost your presence among Gemini’s 346 million monthly active users.
For further insights, read our blog, Gemini/Bard SEO: How to Show Up on Google’s Gemini as a Business.
Gemini’s connection to Google Search gives it a massive reach. Optimizing for Gemini can improve your presence in traditional search results and Gemini’s AI-driven responses.
Claude, developed by Anthropic, is one of the fastest-growing AI assistants. Its web search is powered by Brave Search, and it cites sources directly in its responses with clickable links.
Optimize for Brave Search: Claude pulls its web results from Brave’s independent index, not Google or Bing. Make sure your site is crawlable by Brave and test your key queries at search.brave.com to confirm your pages appear.
Publish Original, Structured Content: Claude is instructed to favor original sources, such as company blogs and research, over content aggregators. Format your pages with clear headings, Q&A sections, and quotable details like pricing, specs, and comparisons that Claude can easily extract and cite.
Keep Content Current: Claude prioritizes fresh content for fast-moving topics. Include visible publication dates and update your pages regularly with new data or insights to stay relevant in Claude’s search results.
For a deeper dive into Claude rankings, read our guide, How to Show Up on Claude.
With 11 million active monthly users and growing fast, Claude’s citation-based responses give businesses a direct link back to their site from within the AI’s answer. With Brave Search powering its results, Claude offers a distinct visibility opportunity separate from Google and Bing. Brands that optimize early have a chance to earn citations in a space where most competitors haven’t started.
Perplexity is an AI-powered answer engine built around real-time web retrieval and cited sources. Its multi-model system layers deeper reasoning on top of retrieval, producing well-sourced citations and more thorough responses. For businesses, showing up in Perplexity’s responses means being selected as a trusted, citable source.
Publish Authoritative, Source-Worthy Content: Focus on creating in-depth resources that answer real questions with verified data and original insights.
Optimize Your Technical SEO: A fast, mobile-friendly website with clean code, schema markup, and a well-maintained sitemap makes it easier for Perplexity’s crawlers to discover and interpret your content. Including multimedia like original graphics, videos, and infographics with descriptive alt text can also improve your chances of being featured.
Structure Content for AI Readability: Use clear heading hierarchies, concise paragraphs, and direct answers near the top of your pages.
Learn more by reading our blog, How to Show Up on Perplexity.
Perplexity’s user base has grown rapidly, with over 45 million monthly active users and more than 780 million queries processed per month. As more people turn to AI answer engines instead of traditional search, businesses that optimize for Perplexity now will have a significant advantage over competitors who wait.
ChatGPT, Gemini, Claude, and Perplexity are becoming go-to tools for finding answers, comparing options, and making decisions. Showing up in those responses gives your business a powerful new way to reach your audience. Our team at CadenceSEO helps businesses build visibility across these major LLM platforms with strategies tailored to how each one discovers and prioritizes content. Schedule your free strategy session today, and let’s map out a generative engine optimization (GEO) strategy built around your business goals.
As LLMs continue to influence search patterns, optimizing for them is crucial for maintaining a competitive edge. At Cadence SEO, we specialize in helping businesses rank on major LLM platforms like ChatGPT, Gemini, and more. Contact us today for a free consultation to develop a tailored LLM SEO strategy and ensure your brand stays visible.
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