When you think of content marketing, you probably think of blog writing, publishing guest posts on other relevant blogs within your industry, or perhaps even publishing various pieces of video content that can be shared across social media channels. However, it’s not too often when content creators think of the benefits of writing a book.
Sure, writing a book can be a difficult task. It’s not something you can do overnight, and it takes a lot of hard work. But if you’re looking to get your name out there or establish yourself as a thought leader in your niche, then writing a book is an excellent way to go about it.
Can Writing a Book Help Your Business/Career?
Of course! In fact, there are many companies that are publishing books for this exact purpose.
For example, in 2009, HubSpot co-founders Brian Halligan and Dharmesh Shah published the book, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs,” which was then updated in 2014 with the title, “Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.”
Each of these books was a detailed guide for marketing teams that wanted to take advantage of the growing trend of online marketing and attracting new customers through inbound marketing.
Both books have been very popular within the marketing industry, and they’ve even received positive feedback from some of the leading experts in the field. Even better, these books help these individuals become authoritative thought leaders in the marketing stratosphere.
4 Benefits of Writing a Book as Part of Your Content Marketing Strategy
When people think of writing a book, most think of traditionally published books telling a story or teaching a lesson. However, when you think of content marketing, you think of publishing content that gives your audience information that is needed to solve a problem or achieve a specific result, and they typically leave the reader with the impression that you can help them do just that.
There are many benefits of writing a book, especially if you’re looking to develop a strong content marketing strategy. While writing a book can be more labor-intensive than writing, say, an ebook, whitepaper, or blog post, it can be a great way to solidify your authority as an expert in your industry.
Here are a few of the main benefits of writing a book:
1. Establish Yourself/Your Brand as an Authoritative Figure
For most, the goal of their content marketing strategy is to set them apart from their competitors and to do that, you need to be seen as an expert/authoritative figure. This involves a lot of intense research and using that research to prove to your audience that you know what you are talking about.
The goal of writing a book as part of your content marketing strategy is the exact same – at least for most individuals/brands. If you’re serious about writing a book that will help your target audience see you as an authoritative expert, then you will need to take the time to conduct the necessary research that will help you make your claims and guide your readers on their journey to a solution to whatever problem they may be having.
2. Boost Relationship Building
When you publish a book, you are opening up the doors for your target audience to have an ongoing dialogue with you. You can use the book as a way to communicate with your audience, provide them with the information they are looking for, answer any questions they may have, and establish a community of like-minded individuals who are interested in what you have to say.
3. Help You Build Your Professional Network
When conducting research for your book, you’re going to want to reach out to other professionals in your industry and niche. You’ll want to contact as many experts, entrepreneurs, and industry leaders as you can and ask them to be a part of your book project by sharing their expertise and advice.
4. Become a Thought Leader
Content marketing is about creating and sharing valuable content that your target audience can utilize to achieve a specific result or solve a particular problem. When you write a book, it shows that you are willing to go the extra mile for your audience and that you are willing to help them in any way that you can.
When you help your audience, they will begin to see you as a thought leader and a trusted source of information.
Let CadenceSEO Help You Develop a Strong Content Marketing Strategy
Whether you’re looking to reap the benefits of writing a book or you’re simply starting your journey into content marketing, you need to have a solid strategy in place.
Here at CadenceSEO, our team of professionals can help you create a robust content marketing to help you draw in your ideal audience.
Contact our team today for more information!
