Blogging is a fantastic way to boost your overall SEO efforts. Blogs create keyword-relevant content, which helps search engines understand your site better and rank it higher in the SERPs. Blogging also helps you generate more backlinks to your website, which are a huge part of Google’s algorithm. And finally, blogging increases dwell time on your website—the longer users spend on your site, the better chance they’ll have at seeing an ad or clicking through to another page with helpful product info.
However: not all bloggers are SEO experts (nor do they need to be). The best way to get started with blogging for SEO is by doing some research and experimenting with different types of blog posts until you find what works best for you. We’ve compiled some helpful tips to help you get started.
Blogging provides value for your potential customer
One of the biggest reasons why blog content works for SEO is because it provides value to your potential customer. Blogging gives you a chance to show off your expertise and share tips and tricks with readers, which can increase brand loyalty.
Ensure that each blog post has an audience in mind, and write accordingly. If you’re writing for your own business, then make sure you’re creating content that’s relevant to your brand and target market. The more often customers visit your blog, the more likely they are to buy from you in the future—and since Google loves fresh content, there’s no better way to deliver new material than by blogging about it!
Blogging helps you generate more keyword-relevant content
Blogging helps you generate more keyword-relevant content. One way to do this is by creating new blog posts that bring value to your audience, using relevant keywords.
This will help you build your website’s authority, which is a crucial part of having an effective SEO strategy. The more relevant content you have, the better off you’ll be.
By posting blog posts on a regular basis, you can ensure that the search engines are constantly being fed with fresh, brand new information about what your business does. This will help them understand exactly what it is that you do and how they might be able to help their customers find out more about it!
Blogging can help you get backlinks to your website
Backlinks are a great way to improve your SEO. If you want your articles to rank high in Google search results, then you will need backlinks from other websites. High-quality backlinks are a key factor in determining where websites fall on the search engine rankings list.
As your articles get shared around the internet, they will also be shared on other sites and blogs where people can comment. When people comment on your article, they will leave a link to the site where they commented. As more and more people share your content and it gets shared by other websites or blogs, you will start building up backlinks for your website.
If you write quality content that people share on social media, then other bloggers may link their posts to yours. You can also ask for links if someone mentions one of your articles in their blog post. Again, the goal is for both parties benefit – they get more traffic while helping promote or inform readers about something they’re passionate about.
Blogs can help you increase dwell time on your site
The second SEO benefit of blogging is increasing dwell time, which is the amount of time users spend on your site. Increased dwell time can help your site rank better in search results. Blogs, by nature, encourage users to stay longer because they are usually more robust and informative than other pages on a website.
Blogging can also help you engage with readers—you can ask them questions or share news about upcoming events that will make them want to return again and again.
Blogs can increase brand awareness
The third SEO benefit of blogging is that it can help you increase social media shares. If you have a blog, it makes sense to use it as a tool to promote your other content. You can link back to your homepage, social media profiles and other pages on your site from each post.
When people share your blog posts via social media, they’re also sending traffic back to those pages. Blogging can help you build your brand identity. It’s important to have a strong online presence, and blogging is one way to do that.
Blogging can help with SEO but it’s only one part of the bigger process
Blogging is a great way to get more eyeballs on your website, but it’s only one part of the bigger process. To be successful at SEO, you need to do keyword research, create content and optimize it for search engines. You also need to build links and get traffic from other websites (i.e., “backlinks”). A blog can help with some of these steps but not all of them.
There is no question that a blog can help with SEO. Blogging is an effective way to build backlinks and get more traffic from other websites. However, blogging doesn’t do all the work for you—you need to take advantage of the opportunities it presents. In order for your blog post to rank well in search engines such as Google, you’ll need a lot more than just good writing—you’ll need strong SEO skills.
Cadence is here to help. We provide free site audits to help you identify opportunities to improve your SEO, and we offer a wide range of services to help you develop your blog and website so that they’re optimized for search engines. We have experience working with companies in many different industries, including ecommerce, real estate, construction and more. If you need help with SEO or blogging, feel free to contact us today for a free consultation.