5 Reasons Why Your Website Might Not Be Showing in Google

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If you’re a small business owner or marketing professional, chances are you’ve been asking yourself this question: Why doesn’t my business show up on Google? Well, it’s not as simple as you think. Google is the most powerful search engine on the planet, with a market share of approximately 88% as of June 2021. It’s […]

Semantic SEO: What is It & How To Utilize It

What is semantic seo

In the early days of search engine optimization (SEO), crawlers only evaluated keywords to rank topics in search engine results pages (SERPs). That means if a user entered a keyword such as “electric bike benefits” into a search engine, crawlers would look for any content containing it. While that sounds helpful, it doesn’t go deep […]

Top 3 Benefits of Using the Google Search Console

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Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites […]

Local SEO versus Global SEO

local vs global seo

Search engine optimization (SEO) plays a critical role in the digital marketing of an enterprise’s products or services. It helps increase a brand’s visibility, rank higher in search engine results pages (SERPs), and draw traffic to their website. However, SEO is not one-size-fits-all for companies competing in the digital marketplace. Each business has its distinct […]

How to Optimize Content for SEO

SEO with a magnifying glass

Optimizing your website’s content for SEO can seem like a daunting task, especially if you’re just starting out. But don’t worry! By the end of this guide, you’ll have a firm grasp of some of the most effective strategies you can use to improve your SEO ranking. Let’s dive in! Identify Keywords to Maximize SEO […]

When to expect to see SEO results?

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Search engine optimization (SEO) is a powerful tool for any business looking to improve its online presence and gain more visibility. However, many people wonder how long it takes to see results from SEO efforts. While it would be great if there were a straightforward answer, the truth is that the timeline for seeing SEO […]

11 Common SEO Mistakes & How to Fix Them

Common SEO Mistakes & How to Fix Them

While many online articles show you how to improve your SEO performance, the common SEO mistakes you should avoid are often forgotten. Below, we will discuss the most common SEO mistakes and provide solutions to help improve your website performance. Common SEO Mistakes to Avoid 1: Not having an SEO strategy in place 2: Ignoring […]

What is SEO Guarantee & Why It Should Be Avoided

What is SEO Guarantee

If you’re an entrepreneur looking to invest in your business’s online presence, you’ve probably heard the phrase “SEO Guarantee.” But what exactly does that mean? It sounds like it might be a worthwhile venture, but don’t take the bait! SEO guarantees don’t do much for your site’s ranking. In fact, they can hurt your rankings […]

What Is A Canonical?

canonical tag

Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially, canonical URLs are the solution […]