How to Do an SEO Audit in 5 Steps
An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]
How to Use Google Trends for SEO: 6 Pro Tips
Leveraging the power of Google Trends is like discovering a treasure trove of SEO insights that can elevate your digital presence. This robust tool tracks the pulse of global search behavior and equips you with the strategic data needed to adapt to your audience’s ever-changing interests. Whether crafting high-quality content or fine-tuning your digital marketing […]
Are SEO Services Worth It?
Finding an effective way to stand out in a crowded digital market can be daunting—unless you harness the power of search engine optimization (SEO) services. With SEO services, enterprises can map out a clear path to building a strong digital presence. After all, SEO is not some great mystery. There’s a rhyme and reason for […]
What is Cloaking in SEO & Why Should it be Avoided?
Search engine optimization (SEO) is a critical aspect of digital marketing that enhances website visibility and traffic through organic search results. However, not all SEO practices are ethically sound or created equal. While black hat techniques like cloaking can give you a shortcut to the top of search engine results pages (SERPs), they could also […]
Do Internal Links Help SEO?
Search engine optimization (SEO) is a vital practice for improving the visibility and ranking of a website in search engine results pages (SERPs). Among the various digital marketing strategies employed in SEO, internal linking is one of the most important yet often overlooked elements. Internal links are hyperlinks that point to other pages within the […]
What is Keyword Research: A Beginner’s Guide
Keyword research is pivotal for anyone looking to improve their online visibility and engagement. It’s not just about finding popular terms; it’s about understanding the queries and needs of your audience. As online competition becomes tougher, the ability to optimize your content with the right keywords can set you apart. This beginner’s guide demystifies keyword […]
How Underperforming Content Hurts SEO and What to Do
Your content is like a garden. Even if you have healthy plants producing fruit, if there is old, dead undergrowth or even overgrowth, your healthy plants will be hidden or, worse, not perform as well. Content pruning is a good solution, but why brave the proverbial thorns, bugs, and dirt? Thorough content pruning using an […]
Google Algorithm Leak 2024: Google’s Been Lying to us (pretend to be shocked)
The SEO community and broader internet are buzzing with the news of the Google Search Algorithm Leak. Internal documentation revealing Google’s proprietary ranking mechanisms has been exposed, offering what we have long expected insights into the tech giant’s search algorithms. This leak sheds light on long-debated practices and confirms several suspicions held by SEO experts. […]
Are SEO Keywords Case Sensitive?
Search engine optimization (SEO) is a crucial part of digital marketing that focuses on increasing the visibility of websites and their content on search engine results pages (SERPs). One fundamental aspect of SEO is the use of keywords. When users enter terms or phrases into search engines to find what they’re looking for, they use […]
How is Ranking Different When Comparing PPC vs SEO?
The landscape of digital marketing is continuously evolving. Yet, two of the most pivotal strategies businesses utilize to boost their online presence are search engine optimization (SEO) and pay-per-click (PPC) advertising. Although both techniques aim to enhance visibility and attract traffic to a website, their mechanisms and impacts on ranking are very different. Understanding what […]
