High authority backlinks can play a significant role in determining search engine optimization (SEO) rankings. When other high-quality websites link to your website with high authority backlinks, it grabs the attention of web crawlers—the automated programs that index websites and adds them to search engine results pages (SERPs). Through this recognition, enterprises can greatly improve their rankings on search engines like Google and Bing. To gain more visibility in SERPs, you’ll want to build as many high-authority backlinks as possible and include them in your SEO strategy.
What are High Authority Backlinks?
Since SERP’s algorithms are constantly changing, it can be tricky catching the attention of web crawlers. Gratefully, there are a few techniques in your SEO toolbox that you can always count on to boost your results—chief among them is backlinks. Also known as inbound links, backlinks are links outside your website that link back to your site. A backlink is a vote of confidence from an outside website to your own. When external sites choose to link back, they send a message to readers and search engines alike that the link is a valued source. When you have good backlinks, it shows up in a big way on SERPs.
For a backlink to be considered “high authority,” it must be included on a high authority website. In SEO, “website authority” measures a given domain’s strength. Domain Rating (DR) and Domain Authority (DA) are third-party metrics used to score a website’s strength on a scale of zero to a hundred. The higher the number, the higher the authority of a website. Generally, a score of 70 or higher is a good indicator of a highly-valued website. However, it’s all about relevancy. A smaller niche market may have a low DR or DA score but still be the highest in its market. The easiest way to spot authoritative websites is by seeing how high they rank in search engines among similar sites. Typically, high authority sites will only backlink to sites they view as high authority. After all, they have a reputation to uphold; consumer trust is a huge priority for high-authority websites and brands. Thanks to partnerships with high-quality websites, high-authority backlinks are an incredibly valuable, effective, and mutually beneficial tool for boosting SERP results.
How to Get High Domain Authority Backlinks
To get high domain authority backlinks, you must create valuable content that high-authority websites would find beneficial to their brand. Ideally, users should find the content engaging and informative. By meeting the needs of host brands and consumers alike, you have a wonderful opportunity to grow your brand through high domain authority backlinks.
5 Tips for Scoring High Authoritative Backlinks
While an organization can acquire high-authority backlinks in several ways, let’s look at five of the best ways to do so.
Create In-Depth Guides and Resources
Creating high-quality content is the best way to catch attention and generate traffic. It should be well-written, engaging, and offer helpful information. Including accurate, fact-driven data is key to cementing a foothold with high-authority websites. Articles based on real statistics can help prove your authority to those coveted host sites. Remember, the content needs to be valuable if a brand is going to consider using it as a high-authority backlink. Some wonderful options for content include comprehensive resources such as checklists, in-depth guides, or glossaries.
Develop Visual Content
Don’t just focus on copy and text when creating content to get high-quality backlinks. Media such as charts, infographics, and videos can also attract links from other sites. Many users prefer a more visual experience with their content. Use graphics in your posts for a more engaging experience – or you can create stunning, informative graphics that stand alone if you’re not great with words. “How To” video blogs are also a great way to draw attention, especially for users who prefer to follow by example.
Broken Links
Go on a broken link hunt in your market’s coveted high authority sites. Some links on these sites no longer point to the intended destination, resulting in a “404” error message. There are dead link checker tools you can utilize to make finding them quick and easy. Once you find one, you can contact the webmaster and offer to replace it with your content. It’s a mutually beneficial exchange: You get a high-authority backlink, and the host site gets valuable content for users instead of the dead link result.
Conduct Your Own Research
If you want to gain high-quality backlinks that are truly one-of-a-kind, consider developing pieces with original research. Seek out compelling opinion polls about products or services within your niche market. Conduct surveys, use data from your business, and produce case studies or other content focused on fresh new information not found elsewhere online. When you publish the latest stats and info in an article for others to see, another site will likely be willing to link back to you as an authority. After all, you’re the only game in town on the subject!
Guest Blogs
Many high-authority websites in your market may offer opportunities for you to guest blog on a relevant topic on their site. As a knowledgeable authority on a particular subject, your enterprise can include a high-authority backlink to your site. It also exposes your brand to a new audience on the host site.
Cadence SEO is Your #1 Resource for High Authority Backlinks
Search Engine Optimization (SEO) is the foundation for all things digital when it comes to marketing. The digital marketing space is all about consistency and determination—qualities that CadenceSEO possesses. We are a team of experienced and scrappy marketers that aren’t afraid to get their hands dirty and do whatever it takes (within the rules) to get the desired results. If you’re looking for a team that knows the proper cadence in marketing, you’ve come to the right place. We offer affordable digital marketing packages designed for companies of all sizes. With high authority backlinks and a good SEO strategy, Cadence’s team of SEO nerds can help propel your business to great heights. Contact us today to find out more! Don’t just focus on copy and text when creating content to get high-quality backlinks. Media such as charts, infographics, and videos can also attract links from other sites. Many users prefer a more visual experience with their content. Use graphics in your posts for a more engaging experience – or you can create stunning, informative graphics that stand alone if you’re not great with words. “How To” video blogs are also a great way to draw attention, especially for users who prefer to follow by example.
