How Cadence SEO is Adapting
to Emerging AI in Search

How Cadence is Adapting to AI Changes

The search landscape is shifting fast. AI-powered platforms like ChatGPT, Gemini, and Google’s AI Overviews are changing how people discover information, and they’re changing what it takes to be visible.

At Cadence, we’re not just reacting to these changes, we’re embracing them. Our strategies now go beyond ranking in Google, to ensuring your content is structured, credible, and AI-friendly so it’s surfaced in both traditional search results and AI-generated answers.

The fundamentals of SEO like technical precision, well-organized content, and link authority remain the foundation, but we layer in AI-specific optimizations to keep your brand at the forefront as technology evolves.

Here’s how Cadence is adapting our strategies to take help our partners take advantage of new channels and new opportunities.

SEO + AIO, AEO & GEO: A Layered Visibility Strategy

AIO (AI Optimization): Focuses on making your content and technical base AI‑friendly. This includes canonical clarity, prompt compatibility, and E‑E‑A‑T signals (alongside schema markup, and other technical SEO basics).
AEO (Answer Engine Optimization): Structures content to deliver concise, Q&A‑style answers optimized for inclusion in featured snippets, voice assistants, and AI responses.
GEO (Generative Engine Optimization): Ensures your content is cited or used by LLMs in synthesized answers via well‑structured, authoritative content chunks and AI‑friendly metadata.

These layers stack! AIO forms the foundation, AEO wins snippets, and GEO delivers citation authority. Each of these is a part of Cadence’s SEO strategy for every client we partner with.

Expanding Our Scope: New Frontiers of Visibility

The rise of AI-driven search has opened new visibility channels beyond traditional rankings. Influences like affiliate content, brand/PR mentions, and community engagement platforms such as Reddit are now playing a direct role in how Large Language Models (LLMs) decide what to recommend.

Cadence is meeting these changes head-on with targeted AI-SEO strategies:

Adapting to Zero-Click Search – Optimizing for AI Overviews and featured snippets so your brand stands out even when clicks decline.
Dominating AI-Powered Recommendations – Refining content so it’s accurately sourced and cited by LLMs.
EEAT-Driven Content for Authority – Leveraging expertise, experience, and first-party data to build undeniable topical leadership.
Focusing on Conversion, Not Just Clicks – Prioritizing qualified traffic and engagement over vanity metrics.
In-Depth Content to Drive Clicks – Creating deeper, more comprehensive resources that compel users to visit your site for the full story.

Key Takeaways for Our Clients

SEO is far from dead. In fact, it’s more central than ever in the AI era.
A layered approach (SEO + AIO + AEO + GEO) ensures visibility across both traditional search and AI ecosystems.
Cadence integrates emerging channels like community, affiliates, brand mentions into a holistic strategy. We aren’t just a service provider, we’re your digital marketing partner.
With us, you have a trusted, nimble, future-ready team that values transparency, integrity, and measurable impact.

Our AI-SEO Adaptation Priorities

Adapting to zero-click search with stronger brand presence in summaries
Dominating AI-powered recommendations by refining content for LLM sourcing
EEAT-driven content with first-party data and topical authority
Shifting focus toward higher-quality conversions, not just traffic
Deep, detailed content to entice clicks beyond AI overviews
Developing powerful tracking capabilities and constantly testing new ways to measure success

Cadence SEO’s Core Services & Modern Edge

Reduce token count to lower latency and inference costs.

Traditional SEO Foundations: We deliver technical fixes, metadata optimization, content strategy, creation, and link building. These are timeless pillars that remain vital even as AI grows.
AI‑Adapted Workflows: We’ve developed proprietary tools to benchmark client visibility across key AI platforms like ChatGPT, Claude, Gemini, Perplexity, through topic-based, persona-driven competitive tracking.
Holistic Strategy Integration: SEO underpins our broader marketing consulting. We help our partners sync strategies across content, PR, affiliates, and community platforms like Reddit to enhance brand reach inside and beyond the typical SEO realm. Each channel works with the other, which is why we look full-funnel as we make suggestions and do our work.

Why Cadence SEO Is the Partner You Want

At Cadence, our secret sauce is adaptation. We’ve successfully navigated local search pivots, privacy shifts, mobile-first indexing, E-E-A-T, and now the AI surge. We remain grounded in fundamentals, and elevate them with forward-looking tools and strategies.

Our focus has always been clarity, relevance, and credibility. Now, we simply do it with AI in mind.

The result is a trusted, data-driven SEO partner that evolves as fast as the web, and still gets results.

Why It Matters

“Don’t let AI-driven search leave you behind — let’s talk about your next SEO advantage.”

Schedule a free consultation today!

How Cadence SEO is Adapting to Emerging AI in Search