What is a Good Keyword Difficulty Score?

Keyword research message written on wooden sign

Not every keyword is worth chasing. Some are too competitive to be realistic, while others are too obscure to bring any real traffic. Keyword difficulty scores help you tell the difference. These scores show how hard it’ll be to rank for a specific term based on who’s already ranking and how strong their content is. […]

B2B Competitor Analysis: A How-To Guide

A Guide To Performing A Competitor Analysis

What is a B2B Competitor Analysis? A competitive analysis is a vital part of building your digital marketing strategy because it tells you not only who you are working against, but what has been working for them and what hasn’t. This insight is important as it can save you quite a bit of time and resources, avoiding […]

Keyword Research Checklist: 6 Steps to Keyword Research for Your Blog

keyword research checklist

With over 500 million blogs vying for a reader’s attention, how can you expect to stand out from the crowd? The answer is simple: You need to invest in keyword research for your blog. Including a keyword research checklist in your digital marketing strategy can help you quickly organize your approach and connect you with […]