Kevin McLauchlin

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Top 3 Benefits of Using the Google Search Console

Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites …

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Building High Quality Backlinks

5 of the Best Ways to Gain High Authority Backlinks

High authority backlinks are proven to be one of the most significant search engine ranking factors. When other high-quality websites link to and mention your website, it sends a positive signal that tells crawlers you’re worth looking at. These factors help improve your rankings on search engines like Google and Bing. So, if you want …

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Cold Email Marketing

Your Guide to Cold Email Marketing for Outbound Lead Generation

Cold email marketing doesn’t always get the attention it deserves, especially as a viable outbound lead generation tactic. Why? Because when people think of cold outreach, they think of persistent, naggy sales individuals looking out for only themselves – not the person they are reaching out to. Unfortunately, this is why most marketing teams avoid …

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Blue magnifying glass over a blue cube of core web vitals for Web Performance Metrics with indicators.

How Do Google’s Core Web Vitals Affect SEO? Top 3 Metrics You Need to Know

Google’s Core Web Vitals are a new set of standards to ensure that websites provide a good user experience. A page that satisfies all the essential web metrics will be given a boost in search results.  The “Googleability” of your website is crucial for reaching your target audience. There is a straightforward way to test …

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video content for content marketing

16 Types of Videos for Content Marketing You Can Use

Video content marketing is an effective form of content marketing because it is shareable, entertaining, and informative. When you develop content that resonates well with your target audience, they will be more likely to share it with their network. This will then expand your reach and expose your brand to an entirely new audience. Video …

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Handling duplicate content debunked

How Does Google Handle Duplicate Content? [Misconceptions Debunked]

As is often the case with SEO, there’s a lot of misinformation out there about duplicate content. In fact, there are many misconceptions about duplicate content. To help clear up some of these misconceptions, here’s a look at how Google handles duplicate content and whether or not it’s a negative SEO ranking factor. How Does …

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pen and a pad of paper for writing content

4 Benefits of Writing a Book for Content Marketing

When you think of content marketing, you probably think of blog writing, publishing guest posts on other relevant blogs within your industry, or perhaps even publishing various pieces of video content that can be shared across social media channels. However, it’s not too often when content creators think of the benefits of writing a book. …

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