Local SEO Fuels Multi-State Growth for Leading PEO Provider

Client Spotlight

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Establishing Goals and Objectives

The client came to us with a clear goal: improve SEO rankings to increase their online presence for their PEO services in Utah. They also aimed to expand into other states to grow brand awareness and their client base. To support both objectives, they partnered with us to build a local SEO strategy to reinforce their presence in Utah while paving the way for multi-state growth.

Uncovering Barriers

Our initial audit revealed several technical issues, such as broken links, thin content, and slow load times, that were negatively impacting the site’s SEO performance. Building on those findings, we conducted in-depth keyword research and competitor analysis to develop a targeted strategy to improve reach and drive results.

Spoiler alert—our organic search strategy helped them land their biggest client to date!

Local SEO Strategy

Local Citations & Linking: We built consistent local citations across key directories to improve the client’s online presence in local search results. In addition, we secured backlinks from authoritative and relevant websites—including those located in the client’s target regions—to further strengthen their online presence and boost local SEO performance.

Page Optimizations: Each month, we refine core pages and blog content to ensure they’re targeting the right keywords for improved rankings. We also consistently optimize key location pages to boost visibility in the client’s target markets.

Content Outlines: In addition to page optimizations, we deliver blog outlines tailored to their target keywords. We also recommend location-specific blog articles to support and strengthen their local SEO strategy.

PPC: We manage paid search campaigns with ongoing updates and optimizations tailored to the campaign’s focus—whether promoting specific services or targeting localized audiences.

Continuous Maintenance

Regular Site Checks: A single audit won’t cut it. We conduct ongoing site maintenance with regular crawls to catch and fix technical issues early. This helps keep the website running smoothly and maintains strong search engine visibility.

Ongoing Strategy Reviews: SEO isn’t static, and neither is our approach. We regularly review and adjust the strategy to stay aligned with Google’s evolving algorithm. These reviews uncover new keyword opportunities, blog topics, and page enhancements to keep performance moving forward.

Keyword Gains, Traffic Growth, and Stronger Visibility

37% Increase in Keyword Rankings: The client experienced a 37% increase in keyword rankings, leading to greater visibility for their target keywords. This growth helped attract a broader audience across Utah and into new states.

183% Increase in Organic Sessions: Stronger keyword rankings drove a significant increase in organic traffic, bringing in more potential customers searching for PEO services.

136% Increase in Referring Domains: A strong backlink strategy helped boost the client’s credibility and drive a 136% increase in referring domains across Utah and beyond.

Boost Your Local Search with CadenceSEO!

If you’re ready to boost your brand’s online presence through local SEO, our experts are here to help. Start with a free strategy session and take the first step toward measurable growth.