Digital × Wild · Modern Search Plans

Search Marketing Built Around Where Your Customers Search.

SEO is still part of the trail. It just isn't the whole map anymore. Cadence SEARCH connects technical SEO, content, authority, local discovery, AI search visibility and measurement into a strategy built around your business.

Start a Strategy Session → Explore Plans ↓

No Long-Term Commitment Senior Search Team Transparent Reporting

The Search Landscape

Search has more trailheads now.

Your customers may start with Google, Maps, an AI assistant, a recommendation, a comparison article or a completely different discovery surface. A modern search strategy has to account for how those paths connect.

That's why our plans aren't built around checking off a list of SEO tasks. We identify where visibility can create meaningful business growth, prioritize the work and build the search system around it.

One search strategy. Multiple paths to discovery.

Traditional Search Technical SEO, intent, content and rankings

AI Search Brand understanding, retrieval and citation readiness

Local Discovery Maps, listings, reputation and geographic relevance

Authority + Content Useful resources, expertise and trusted signals

Choose Your Route

Modern Search Plans

Straightforward starting points with no long-term commitment. Your final strategy is adapted around your market, website, internal resources and growth priorities.

Local Search

For businesses whose customers find, compare and choose providers within specific geographic markets.

$1,500 /mo

Starting price · billed monthly

What's included

Local search opportunity and competitor research
Technical search audit and priority fixes
Google Business Profile and local presence optimization
Location and service-page optimization
Local citations and business information consistency
Internal linking and on-page improvements
Foundational AI search readiness
Bi-weekly strategy calls
Live performance dashboard

Choose Local Search →

Small Business Growth

For small businesses that need practical, foundational search optimization without the scope of a full Search Growth program.

$1,500 /mo

Starting price · billed monthly

Basic Optimization

Core search opportunity and competitor research
Technical search audit and priority fixes
Priority title, heading, metadata and on-page optimization
Keyword and search-intent targeting for priority services
Internal linking and basic site-structure improvements
Local search strategy and Google Business Profile support when needed
Foundational AI search readiness
Bi-weekly strategy calls
Live performance dashboard

Choose Small Business Growth →

Search Growth

For established brands that need a connected organic and AI-search strategy across competitive markets.

$2,900 /mo

Starting price · billed monthly

What's included

Comprehensive technical and search opportunity analysis
Search intent, audience and competitive research
Technical SEO and site architecture improvements
On-page and existing-content optimization
Monthly content opportunity planning
AI / LLM visibility and readiness analysis
Entity, topic and brand-signal optimization
Authority development and Digital PR strategy
Bi-weekly strategy calls and live reporting

Choose Search Growth →

Search Growth + Content

For brands that want Cadence to manage the search strategy and create the content needed to execute it.

$4,200 /mo

Starting price · billed monthly

Everything in Search Growth, plus

Monthly search-led content production
Priority Content Creation Based on Approved Strategy
Flexible articles, service pages, resources and comparisons
Expert and source-driven content development
Content structured for traditional and AI discovery
Metadata, schema and internal-link implementation
Existing-content refreshes and consolidation
Editorial planning and approval workflow

Choose Growth + Content →

Plan note: All plans are example plans, and actual strategy may be adjusted based on need.

Compare Plans

What's part of the route?

The exact work changes based on the opportunity. This gives you a clearer view of where each plan starts.

Capability	Local Search	Small Business Growth	Search Growth	Growth + Content
Search strategy	✓	✓	✓	✓
Technical SEO	✓	Basic	✓	✓
Keyword + intent research	✓	✓	✓	✓
Local visibility	✓	As needed	As needed	As needed
Existing content optimization	✓	Basic	✓	✓
AI / LLM search readiness	Foundational	Foundational	✓	✓
Authority development	—	—	✓	✓
Digital PR strategy	—	—	✓	✓
Content opportunity planning	Limited	Limited	✓	✓
Content production	—	—	—	✓
Analytics + reporting	✓	✓	✓	✓
Bi-weekly strategy calls	✓	✓	✓	✓

Need a Different Route?

Build a Custom Search Program.

Some businesses need more content. Others need paid media, Digital PR, multi-location support, conversion strategy or a more aggressive AI-search program. We build the channel mix around the opportunity instead of forcing your business into a package.

Paid Search Paid Social AI / LLM Search Digital PR Content Analytics CRO Multi-Location

Build My Search Plan →

How We Work

Every good route starts with knowing the terrain.

Search changes. Markets change. The roadmap should be able to change with them.

Map

Understand the market, audience, competitors, website, current visibility and growth goals.

Prioritize

Identify the technical, content, authority, AI-search and conversion opportunities most likely to matter.

Execute

Work through the roadmap with Cadence handling implementation alongside your internal team.

Measure + Adapt

Measure visibility, qualified traffic, leads and performance, then adjust the route as opportunities change.

Straightforward Pricing

You should know what you're paying for.

Search marketing shouldn't feel like buying a mysterious bucket of hours. We set priorities, explain why they matter and show what is being worked on next.

Strategy before activity.

The work starts with the opportunity, not a predetermined monthly checklist.

Priorities stay visible.

You'll know what we're working on, what comes next and why those priorities were chosen.

Results go beyond rankings.

Visibility matters, but qualified traffic, conversions, authority and business outcomes matter more.

The route can change.

Your plan can evolve as your market, website, search behavior and internal resources change.

FAQ

Search Marketing Pricing Questions

A few things worth knowing before we map out the work.

What does Search Marketing include?

Search Marketing can include technical SEO, content, information architecture, local search, authority development, Digital PR, analytics, AI-search optimization and other discovery channels. The exact mix depends on where the strongest opportunities exist for your business.

Is SEO still part of these plans?

Absolutely. Technical SEO, content optimization, internal linking, search intent and authority remain foundational. Modern Search simply recognizes that your customers now discover businesses across more surfaces than traditional search results alone.

Do your plans include AI and LLM optimization?

AI-search readiness is incorporated into our broader Search Growth approach. That can include improving how clearly search systems understand your brand, entities, expertise, content and relationships between important topics.

Does pricing include paid search or advertising spend?

Not by default. Paid search and paid social can be added to a custom program when they support the broader strategy. Media spend is separate from management fees.

How long does Search Marketing take to work?

It depends on your starting point, competitive landscape and the channels being used. Some technical and paid opportunities can produce signals quickly, while organic visibility, authority and content performance generally compound over a longer period.

Can Cadence work with our internal marketing team?

Yes. Many engagements are collaborative. We can lead strategy and implementation, work alongside your existing marketing or development team, or handle specific parts of the roadmap where you need additional expertise.

Do we need a long-term contract?

The plans shown here are structured as month-to-month engagements without a required long-term commitment. Final scope and terms are confirmed before work begins.

Can we customize a plan?

Yes. These plans are starting points. Scope can be adapted around your website, market, internal capabilities, content needs, locations and growth priorities.

How do you measure success?

Measurement is tied to the strategy and can include search visibility, qualified organic traffic, AI-search presence, conversions, leads, revenue signals, technical improvements, local visibility and completion of strategic priorities.

Find the Right Route

You don't need more search tasks. You need the right search strategy.

Tell us where you're trying to go. We'll help map the technical, content, AI, local and authority opportunities that can get you there.

Start a Strategy Session →