Multiple Location SEO: How To Optimize SEO For Multiple Locations

Brand visibility

Search engine optimization (SEO) is a technique for improving the volume or quality of traffic to a website from search engines via “natural” or unbranded search results. According to industry estimates, 80% of all consumer clicks go to organic listings on the first page of Google results. That’s why it’s so important to optimize your […]

SEO Experimentation: How To Run SEO Experiments

Running a Successful SEO Experiment

Have you ever felt like you were in the dark when making SEO-related changes to your website? You can try to make sense of it without data, but what if you could turn on the lights?   Enter SEO experimentation. SEO experiments are a great way to illuminate what works and what doesn’t regarding SEO. They’re […]

SEO Subdomain vs. Subdirectory: Which is the Better Option for SEO?

Subdomain or Subdirectory? Cadence SEO

When it comes to optimizing your website for technical SEO purposes, there are a lot of different things that you need to consider. One of those things is whether you want to use a subdomain or subdirectory for your site.  There are many debates about whether or not to use a subdomain or a subdirectory […]

Global SEO: Definition, Importance, & Best Practices

Global SEO can be a complex, time-consuming process that requires specialized knowledge and experience. It’s a challenge to do right, but the payoff is enormous: global SEO can help you get found by your target audience in countries all over the world, which means that your brand can grow and thrive even if you don’t […]

5 SEO Goals You Should Set For Your Website

SEO is a complicated process that requires every bit of your attention to be paid. While there are no shortcuts, we provide tips on setting your SEO goals at the beginning of your campaign so you can achieve better results. Setting small, achievable SEO goals is critical for success. What are SEO goals? SEO goals […]

The Importance of a Site Migration SEO Checklist

SEO Technical Migration

Table of Contents What is a Site Migration SEO checklist? How can a Site Migration Affect SEO? Thirteen Items To Add To Your Site Migration SEO Checklist Pre-Migration Migration Day Post Migration Migrating your site to a new domain is one of the most important things you can do for your business, but it’s also […]

SEO vs. PPC: Which Is Best For Your Business?

SEO vs PPC featured

Your business is a complex entity involving more than just your products or services. You also have to get people interested in those products and services. The best way to do this is through digital marketing. Of course, there are two main types of digital marketing: paid search engine optimization (PPC) and organic search engine […]

The Benefits of Hiring a Technical SEO Consultant

There are many benefits of hiring a technical SEO consultant. As your business evolves and grows, you need to make sure you’re not missing opportunities that could help you reach your goals. And one way to do this is by ensuring that your web pages have all the correct information for search engines to rank […]