If you own a business of any sort, you know just how crucial it is to set up your online presence. Not only do you need to have a user-friendly website, but you need to be taking advantage of the many online channels to help you reach your customers.
One of the most popular options for business owners is Google My Business, which lets you create and manage a business listing on Google. Even better, when you utilize the many tips to optimize your SEO with Google My Business, you become that much more accessible to your customers.
What is Google My Business?
Google My Business is a free tool that Google offers to all business owners. With this tool, you can create a business listing for your company on Google. This listing will be added to Google Maps and will also be added to Google Search.
To create a listing, you will need to verify your business location. You can do this by adding a verified phone number, a physical address, a website, photos of your business, and more.
Once you have created a listing, you will be able to manage it from your dashboard. You can add photos, verify information, and edit your listing whenever you want.
Can Google My Business Help Improve Your Search Engine Optimization Efforts?
In short, yes! Google My Business can help your SEO efforts in many ways. For one thing, it enables you to show up in Google Maps, which is a huge deal when it comes to building brand awareness and optimizing your business for local SEO.
Google My Business will also help you increase your Google rating. When people search for your business on Google, they will be able to see your rating and reviews from sites like Yelp. This is crucial since approximately 87% of consumers read online reviews for local businesses, and 79% of consumers state that they trust online reviews as much as (if not more) than a personal review from a family member or close friend.
This platform is a great way to show your customers that you are serious about your business. It can make you look more credible to potential customers, and it can also help you build your brand.
4 Tips to Improve Your SEO with Google My Business
Once you have set up your Google My Business account, it’s time to start optimizing your SEO with Google My Business. Here are a few tips to get you started:
1. Make Sure Your Company Information is Up to Date
When customers search for your business, they want to know whether or not you are a credible business. Make sure that your information is up to date and completely factual. This means that you should include your address, phone number, hours of operation, and other key information.
You want to make sure you also list this information on your actual website as well so that when consumers come across your Google My Business listing, they can verify it with the information on your website. This will help your website become more discoverable and start your relationship with your audience on a good foot.
2. Make Your Profile Stand Out
When people search for your business on Google, they will see your business listing right next to other listings for your area. You want to make sure your business listing stands out from the rest so that you can attract more customers to your business.
One way to make your business listing stand out is to include a high-quality photo of your business. You can also write a detailed description of your business. Include your mission statement, your values, and some information about your products or services.
3. Include an Active Link to Your Website
Google wants to make sure that your business listing is an accurate portrayal of your business. That’s why they recommend that you include a link to your website on your business listing on Google. You want to make sure that the information you include in your listing is accurately represented on your website as well.
4. Optimize Your Google My Business Listing with Relevant Keywords
Finally, you want to make sure you are taking the time to optimize your business listing with relevant keywords that are also reflected on your brand’s website. You can conduct keyword research, as this will help you further stand out from the rest of your competition.
SEO Doesn’t Have to Be Intimidating!
For many businesses, the idea of SEO is a little bit menacing. It can feel like a really confusing process, and it is often hard to know where to start.
If you are looking to maximize your SEO but aren’t quite sure where to begin, let CadenceSEO help guide the way! With our staff of skilled professionals, we’ll make sure you’re optimizing all your channels and your content to reach the ideal audience.
Ready to get started? Contact us today!